Save the Dates: 2022 Wine Days to Celebrate!

To help you plan for 2022, here is list of some of the biggest wine days out there – in chronological order.

This list is comprised of important national or international wine days, with relevant hashtags, is a great starting point to assist you in planning fun and engaging posts. If I missed any dates, or if there are any new dates to be added, please let me know.

Happy Wine Tasting!

Liz Palmer

February

February 1, 2022 – International Furmint Day – #furmintday
February 16, 2022 – International Syrah Day – #syrahday
February 18, 2022 – Global Drink Wine Day – #drinkwineday
February 26, 2022 – Open That Bottle Night – #openthatbottlenight

March

March 3, 2022 – Mulled Wine Day – #mulledwineday
March 13, 2022 – International Riesling Day – #rieslingday

April

April 14, 2022 – Tannat Day – #tannatday
April 17, 2022 – World Malbec Day – #malbecday
April 23, 2022 – International Cava Day – #cavaday
April 27, 2022 – World Marselan Day – #worldmarselanday
April 29, 2022 – International Viognier Day – #internationalviognierday

May

May 6, 2022 – International Sauvignon Blanc Day – #sauvignonblancday
May 9, 2022 – World Moscato Day – #worldmoscatoday
May 17, 2022 – Pinot Grigio Day – #pinotgrigioday
May 25, 2022 – National Wine Day – #nationalwineday
May 26, 2022 – International Chardonnay Day – #internationalchardonnayday

June

June 10, 2022 – World Verdejo Day – #worldverdejoday
June 11, 2022 – National Rosé Day – #nationalroseday
June 18, 2022 – Drink Chenin Blanc Day – #drinkcheninblancday
June 20, 2022 – International Chenin Blanc Day -#internationaldrinkcheninblancday
June 21, 2022 – World Lambrusco Day – #worldlambruscoday

July

July 22, 2022 – Shiraz Day #shirazday
July 25, 2022 – National Wine & Cheese Day – #wine&cheeseday

August

August 1, 2022 – International Albarino Day – #albarinoday
August 4, 2022 – National White Wine Day – #nationalwhitewineday
August 13, 2022 – International Prosecco Day – #proseccoday
August 18, 2022 – International Pinot Noir Day – #pinotnoirday
August 28, 2022 – National Red Wine Day – #redwineday
August 30, 2022 – International Cabernet Day – #cabernetday

September

September 1, 2022 – International Cap Classique Day – #capclassiqueday
September 1, 2022 – International Cabernet Day – #cabernetsauvignonday

September 2, 2022 – National Chianti Day – #chiantiday
September 10, 2022 – International Port Wine Day – #internationalportday
September 16, 2022 – International Grenache Day #grenacheday

October

October 5, 2022 – World Vranec Day – #worldvranecday
October 6, 2022 – National Orange Wine Day – #nationalorangewineday
October 8, 2022 – International Pinotage Day – #pinotageday
October 14, 2022 – Prokupac Day – #prokupacday
October 26, 2022 – International Mavrud Day – #mavrudday
October 27, 2022 – International Carignan Day – #carignanday
October 28 – World Champagne Day – #champagneday

November

November 1, 2022 – International Xinomavro Day – #internationalxinomavroday
November 7, 2022 – International Merlot Day – #internationalmerlotday
November 10, 2022 – International Tempranillo Day -#internationaltempranilloday
November 12, 2022 – Wine Tourism Day – #winetourismday
November 16, 2022 – National Zinfandel Day – #zinfandelday
November 17, 2022 – Beaujolais Nouveau Day – #beaujolaisnouveauday
November 24, 2022 – International Carmenere Day – #carménèreday

December

December 1, 2022 – International Maratheftiko Day – #maratheftikoday
December 4, 2022 – International Cabernet Franc Day – #cabernetfrancday
December 10, 2022 – World Aszú Day – #worldazsuday
December 16, 2022 – Pinot Meunier Day – #meunierday

#winedays #2022winedays #winecalendar #winelovers
#wine #winetasting #redwine #whitewine #rosewine #instawine #winetime
#winenews #internationalwineday #nationalwineday #cheers #winestagram
#winetourism #winemarketing #digitalmarketing #vin #vinho #vino

BlockBar NFT Gifting Platform Launches with 300 Bottles of Penfolds Wine

BlockBar, the world’s first direct-to-consumer NFT platform for wine and spirits has just diversified further by launching a gifting capability comprised of 300 bottles of Penfolds.

This new initiative lets the BlockBar community gift a highly coveted collectible wine or spirit connect the physical and digital world. In fact, BlockBar says the market for investing in high-end collectible spirits, like Penfolds wine, has increased by 582 % in the last decade.

Sam Falic, co-founder of BlockBar, told Forbes about the platform’s extension which targets both crypto experts and beginners: “This is of great value to add to your digital portfolio, aside from the digital art you own, you can now own a digital bottle and build your digital bar which is also backed by physical assets.”

NFT (Non-fungible tokens) are currently popular (almost in every industry), from art to rare wine and spirits. Since its founding in 2018, BlockBar has allowed consumers to purchase asset-backed NFTs directly from brand owners, to burn, redeem or sell the physical product. The actual bottles are stored in a secured facility in Singapore. BlockBar also gives the chance to gift the physical product, and the NFT gifting platform is designed so that anyone can use it.

Penfolds wine estate has launched a limited edition NFT tied to its rare Magill Cellar 3 barrel of wine, available to purchase for $130,000.

Dov Falic, the other co-founder of BlockBar, explained: “All you need to know is that you are receiving a gift which is a physical bottle that is stored for you in a secure location; the fact that it’s built on blockchain or uses NFTs is the mechanism to prove provenance and ownership. You can take possession of the bottle anytime you want.”

BlockBar’s first NFT gift launches on 18 January 2022, with limited edition NFTs linked to 300 bottles of Penfolds Magill Cellar 3 2018, priced around 0.13 ETH ($467). The founders described the Australian producers’ rare wine as the highest quality and representative blend of the brand’s Cabernet Sauvignon and Shiraz and “one of the most collectible and giftable wine brands in the world.”

When the NFT is purchased, the cryptographic version is stored securely on BlockBar with proof of authenticity held on the blockchain as a digital certificate of ownership. The recipient will receive an email with an invite to create or sign into an account and accept their NFT, receiving full ownership. The receiver now can choose to redeem the physical product, trade its NFT version within the BlockBar marketplace or store it in their virtual bar, all with no additional transaction fees.

The limited-edition NFT release includes a buyer experience: the first three people to purchase six bottles of NFT Penfolds Magill Cellar 3 2018 are invited to a private virtual session with Penfolds Chief Winemaker, Peter Gago, and will receive a personalized plaque for their wine gift box as well.

#wine #winelovers #BlockBar #wineinvestors #wineinvestment #winecollectors
#winecollector #wineenthusiast #finewines #winelife #luxurywine #womeninwine #penfoldswine #limitededition #NFT #NFTgifting

2022 Oregon Wine Symposium – February 15-17, 2022

Ice storms and restrictions on public gatherings can’t stop the demand for Oregon wine education, and in the case of the Oregon Wine Symposium, the show must go on. The annual event, held virtually for the second time in its 17-year history, is shaped by industry volunteers who make up the Education Committee that carefully evaluates and designs the curriculum around the most pressing needs of the industry. Driven by this input along with qualitative feedback and marketplace trend analysis, the Symposium strives to provide maximum value to attendees. More than 30 seminars and presentations by global wine experts are offered with three days full of information for $79 for registrants between now and January 14, 2022.

The 2022 Symposium will be organized in the familiar format of three separate tracks: Viticulture, Enology, and Business of Wine.

Some seminars to note are as follows:

In the Viticulture track, Drought in Oregon will present perspectives on one of the most serious environmental issues faced by many in the industry. Dr. Alec Levin and Chad Vargas will discuss the issue in depth and will be joined by Gregory Gambetta from the Bordeaux region of France. Gambetta will explore how common maladies like trunk disease and vine decline are being linked to the effects of long-term water stress.

Examining more topics within the water management arena, the Enology track offers two critical seminars on Tuesday, February 15: Winery Sustainability and Best Practices for Water Management in the Cellar and Diving Deep Into Winery Water Usage & Treatment at 10:45 and 11:45 am.

The Business of Wine track has several standout seminars for 2022. Benchmarking Oregon’s DTC Landscape will explore how Oregon-wide Community Benchmark DTC data can supply tasting rooms with opportunities for activating positive change and increasing channel growth. Regional associations will also discuss insights they’ve gathered from this regional benchmarking and what it means for their success.

The second day will take a two-pronged approach to media relations with back-to-back seminars; PR 101: Inside PR & Communications Strategies and Building your Media Relations Tool Kit: A Playbook for Successful PR & Communications Strategies as presented by Oregon wine PR veterans Kelli Matthews, Michelle Kauffman and Ryan Pennington.

Instead of just one Keynote speaker, the 2022 Symposium will extend the excitement by featuring a different Keynote address each day. This Keynote series will kick off with the return of Rob McMillan from Silicon Valley Bank, who will deliver the annual State of the Industry. As Oregon continues to be one of the hottest commodities in North American wine in the mergers and acquisitions (M & A) space, Kevin O’Brien of Zepponi & Company and Erik McLaughlin, CEO of METIS will together cover M&A Trends & Positioning for Sale.

Day three will feature a double dose of Dr. Greg Jones (pictured at right), who will highlight his riveting Climatology Report and the Vintage Report in his Keynote speeches. Dr. Jones’ highly anticipated seminars provide excellent educated glimpses into the future of Oregon Wine by examining our immediate past.

Participants are encouraged to register before January 14, 2022 to take advantage of the full-access admission reduction of 25% for early bird pricing, putting admission cost at only $79 for three full days of education and networking. Group admission for four or more drops to $69 apiece, and $25 admission for full access to viticulture seminars and general sessions with Spanish interpretation. This year, a new feature has been added—the Group Spanish Speaker Interpretation at $125 – which grants access to all virtual Viticulture sessions, Enology sessions on day 2, and OWB Research Updates for all company employees.

For more information on further discounts, preliminary programs, speakers, and special events, visit www.oregonwinesymposium.com.

#oregonwine #oregon #wine #winelovers #instawine #winenews #wineeducation #ORWineSymposium
#winebusiness #winetasting #viticulture #enology

Wine Industry Predictions for 2022 – Wine Intelligence

Wine Intelligence, a global leader in wine consumer research and insights has come up with five predictions for 2022.

Firstly, beverage alcohol has proven to be one of the most resilient product categories in the world in the Covid era, in part due to the industry’s ability to innovate and pivot from a largely restricted or closed channel (the on-premise) to more accessible channels such as e-commerce and convenience retail, where regulation allowed.

The challenges that face the wine industry in 2022 will be similar to those facing beverage alcohol as a whole and consumer goods generally: keep costs down while persuading consumers to trade up; improving the substance as well as the image of the category in light of increasing demands from governments for a step-change commitment to environmental and social responsibility; and making the product relevant to the next generation of legal drinking age consumers.

Here are Wine Intelligence’s five predictions for 2022:

1. Global wine will get serious about ‘light-weighting’ – reducing glass packaging weight

Despite many worthy efforts over the past 3 decades, the wine industry has yet to find a way of peeling consumers away from their love of a 75cl glass bottle. Part of the problem is that glass bottles work so well from a consumer point of view: they seem more environmentally friendly than plastic, they convey reassurance by reflecting the values, tradition, and quality of wine, and they look good on a table. Last month, we reported consumer research that showed 55% considered glass to be a ‘sustainable’ form of wine packaging, compared with 35% who thought that a bag-in-box was sustainable.

Why does this matter? A standard glass wine bottle, with a typical dry weight of 500g, accounts for 29% of a wine’s carbon footprint, according to a 2011 study by PE International for the Wine Institute of California. However, there are many bottles for still wine out there which tip the scales at substantially more – with a dry weight of nearly a kilo in some cases, which pushes packaging’s share of wine’s carbon output to close to 50%, and the total carbon output up by around 10%, according to the same PE study. A lightweight bottle reduces packaging’s share substantially – by roughly 1g of carbon per gram of glass, depending on the proportion of recycled glass used, and that’s before any transportation saving. Remove the aluminium foil capsule, throw in a natural cork (and count the full benefit of carbon sequestration in a cork forest, as calculated by a study from EY, commissioned by cork manufacturer Amorim in 2019), and you have a product who’s packaging is almost carbon neutral.
Why will this change in 2022? Influential figures in the wine industry, such as Jancis Robinson MW and Tim Atkin MW, have long campaigned against heavy wine bottles. Now this powerful group of influencers is rallying a growing coalition to their cause. Crucially, this now includes major retailers, who will use their buying power (and the need to meet their own carbon reduction targets) to strong-arm suppliers into committing to lightweight glass where possible (sparkling wine will still need heavier glass to cope with gas pressure). More pragmatically, strains on the global supply chain, in terms of raw material cost increases, rising fuel and transportation costs, and retailer reluctance to pass costs on to consumers, will force producers to seek out savings wherever they are available. Unnecessary packaging will seem an obvious place to start.

2. Luxury wine will need to burnish sustainability credentials

What does luxury mean today? Chewing over this topic at a gathering organised by upscale Provence wine producer Chene Bleu in London’s Linley Gallery a few weeks ago, Lucia van der Post, the leading style guru and Financial Times columnist, was unequivocal: “luxury will have to show that it is sustainable to appeal to younger consumers”. Her thesis, and that of Xavier Rolet, co-owner of Chene Bleu and former CEO of the London Stock Exchange, was that luxury brands will need to work out how to align their values, and actions, with those of the next generation of consumers. In practice this means committing as much to acting sustainably – both in human and environmental terms. The challenge for luxury brands in general, and luxury wine in particular, is to do this while not compromising the quality of the product itself.

How will this play out in 2022? Around the world, wine drinkers are trading down in volume, and trading up in quality (see also Prediction 3, below), and luxury wine is currently one of the main beneficiaries of this trend. However, when the tide of disposable income starts to ebb, as it surely will when inflation starts eating away at household incomes and travel reopens fully in the next year, consumers are likely to become more discriminatory in how they spend their money. The usual quality-and-heritage pitch will no longer be sufficient.

3. The premiumization train will keep on rolling in 2022

One of the most notable silver linings of the pandemic for the wine industry has been consumers’ willingness to transfer the budgets they would have spent in going out and travel into higher quality food and beverages for the home. After an initial blip during the first period of lockdown, the premium and super-premium price categories of wine, which in the US context means wines selling for USD 10-20 and over USD 20 per bottle respectively, have bounced back by +2-4% in volume terms in the first 6 months of 2021, according to IWSR data. At the very top end, the Liv-Ex Fine Wine 100 Index, which measures the prices of the most sought-after fine wines in the secondary market, hit an all-time high in October, capping an impressive 17 month run of increases.
The trend to spend a bit more has of course been with us since well before Covid and is closely linked with the trend to drink less volume of wine.

Wine Intelligence data shows that 39% of consumers in key consumption markets around the world are actively moderating their wine consumption, rising to over 50% in markets such as Netherlands and Switzerland. Wine producers have also been innovating and promoting their premium offerings assiduously, as the profit margins on these products are orders of magnitude higher compared with low-priced wines, thanks largely to the impact of fixed value taxes that are levied on alcohol by volume.

Three factors will fuel the wine premiumization train in 2022: the reluctance of some consumers – particularly the Boomer cohort –to re-engage with the on-premise and travel, which will reserve more of their budgets for at-home entertaining; the increasing influence of Millennials within most wine markets, who have been the biggest drivers of the drink-less-but-better movement; and a nasty inflationary crunch in the supply chain, combining the disastrous northern hemisphere wine harvest of 2021, which the OIV estimates reduced wine volumes by an estimated 18%, and rising energy, dry goods and transport costs.

4. Wine in cans will become low-alcohol wine RTDs in cans (and small bottles)

Canned wine made huge strides in 2021, both from a technical and a sales point of view, and this will continue in 2022. However, the big innovation will come from industry building new product sub-categories in wine that hit both of the growing trends of the 2020s: wine in a portable, single serve format, with a low-alcohol formulation that turns it from wine to a wine-based sparkling drink. The continued growth of RTDs, especially in the US, is being led by an unprecedented bout of innovation in the category, and remains on course to grow substantially in 2022, according to forecasts from the IWSR. More astute RTD manufacturers are looking for ways in which they can premiumize their offering (tapping into the same trends as discussed in Prediction #3, above), which at the moment is largely focused around spirits-based beverages, using premium branded whiskies, rums and gins to drive consumer demand up the price ladder. There is also an increasing focus on flavour, according to the IWSR’s in-house market experts, which will see a shakeout of poorly formulated, low-value RTDs. Eventually, we think, the same logic of successful RTD innovation – marquee brands, better flavours – will be applied to premium wine products. We expect the first movers here will be the sparkling wine producers, especially Champagne houses with an eye on extending their reach into the low alcohol / single serve space.

5. Wine industry needs to do battle for global talent
Most of the wine industry would agree that it is a fun place to work. Unlike most other industries, wine can offer a unrivalled mix of intellectual challenges. What other industry requires its leaders to be part-farmer, part-chemist, part-production expert, part-salesperson, and part-marketing guru? In recent years it has attracted talented, well-educated, and passionate people from the Millennial generation, drawn by its vast complexity, heritage, and multifaceted work challenges, as well as the romantic notions of working in harmony with nature that wine still manages to conjure.

That’s the good news. The more troubling news is that there are now many other exciting things for the next generation of global talent to work on. The war for their services is taking on a new dimension, driven primarily by the rise of global technology giants backed by vast quantities of investment cash. True, working for TikTok may not offer time in a field, bottling line or upscale retailer, but the financial rewards can be astounding. For the moment, the battle for talent is being fought in other sectors – global accountancy and financial services firms are finding their conveyor belt of talent picked apart by the top technology firms, who can offer starting salaries of well over USD 100,000 per year, according to research published by Payscale.

In on-premise, a field much closer to the wine industry, a corresponding re-valuation of talent is already happening. A survey of its own job postings released in June 2021 by Reed, the largest recruitment agency in the UK, found that hospitality and catering staff jobs were being advertised with salaries 18% higher on average in May 2021 compared with the previous year. The most eye-opening number in this survey was the 43% increase in salaries offered for restaurant kitchen staff.

While wages are obviously important to workers, they are not the only thing that matters. Surveys of younger workers from the Millennial and Gen-Z age cohorts focus on consistent requirements from employment: being part of an ethically sound business, transparency and fairness in the workplace, purpose, autonomy, and opportunities to develop. As with many other industries, wine is going to need to up its game in 2022, not just in terms of money, but also in its ability to offer more holistic rewards to its workforce.

So, what are your thoughts on this? Do you have anything else to add?

#wine #winelover #winetasting #redwine #winebusiness #winetime #winelovers #instawine #whitewine #winestagram #wineoclock #winecountry #wines #winelife #winenight #winewednesday #winenews #winetrade #wineindustry #wineintelligence #wineeconomics
#wine2022 #winetrends

“OIV must embrace the digital revolution to stay relevant” – Pau Roc, OIV Director General

 

Pau Roc, the Director General of OIV has alerted the global wine industry to quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.

Speaking at the recent inaugural symposium on the Digitalization of the Vine and Wine Sector, Pau Roca, Director General of the International Organisation of Vine and Wine, said “digital tools and data sciences are driving the most innovative changes seen in our lifetime, transforming societies and the world economy.”

Rau Roca continued: “It is important to be mindful that these new technologies will offer invaluable opportunities – they will transform viticultural analysis. In order to remain relevant to our stakeholders, we need to expand our influence, reach new horizons and enhance cooperation amongst the main actors.”

Roca further added that the OIV needed to accept “a paradigm shift” towards embracing digital innovations.

“The next generation of OIV experts will continue this work, building on the foundations we lay today,” said Roca.

The symposium brought together leading experts from the academia, governments, international organizations and the private sector from different countries: Dr Adriaan Oelofse the Research, Development & Innovation Manager at WINETECH who spoke about the concept of smart vineyards, the professor expert in Artificial intelligence Dr. Bernard Chen from the University of Arkansas, professor at the Comillas Pontifical University and Blockchain expert Dr.Javier Ibañez, Mr. Fabián Torres who is a Principal Consultant at SICPA and also an expert in Digital Transformation and Guidance, and Mr Olivier Oram, expert in Blockchain and founder of Chainvine, a business that helps to reduce the cost of trust in moving wine all over and around the world.

 

#wineindustry #winetrade #wine #instawine #winesymposium #oiv #digitalmarketing #digitalinnovation #vin #vine #vineyards #OIV #smartvineyards #winenews