Veuve Clicquot RICH – The Champagne for Mixologists

images2Each year LVMH unveils exclusive new products that celebrate the summer season.
One of their latest sun-drenched offerings debuts with “RICH”, a new champagne from Veuve Clicquot. Enveloped in seductive silver foil, RICH is an exciting new expression of Veuve Clicquot’s savoir-faire, created specially to be used in mixed cocktails. RICH is sweeter than other champagnes and brings out the best in the fruit and vegetable that it’s mixed with.

Cellar Master Dominique Demarville reconnected with the origins of Champagne-making traditions, when sparkling wines were dubbed “rich” because of their sugar content. A perfect example is the 1840 Veuve Clicquot found at the bottom of the Baltic Sea off the Aland Islands, which contained more than 150 grams of sugar.

Intrigued by this style of champagne, Demarville set out to reinvent this tradition with a fresh approach. Working with mixologists, he composed a cuvée with much higher sugar content than other Veuve Clicquot champagnes, at the same time increasing the percentage of Pinot Meunier grapes in the assemblage to emphasize the freshness and fruitiness of RICH.

Designed to be enjoyed on the rocks or bring out the Clicquologist in you and combine Veuve Clicquot RICH with pineapple, grapefruit zest, cucumber, celery, pepper or tea.

“Sugar in champagne is like spices in a recipe: when the dose is perfect it reveals new aromas and transforms the palate,” Dominique Demarville explains.

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