Wine in Moderation is releasing a “Responsible Service Training Tool”

Wine in Moderation will be releasing a “responsible service training tool” in the next few months to educate wine professionals around the world.

This new educational tool is the result of two years of work, which aims at empowering wine professionals around the world with responsible and moderate consumption patterns.

“We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits “.

As the international program of the wine sector, Wine in Moderation has thus developed training that will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation.

“Every module will aim to tackle a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.)” says Nadia Frittella, Secretary General of the WiM Association. “Our goal is to give professionals all the tools they need to offer their customers a responsible wine experience and we are thrilled to say that the training was also very well received by important actors of the sector such as former WSET CEO Ian Harris.”

“I am delighted to endorse the excellent “Wine for Professionals: from responsible service to sustainable consumption” program produced by Wine in Moderation. With 45 years of experience in the industry and until recently CEO of WSET, I am convinced that this is a program that is long overdue and should form a key pillar in the strategy of any company or organization passionate about ensuring the sustainability of wine. With 20 years of experience at WSET, the biggest global provider of education and qualifications in the wine and spirits industries, I have been impressed with the academic rigor which has gone into the creation of this initiative, and I look forward to witnessing – and celebrating – the success of the program.” Ian Harris – former CEO of WSET

In addition to the launch of the Responsible Service Training, Wine in Moderation has signed a 3-year partnership with ProWein. Wine in Moderation, as the international program for the wine sector, and ProWein, as one of the leading trade fairs for wine and spirits, will work together to raise awareness about the importance of moderation. Both parties are committed to making this partnership a long-lasting one and hope to continue working together towards a sustainable future for the wine sector.

“We are delighted to be able to offer a global platform for Wine in Moderation with ProWein. This initiative is so infinitely important for consumers on the one hand and the entire wine and spirits industry on the other. We are fully behind Wine in Moderation and will do everything in our power to support the initiative,”. Peter Schmitz – Project Director ProWein.

Swedish wine growers establish a new industry association

Do you have Swedish wine on your wine list?  Well, now it’s time!

A group of Swedish professional wine growers recently formed a new industry association.

Starting from a small-scale hobby cultivation, in just a few decades it has emerged to a large scale professional association. This new industry association has been set up to maintain the opportunities and expectations of these winemakers. The new organization has been named “Sweden’s Industry Organisation for Oenology & Viticulture (SBOV)”.

Emma Serner, founder of Långmyre Vineri has been appointed as chairman of the industry organization.

“It will be exciting and fun to lead an organization where we will jointly bring the Swedish one. the winning industry into the future. Already today there are barely twenty producers who invested and positioned themselves with both quality and quantity to be considered important for Swedish business and the experience industry in the countryside” says Emma Serner

The Swedish wine industry is a young industry with great potential. Currently, grape cultivation involves around a hundred hectares – but it is estimated that there are ten thousand hectares suitable for grape cultivating. These hectares are in coastal locations in Halland, Skåne, Blekinge, Öland and Gotland as well as at Vänern and Vättern.

“Berries grow best in cool areas – they simply get richer fragrance and greater depth of taste. The Swedish, mild summer with many hours of sun is therefore very suitable for grapes” says Lotta Nordmark at Sweden’s University of Agriculture in Skånska Alnarp.

#wine #instawine #redwine #whitewine #winenews #sweden #swedishwine #winemarketing #winemaker #vinification #winetourism #winegrower #winelist

Wine Paris & Vinexpo Paris 2021 Focuses on ‘Bouncing Back’ in Digital Format

Wine Paris & Vinexpo Paris 2021 has moved to digital format for this year, it will be providing live sessions focusing on the recovery of the wine and spirits industry called ‘Bouncing Back’ – the dates are June 8, 2021 – June 29, 2021.

Webinars, roundtable debates and exclusive interviews will go live every Tuesday on 8, 15, 22 and June 29.  Sessions will be dedicated to the new major trends in the sector including online sales and the digital sprint, the tasting revolution and sustainability.

New on-demand content will also feed into Vinexposium Connect every Thursday in June.

The International Organisation of Vine and Wine (OIV) will host a webinar on the guiding principles of sustainability and its environmental, social, economic and cultural aspects, while the IWSR will present the results of its latest report on trends and outlook to 2025 for wine and spirits consumption.

There will also be virtual tastings with Marc Almert, ASI (International Sommeliers’ Association) 2019 World’s Best Sommelier, focusing on ideas and tips for remotely stimulating the senses.

Heini Zachariassen, CEO of Vivino, will also take the floor to explain how his business tackled the health crisis and outline his strategic ambitions.

Vinocamp & La WineTech will provide an overview of solutions for improving online sales, featuring good practice to make a success of e-commerce sales.

At the end of last year Vinexposium made major changes to its schedule for 2021 due to the pandemic. In addition to moving Wine Paris & Vinexpo Paris, Vinexpo New York, Vinexpo Hong Kong and Vinexpo Bordeaux have all been postponed until 2022.

Registration and further details https://bit.ly/VinexposiumConnect

#wineevent #winetasting #vinexpo #wineparis #vinexpoparis2021 #winenews #winetrade #instawine #wine #sommelier #winemarketing #onlinewineevent #recovery #winelovers #wineeducation #digital

 

 

 

Vinexpo America and Drinks America Plan a Joint Debut in New York – March 9/10 2022

Vinexposium announced that two co-located events—Vinexpo America and Drinks America—that will reunite the beverage alcohol industry (in person) under one roof, in 2022.  The trade-only expos will be held March 9-10, 2022, in the new Hall 3 at New York City’s Jacob K. Javits Convention Center. Together, they promise to attract top buyers and decision-makers from across North America, the largest and fast-growing beverage-alcohol-consuming market in the world.

Vinexpo America is a repositioning of the former Vinexpo New York, which for three years served as the premier international exhibition for wine and spirits professionals in North America before a 2021 pause due to the COVID-19 pandemic. In its new form, Vinexpo America will focus exclusively on wines, with representation from all of the world’s top-producing regions.

Drinks America is a brand-new expo created in response to a forecasted continuing rise in consumption of spirits and ready-to-drink beverages. It will feature a wide array of spirits, beer and sake from producers across the globe as well as beverage alcohol accessories and services.

Both events will provide U.S. and Canadian buyers access to new and established brands that are looking to expand distribution, network and meet with existing customers in North America. From conferences to master classes, two full days of educational programming will address issues relevant to both the wine and spirits worlds.

For attendees, Vinexpo America | Drinks America offers the advantage of one registration for full access to both shows’ exhibits, programming and events—a great value that also optimizes efficiency as they can meet with producers from around the world in one location over two days.

Exhibitors will benefit from visibility to all buyers, decision-makers and influencers from both events, plus unlimited free guest invitations. A new business matchmaking service will facilitate one-to-one meetings during the two-day exhibition.

“We’re excited to renew our partnership with Vinexposium and come back to New York in 2022 with a brand-new, greatly enhanced offering,” said Mary Larkin, president of Diversified Communications USA. “Bringing together Vinexpo America and Drinks America in a single meeting place will enable us to serve the entire U.S. wine and spirits communities—an especially welcome opportunity after the COVID-19 pandemic forced the cancellation of the industry’s major exhibitions in 2021.”

“The launch of our events in the United States in 2022 is designed to coincide with the resumption of trade between Europe and the USA. Under a new name, Vinexpo America aims to embrace the entire North American market, alongside Drinks America. It has become crucial to offer our customers a comprehensive business platform that matches the scale of the American continent and includes spirits, craft drinks and beers alongside wine,” stresses Rodolphe Lameyse, CEO of Vinexposium.

More information regarding the 2022 event will be announced in the coming months.

#GlobalWineevent #inperson #VinexpoAmerica #DrinksAmerica #vinexpo #winenews #tradeevent #wine #winelovers #Vinexposium #wineevent #instawine #wineevent2022

Vinexpo New York announces 2021 dates

It’s official… pencil in February 3 – 4 2020 in your Calendar!

Vinexpo New York has announced dates for its 2021 return to Jacob K. Javits Center. The move is a vote of confidence in the resilience of the wine and spirits industry and the show’s dates, February 3-4, will make it the first opportunity for the global market to gather as a community in the wake of the COVID-19 pandemic.

Jointly organized with Diversified Communications, Vinexpo New York is the leading international exhibition in North America open exclusively to the wine and spirits trade. It features two full days of educational programming and networking opportunities. The exhibition hall is strategically organized to foster business relationships between both domestic and international producers and American importers, distributors, retailers, brokers, e-commerce representatives, on-trade buyers and sommeliers. Attendee and trade registration will open online in mid-September.

The 2021 show will feature all of the signature offerings of the 2020 show. These include a robust schedule of conferences and masterclasses; a Key Buyer Program offering VIP perks to high-volume wine and spirits buyers; a complimentary business matchmaking service; The Buzz, a dedicated space for knowledge exchange, networking and group discussion; and the WOW! Pavilion showcasing organic wines. US-based importers will also be exhibiting their portfolio of brands. Program details will be announced as they develop.

In the meantime… register for the June 3 webinar…

“The New Normal: Beverage Alcohol in a COVID Environment,” June 3

Vinexpo New York has introduced a webinar series to provide a forum for industry discussion well before it convenes next February. Moderated by Diversified Communications’ event director, Beckie Kier, the series launched on May 5 with The Evolving Landscape of the Wine and Spirits Industry. A second, planned for June 3, will explore The New Normal: Beverage Alcohol in a COVID Environment, and will feature Brandy Rand, chief operating officer, Americas, of the IWSR and a Vinexpo New York Advisory Board member. It will air live at 11:00-11:45 a.m. EDT and registration is available here. As the webinar program continues to develop, future events will be announced at https://www.vinexponewyork.com/webinars/.

“As the international wine and spirits industry, like so many others, navigates the unprecedented upheaval of the COVID-19 pandemic, Vinexpo and Diversified are unwavering in our shared commitment to providing a global platform to address the community’s needs, both through our new digital offerings and the return of our in-person event,” said Kier.

Added Vinexpo CEO Rodolphe Lameyse, “The extraordinary challenges posed by COVID-19 are impacting every aspect of our industry. Vinexpo New York 2021 will provide a vital platform for producers, importers, distributors, buyers and more to share their experiences and learnings and to hear from international experts as we all continue to adapt and innovate our way through the crisis.”

For further details visit vinexponewyork.com.