Tag: Wine Tourism

Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business.

Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes Forum (SAWRF)’s strategic objectives to conduct research focused on industry needs and knowledge gaps. Vinpro, and Vintelligence collaborated last year to release the SA Wine Tourism Visitor Research Report 2022 and this year the goal is smarter use of technology.

“We are extremely excited to have kicked off this amazing pilot program and we want cellars to get involved now,” says Marisah Nieuwoudt, wine tourism manager at Vinpro. “The new pilot program was launched together with Flow Networks, specialists in location analytics, proximity marketing and Guest Wi-Fi. This year we want to use the technology to our advantage to count our visitors and note where they come from, to understand the size and make-up of the total market. We want to help our wineries stay connected to wine tourists between visits, making consumer engagement in the DTC wine space possible.”

A tasting room is both the heart of the DTC sales strategy and the conversion zone for future online sales. The more data you can collect and record about customers, the better your can tailor offers and personalize communication. Flow Networks will work with the cellars involved on their marketing strategy to assist on cross-channel sales, manage their online reputation, build a loyalty and rewards program, or send offers via e-mail. Flow Networks is a reputable service provider, licensed to use Purple, and used by some of the largest brands in the world.

Presence Analytics is a software module that counts the number of mobile devices in range of a producer or cellar’s Wi-Fi router using a built-in location sensor. Visitors do not need to be connected to the farm’s Wi-Fi to be counted. It also measures the time spent in the venue and the frequency of visits.

Wi-Fi Analytics records visitors’ information that connect to a guest Wi-Fi service. A CRM record is created for each guest when they connect and is updated every time they return. This is done by linking up one or more of the farm’s existing Wi-Fi routers to the Purple Wi-Fi platform. Purple is installed on top of the existing Wi-Fi infrastructure, and setup takes less than an hour. The system can be managed via an online portal accessible to wineries. Purple instantly starts building a database via its user-friendly, custom-branded Wi-Fi landing pages once the winery goes live.

“As a region, we believe that wine tourism is not only about enjoying exquisite wines and breath-taking landscapes but also about harnessing the power of data and intelligence to support the growth of wineries and enhance our visitors’ experiences,” says Melody Botha, CEO Breedekloof Wine Valley. “That’s why we are proud to take part in the wine tourism research pilot program. By participating in this program, we aim to unlock valuable insights that can inform strategic decision-making for our wineries, enabling them to optimize their DTC business operations, improve customer engagement, and create memorable experiences for visitors. We recognize the potential of data-driven approaches to drive innovation and foster sustainable growth in the wine tourism industry.”

“We see this pilot program as an opportunity to pool our collective knowledge and expertise, so we can elevate our wine tourism offerings and position our region as a premier wine destination. We envision a future where wineries in our region can thrive in the DTC market, and where visitors can have truly exceptional wine tourism experiences,” Botha concluded.

“The tourism sector is one of the largest economic contributors in the Cape Winelands District. Between our mandated function of generating opportunities through local economic development and our role as Regional Tourism Office, this exciting and technologically advanced project ticks all the right boxes for the Cape Winelands District Municipality,” says Dr Elna von Schlicht, executive mayor of the Cape Winelands District Municipality.

 

Wine in Trentino Alto Adige, A Taste of the Dolomites – by Michele Shah [Part ll]

Trentino (the province of Trento) and Alto Adige (the more northerly province of Bolzano, also known as the South Tyrol or Südtirol, bordering Austria, unified to Italy in 1919, after World War I, share a range of fragrant white wines and German-accented syllables. Both Trentino and the Alto Adige produce notable amounts of the popular Pinot Grigio, Chardonnay, and Sauvignon, as well as Pinot Bianco, and Riesling.  While the more aromatic Müller-Thurgau, Moscato, Sylvaner and Gewürztraminer, which is said to take its name from Alto Adige village of Tramin, can be enticingly perfumed and unexpectedly age-worthy.

One main distinction between Trentino and Alto Adige is that production in Alto Adige comes mainly from small family-owned estates that sell their wines locally with limited exports to Germany and Austria. Trentino on the other hand counts on a large number of growers, and members of large cooperatives, such as Cavit and Mezzacorona. These popular wines have found their niche, both in Italy and abroad, among wine drinkers who look for reasonably good and affordable wines for daily enjoyment.

Alto Adige is divided by its waterways, the Adige River and the Isarco River, thus creating two valleys. The vineyards are dotted around the banks of the rivers rising from an altitude of 200 to 1,000 meters into the hills. Bolzano to Trento is an easy 60km and indications are well signposted with good restaurants, hotels and excellent wineries on the way.

Cooperatives in Trentino-Alto Adige, go as far back as the Hapsburg Empire and are quite common representing the lion’s share of production. Cooperative farming in Trentino-Alto Adige played a fundamental role, its success stems from the necessity to create an effective economic system for the region’s fragmented farming industry, including that of viticulture, the average grape grower owns little more than 1ha, and most vineyards rise up the mountainsides as spectacular steep terraced vineyards, some still using the ‘pergola’ system.

Cantina Terlano (www.kellerei-terlan.com), a cooperative founded in 1893, just above Bolzano at Terlano is one of the best expressions of ‘heroic vineyards’ in Alto Adige producing exquisite white wines, in particular its Pinot Blanc from the terraced Vorberg vineyards. Well worth the drive to visit the vineyards above Terlan.

Cantina Girlan (www.girlan.it) has built up a leading position as a Pinot Noir producer – with wines of great character and remarkable elegance. In the last few years, Cantina Girlan set itself still higher goals and conducted a search for a single site capable of producing an outstanding Pinot Noir combining an international standard of quality with the authenticity of the terroir. The choice finally made was a monopole site by the name of Ganger, home of the Pinot Noir Riserva Vigna Ganger.

Cantina Nals Margreid (www.kellerei.it)is a “star on Alto Adige’s wine scene. Their wines have received the highest accolades from prestigious wine publications, including Wine Enthusiast, Wine and Spirits, Wine Spectator and James Suckling. Their whites are particularly interesting, exhibiting an intense minerality and acidity.

Termeno or Tramin is home to Martin Foradori’s family estate, Hostätter, (www.hofstatter.com) one of Alto Adige’s historic estates established in 1907 especially to experience the zesty aromatic Gewurtztraminer of Tramin, his majestic single vineyard Pinot Noir Barthenau, Vinga S. Urbano is where Itlay’s best Pinot noir comes from 100-year-old vines of the Mazzon site, as well as home to local Lagrein.  Bolzano is one of Alto Adige’s top areas for red wines, including the light indigenous Schiava wines.  The surrounding chain of mountains creates a perfect microclimate characterized by warm summers protecting the vines, giving good ripeness.

As you reach Trentino, I suggest you visit the family-run Endrizzi estate (www.endrizzi.it). A beautiful old family house and estate at San Michele all’Adige producing some authentic indigenous and elegant varietal wines such as Pinot Grigio, Nosiola, Müller Thurgau in the whites and Teroldego Rotaliano, Lagrein, in the reds.  Top bottling includes their Masetto range. The estate has a well-stocked shop and a nice setting for a light snack.

Elisabetta Foradori’s (www.elisabettaforadori.com) a family-run certified biodynamic estate at Mezzolombardo, well worth a visit, produces indigenous wines from Teroldego, Pinot Grigio, Nosiola and Manzoni Bianc. Elisabetta is sought out for her Teroldego, characterized by its deep granite hue and soft tannins.  Her cellar with its hand-crafted amphorae which come all the way from an artisan in Spain is a must to see and a tasting with Elisabetta is a wonderful experience as she explains the importance of biodiversity in winemaking.

Trentino, which pioneered sparkling wine made by the classic method early in the century, has retained its leading position and these sparklers are now grouped under Trentodoc appellation. They are predominantly Chardonnay based, and the extensive amounts of Chardonnay in Trentino’s vineyards reflects the importance of this production. Today a fair amount of Pinot Noir is also used in Trentodoc production.  A visit to Ferrari, (www.cantineferrari.it) one of the oldest sparkling estates is a real eye-opener to premium Italian sparkling wines. If you have the time stop at the one starred Michelin Locanda Margon and then visit the family’s jewel which is Villa Margon.

South of Trento two distinctively different estates show up for the quality of their wines.  The first near Volano is home to Eugenio Rosi, a controversial, yet authentic production of the indigenous Marzemino wine, showing a fruity vibrant character, very enjoyable and versatile.  Slightly further south near Avis is Tenuta San Leonardo estate (www.sanleonardo.it), home to one of Italy’s premium age-worthy Bordeaux-style blends of extreme elegance and harmony. Top bottling Villa Gresti is a selection of 90% Merlot with 10% Carmenère.   This is another must, as the estate is comprised a large parkland and houses an interesting museum of farm machinery and tools, but above all the family Marchesi Guerrieri Gonzaga if in house are absolutely delightful hosts.

About Michèle Shah

Michèle Shah has championed and promoted Italian wines for more than 30 years. A noted marketer, writer, communicator and judge, she works with producers across Italy. She is passionate about bringing the quality and diversity of authentic Italian wine to an international audience: her “Speedtasting®” b2b tastings have helped hundreds of producers find new export markets. Her clients include the Consorzi of both famous and emerging Italian wine denominations. A great lover of Italian gastronomy and heritage, Michele also organises wine tours for businesses and enthusiasts. These allow her to share her infectious love for Italian culture, deep wine knowledge, and connections with many inspiring figures in Italian wine. 

The Think Tank on Talent in Wine Tourism – Part I

The Think Tank on Talent in Wine Tourism took place March 23 and 24 2023, ahead of the 7th UNWTO World Conference on Wine Tourism, November 2023 in La Rioja, Spain.

The overall objective was to address the current situation of wine tourism training at the international level and to identify the specific training needs to respond to the demands of the sector in the coming years.

The Think Tank was Jointly organized by the Government of La Rioja and the Ministry of Industry, Commerce and Tourism of Spain, in collaboration with the World Tourism Organization.  The Think Tank’s 2-day event: the first day was a closed meeting with key relevant experts in the sector, as well as representatives from wine tourism territories from around the world; and the second day was a series of sessions open to the public.

Here is day two of the programme:

  • 7th UNWTO Global Conference on Wine Tourism presentation – Maria Soledad Gaido, Technical Coordinator, Tourism Market Intelligence and Competitiveness, UNWTO
  • Enorregion Strategic Project Presentation – María Jesús Miñana, General Director of Agriculture and Livestock, Government of La Rioja; Pilar Vargas, General Director of the University and Scientific Policy, Government of La Rioja; and Ramiro Gil, General Director of Tourism, Government of La Rioja
  • Introduction to Wine Tourism Training

Panel 1. Origin – Wine Tourism and Training Resources

Rainer Brusis, Director, Innovation Management

Marianna Sigala, Director, Centre for Tourism and Leisure Management (CTLM), University of South Australia (Australia)

Gergely Szonloki, professor of Market Research, Geisenheim
University / Member of the OIV/UNWTO Working Group (Germany)

Panel 2. Destination – Wine Tourism Prospects and Future Profesional Skills

Manuel Romero, Director, Dinamiza Asesores

Claudio Cilveti, President, Enoturismo Chile

Catherine Leparmentier, Managing Director, Great Wine Capitals
Global Network / Oenotourisme et Réseaux Internationaux,Chamber of Commerce And Industries (France)

Niklas Ridoff, CEO, WineTourism.com (Sweden)

Tamuna Kakhidze, Chief specialist, Department of Tourism
Product and Infrastructure Development, Georgian National
Tourism Administration (Georgina)

Panel 3. Action plan – Challenges of Wine Tourism Training

Eduardo Fonseca, Vice Chancellor for Research and Internationalization, Universidad de La Rioja

Eduardo de Diego, Director of Communication and Head of International Relations, Federación Española del Vino

Paula Sousa, Wine Tourism Consultant, Lisbon School of
Economics & Management (Portugal)

Mariette Du Toit-Helmbold, Chief Destineer, Destinate (South Africa)

Watch this space for Part 11 which will include new ideas and solutions the panel members have come up with, and published via report and/or research in the near future.

Orcia DOC – A fascinating wine territory in the heart of Tuscany – Filippo Magnani

“The most beautiful wine in the world” is the appropriate tagline chosen by the Val d’Orcia region to promote its wines. My recent visit showed me that their quality is steadily increasing, surprisingly even in terms of how they define their territorial identity.

It is hard to find a nicer place to visit than the ‘beautiful’ Val d’Orcia, during any season of the year. Even on rainy days, a subtle fog hints romantically at the graceful profile of the rolling hills, sketched by lines of vines or olive trees, each one crowned with its own row of cypresses.

There are multiple treats for everyone: active holiday lovers can choose between the paths once walked by pilgrims on their journey to Rome (the so named “Via Francigena”, which is the Italian version of the Camino de Santiago). There are plenty of friendly hotels, all of them located in charming surroundings. Some of them welcome their guests directly in tiny, middle-aged villages that are cozy, and relaxed.

The mighty profile of Mount Amiata (an extinct volcano) provides opportunities from a hike or a bicycle ride to an alpine landscape, through silent forests of narrow trees, where it is not uncommon to meet deer, wild boar and foxes. In the winter it is possible to ski and take in the stunning views, on a clear day, from the easily reachable peak.

What better way to relax after an active day than in the historic hot springs of Bagno Vignoni or Bagni San Filippo with their freely accessible pools or luxury hotels equipped with all the comforts of a well-organized spa. Alternatively, you can choose to visit the surrounding towns, literally filled with Renaissance treasures: like San Quirico d’Orcia, or the “ideal city” of Pienza, redesigned by the humanist Pope Pius II who was born there. Cinema enthusiasts will also find locations where blockbuster movies like “The Gladiator” or “The English Patient” were filmed. For photography lovers, there are plenty of spots where they can create personal postcards, easily recognizable by the line of cars always parked along the country roads! Not to mention the renowned villages of Montepulciano and Montalcino that are also close by.

As for the gourmet traveler, the region’s local products can satisfy even the most discerning palate. Truffle hunting is an everyday activity, and visitors can have the opportunity to share in the deep love these truffle searchers have for their territory (they are the primary protectors of this natural environment). When the precious underground fruit is found by their trained dogs, whose loving relationships with their owners is touching, the enthusiasm that ensues is infectious. Local restaurants are the first to champion these treasures with homemade recipes based on pasta, game or the local tasty pecorino cheese. Dairy producers in the area can also be visited.

And then, like a jewel in the crown that shines ever more brightly, there is the wine! Orcia DOC is a small denomination in terms of production, but its territory is vastly spread out, maybe even too much so, encompassing the administrative boundaries of twelve municipalities. Consequently, there are significant differences in elevation, soil composition, exposure, and everything that influences the organoleptic features of its products. So far, total production counts less than one million bottles, divided between many relatively small family-run estates, with a few exceptions of outside investors who are nonetheless deeply involved in the promotion of the denomination, by joining its council, etc. There is still room for relevant growth, maybe even by an order of magnitude.

Their approach highlights the primary role of the Sangiovese grape, with a dedicated category. Some producers (but not many) have experimented with the native variety Foglia Tonda, as a potential flagship grape of the area, but so far, they have only arisen curiosity more than real interest. The Orcia Sangiovese Reserva ambitiously requires two years of barrel aging, and we can happily admit that in our tastings we found more than one label where the oak influence is harmoniously integrated, a feature that in late years has improved significantly.

However, it is much harder to define what to expect from an Orcia wine, or better yet what it is or should be in terms of flavours, aging potential, etc. Terroir features and vineyard location are too fragmented to be able to answer such a question.

But there is one element that helps shed some light – There is a friendly atmosphere and genuine enthusiasm. Territory interpretations might be different, especially because there can be large discrepancies in resources for both work in the vineyards and in the cellars. The importance of the human factor in the alchemy of terroir expression should not be overlooked. Wines display superior finesse and focus when they harness the most meaningful features of soil and climate, with the common goal of matching body and ripeness to the tension of Sangiovese’s acidity. This results in an impressive balance that makes each sip simultaneously carefree and captivating. Without the necessary human dedication and deep awareness that the denomination has the potential to develop in this way, such an achievement would not have been possible. The most recent accolades from wine critics, Italian guides and other wine professionals prove that this effort, which has grown naturally (also through discussions between the producers, group tastings, etc.), has been properly acknowledged.

So human commitment is probably the real strength of the Orcia DOC. Producers work passionately to improve their wines and are eager to show their efforts to wine lovers (every estate, big or small is tendentially well-organized to welcome visitors). So far tours to the wineries are limited. But I think that in the future they will become even more attractive, and more widely chosen.

#italy #italianwine #italianwinelovers #winetourism #italianwinetourism#ConsorzioVinoOrcia #toscana #italia #winerytasting #tuscany #winejournalist #wineinfluencer  #orciadoc #masterclass #sangiovese #enologia #tartufo @poggiogrande_winery @sassodisole @tenutasanoner @la_nascosta @agriturismobagnaia @donatellacinellicolombini @cantinacampotondo @capitoni_winery_pienza @valdorciaterresenesi @aziendaagricolaatrivm
@podereforte @ConsorzioVinoOrcia

AOC Entre-deux-Mers – the wine region between two rivers that is steeped in history

Frédéric Roger, Director of AOC Entre-deux-Mers gave a wonderful and detailed presentation to US/Canadian journalists and wine importers on the Entre-deux-Mers region yesterday at Wine Syndicate and House of Entre Deux Mers Wines, 16 rue de l’Abbaye, The Sauve, 33670.  Following the presentation was a three-hour “speed dating” with 10 local winegrowers, owners and producers so we can taste and learn about their wines – this was followed by a massive plate of oysters and light lunch.

Firstly, the Entre-Deux-Mers is a large region located 80 km southeast of the City of Bordeaux, and secondly, it is situated between the Dordogne and Garonne rivers.

Each winegrower, owner and producer expressed with exhilaration and passion the typicality of their terroir.  Their individual wine portfolios were also as diverse as their huge and wonderful personalities – this was a wonderful experience!

Some History
The Benedictine monks (in the Middle Ages) established the terroir and wines in this region. In 1079, Gérard de Corbie founded the Abbey of La Sauve-Majeure. The monks cleared the forest, planted the vines and worked to improve farming methods.  It’s interesting to note that they established trade with England during this period.

The Abbey of La Sauve is today the property of the State and was officially classified in 1998 as a UNESCO World Heritage Site.

White Grape Varieties

According to the AOC Entre-deux-Mers regulations, the wines must be blended, with a minimum of two white grape varieties.

Sauvignon  – this variety creates a more lively wine, with powerful aromas and brings to the nose fresh scents of citrus fruits, grapefruit, passion fruit, underlined by wild plants, acacia flower, and boxwood.

Muscadelle – this variety brings floral and fruit notes and flavours, and at the same time contributes to the complexity of the wines.

Sémillon  – offers notes of flowers, white and yellow fruits, pears, white peaches, and at the same time offers suppleness and roundness in the mouth. As a young wine, it is subtly discreet and reveals itself and expresses its aromas as it ages.

Sauvignon Gris  – gives aromas of exotic fruits and fatness to the wine.

By the Numbers:

  • Entre-deux-Mers is an appellation that covers over 1,700 hectares of vines
  • 94% of the surface area has adopted an environmental approach [Environmental Adaptation].
  • There are 300 winegrowers
  • There almost 10 million bottles sold each year.

Historical dates :

1937 : the year the Entre-deux-Mers Appellation was established.
1953 : the year the decree defines new production conditions and designates the white grape varieties that will make up the blend: Sauvignon, Sémillon and Muscadelle [September 23 1953]

#vinse2m #vinsentredeuxmers #histoire  #abbayedelasauvemajeure #entredeuxmerstourisme #girondetourisme @charmeu_usa @charmeu_canada and @vinsblancsdebordeaux_usa #enjoyitsfromeurope #euAgriPromo #MadeintheEU #thecharmingtasteofeu #charmeu #loupiac #cadillac  #saintmacaire #cerons #saintecroixdumont  #bordeauxsuperieur #premierescotesdebordeaux #bordeauxmoelleux  #bordeauxwine#bordeauxlover #madeinfrance #wine #winelover # #winelife #winetourism #winedestinations #winetasting #sweetbordeauxwine  #sweetbordeaux