Wines of South Africa (WoSA) just announced they are launching monthly social media campaigns and an online campaign to promote “Spectacular South Africa” wines.
Building towards a virtual tasting of South African wines on Friday 22 May, the campaigns will run across all export markets, encouraging producers and their importers to become involved and support the hard-hit industry.
“In each market we will be encouraging importers, retailers and trade and to come together and get involved in the campaign and supporting the South African category, firstly on May 22, by hosting a tasting, opening a bottle of wine and sharing it on any of their social media channels, video and photos,” says WoSA’s UK market manager, Jo Wehring.
WoSA is keen to build upon the outpouring of support for the country’s producers at a time when lockdown has also been accompanied by a ban on alcohol consumption across the nation, plus a (now lifted) ban on exports of wine.
Dates and themes for the campaigns:
May 22 – Spectacular South Africa (all SA wines)
June 20 – Drink Chenin
July 24 – rosé
August 28 – sustainability (IPW seal, WWF Champion)
September 25 – MCC
October 10 – Pinotage
The social hastags include:
#SpectacularSouthAfrica #SupportSouthAfrica #DrinkSouthAfrican #southafricanwine #tastingtogether #lockdownwine