The 3-Tier Wine Symposium was established in 2018 specifically for small to medium-size wineries that were keen on gaining deeper insight into the wholesale environment. The objective of the conference is to leverage the expertise of channel experts to help wine industry executives and owners navigate the complicated, but necessary, world of distributor and buyer relations.
It has never been more challenging with today’s three-tier distribution system. Between the consolidation of existing distributors, the influx of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, and management succeeding requires a new and resourceful way of working within the wholesale channel to yield desired results.
“We’re excited to continue the conversation that began last year at the inaugural 3-Tier Wine Symposium. More now than ever, access to expertise is key to succeeding in the wholesale channel, and that’s exactly what attendees can expect again this year,” says George Christie, President & CEO of Wine Industry Network.
The Date is set for: May 7th, 2020
With a new Location:
Hyatt Regency Sonoma Wine Country
170 Railroad St. Santa Rosa, CA 95401
Further details can be found at: Wine Industry Network (WIN) wineindustrynetwork.com
