I just finished reviewing the book for the 2021 OIV Awards “SUSTAINABLE AND INNOVATIVE WINE TOURISM Success models from all around the world”
Written by Professors – Raúl Compés López, and Gergely Szolnoki
The first part of the book introduces the Strategic Aspects of Wine Tourism namely: marketing, education and best practices for various business models, as well as the importance of landscape and culture in wine tourism development.
The authors go on to present several case studies of Wine Tourism practices in different Spanish regions.
The final two sections are dedicated to Old World and New World wine tourism practices and innovative initiatives.
An excellent read if you are interested in global wine tourism pre and post covid.
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