Winechain [a NFT platform] raises €6 million for expansion

Winechain, an NFT platform specializing in fine wine sales, has raised €6 million of backing from some of the best-known names in fine wine, ahead of its launch later this year.

The start-up, which was founded by the former head of Amazon Europe, Xavier Garambois, Guillaume Jourdan, CEO of VitaBella and Nicolas Mendiharat, CEO of the San Francisco Palate Club, launched at the end of May 2022, after securing over $1 million in backing from wine estates and wine lovers.

It has now upped its investment to $6 million and secured backing by the Rouzaud family of Champagne Roederer and Château Pichon-Comtesse, along with the Reybier family of St Emilion’s Château Cos d’Estournel, and a venture capital fund, Fabric Ventures, with the aim to accelerate its technological development.

The platform aims to be a “new generation” marketplace of wine NFTS, which is called wiNeFTs, which uses blockchain technology and Web3 (a new iteration of the worldwide web which incorporates blockchain technology and token-based economics) to enable an “interactive” direct-to-consumer sales channel that is backed by global logistics, the company previously said. It has already signed up global logistics provider CMA CGM Group, which has taken a minority shareholding in Winechain along with its founder, CEO Rodolphe Saadé.

Winemakers that are part of the platform can choose which wines they wish to sell on Winechain, and access to the platform’s global community of buyers, meaning they can interact with their community of buyers directly.

Frédéric Rouzaud CEO of Champagne Louis Roederer said the investment was an expression of the desire to “constantly innovate and encourage innovation”.

“In the vineyard, in the cellar, and in every aspect of our activity, we are in perpetual motion, attentive to the times and practices that are in constant evolution. For us, Winechain is a means of pursuing this approach and of going even further in terms of proximity and dialogue with wine enthusiasts,” he said.

Max Mersch of FABRIC Ventures explained that the increased traceability, transparency and accessibility would open up the wine world to a new generation of wine enthusiasts.

“The wine enthusiast market is expanding at a pace that is rapidly outgrowing supply, and yet wineries are still looking to find ways to connect directly with their end consumers instead of the multiple logistics middlemen currently in place,” he said. “By creating NFTs for each case of wine straight at the source, wineries will have a transparent data-driven view of their customers, will be able to store the wines in perfect conditions while the wine is being traded and will be able to benefit from royalty fees on the entire secondary market.”

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Wine Grounds Launches Machine Learning-Based Vintage Scores

Wine Grounds announced this week a revolutionary new vintage quality feature to their food and wine pairing app, Grape Base. Their data-driven approach to determining the quality of a vintage allows industry professionals and consumers to see scores for any wine-growing region in the world. By utilizing machine learning and a proprietary weather model, Grape Base can instantly predict the overall quality of a vintage based on the weather during the growing season, at harvest and throughout the winter.

Grape Base is taking a hyper-local approach to vintage quality and creating scores for the top varietals grown in every officially recognized region, district and or appellation across the globe. Vintage scores will be continually expanded on and made available after the end of harvest in the northern and southern hemispheres. Industry professionals can use the data to make purchasing decisions and project trends in consumer buying habits.

Wine Grounds Founder Chris Hall states, “By tracking and evaluating the weather of a specific region and comparing that to the ideal conditions for the grapes grown there, we can predict the quality of the vintage for those grapes. You can then use those scores to pick the best vintage in a wine shop, from your own rack or out to eat. Somms can ahead on building wine programs that showcase varietals at their very best. It is absolute revolution in wine tech.”

Highlights Include:

  • Weather model can be applied to any region in the world for any grape and it is continuously learning and improving
  • 75+ regions available with scores for the past ten years
  • Search allows users to find scores by region or grape varietal
  • Monthly subscriptions start at US $1.99 after a one-month free trial
  • Grape Base is available in the Apple Store and on Google Play

#wine #winewednesday #wednesday #winetrends #businessofwine #tech #winegrounds #machinelearning #vintagewines #vintagescores #foodandwineapp #somms #wineandfoodpairing #app #AI #winelovers #instawine #wineinstagram #winelife #winemarketing #socialmediamarketing