Tag: Wine Report

Global wine consumption could see a ‘shift’ by 2027

Wine consumption trends could “shift” according to a new report analyzing the global wine market changes between 2022 and 2027. This new report was led by analysts at Research and Markets of which findings were brought together by multiple data sources, which collates data from over 107 countries.

The data showed that the global wine sector was valued at US$346.8 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 8.8% during 2022-27 to reach US$528.2 billion. Additionally, in volume, the findings show that the global wine market will reach 26.7 billion litres in 2027, up from 24 billion litres in 2022 with leading territories being Western Europe with a 49.5% market share, followed by the US with 21.6%.

The report also provides an overview of changes in the consumption of wine over 2017-27, at global and regional levels and has hinted that it pinpoints “high potential countries” for wine consumption as well as provides analysis based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure. Offering a more-detailed analysis of each of the countries, analysts have revealed that the data covers the key challenges, competitive landscape and demographic analysis that can help companies gain insight into the country-specific nuances. The report also noted that the analysts have outlined how the findings will contain significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored to help the sector and wineries boost revenue.

The wine world has long been expanding as more regions come into the international limelight and new markets continue to develop.

Link to Report: https://www.researchandmarkets.com/report/wine

Silicon Valley Bank Releases 23rd Annual State of the US Wine Industry Report

The 2024 report examines the latest consumption, pricing, sales data, and the most promising wine industry marketing strategies. It provides an in-depth analysis on the key trends impacting the US wine industry:

• While full-category wine sales by volume will be down for a third consecutive year;
• 2023 year-end premium wine sales will likely end with another year of positive value growth;
• Tasting room visitation was lower in the premium segment in 2023, but improvement is expected in 2024;
• Direct-to-consumer sales will grow again modestly in 2024; and
• Conditions for overproduction in the total wine category are present, but inventory supply is more balanced in the premium segment.

Full Report: https://shorturl.at/xHXY9

WineGB Releases its 2023 Industry Report

Last week Wine GB released its 2023 Industry Report, which includes the latest data from producers and figures supplied by Wine Standards.

Here are some key findings:

  • Plantings continue to grow – there are currently just under 4,000ha under vine, with forecasts predicting an increase to 7,600ha by 2032;
  • In terms of production, the mid-range prediction is that production will reach 25 to 29 million bottles by 2032;
  • Wine remains one of the fastest-growing agricultural sectors in Britain;
  • In 2022, total production was 12.2 million bottles: 68% sparkling, and 32% still;
  • Sales channels and distribution in 2022 include:
  • On trade has increased– 22% (from 14%)
  • Exports up from 4% to 7%
  • Off-trade up to 41%
  • DTC now 30% from 57% – this reflects post-pandemic sales returning to hospitality and retail.

Wine Tourism

Wine tourism is buoyant and shows a positive growth trajectory; income is up – now averages 24% of total revenue. Visitor numbers are up 17% from 2021.

Ned Awty, Interim WineGB CEO says: “We are used to seeing rapid growth of plantings and production and this year is no different, with plantings up 74% in five years and a production of 12.2mn bottles, almost a record! Thanks to an overwhelming response to our membership survey, we now have our most comprehensive data set ever for wine production in the UK. The data gives us new insights into the ever-increasing importance of wine tourism, the scale and diversity of employment in our sector and an in-depth view of sales channels from the largest to smallest producers.”

Chair of WineGB, Sam Linter, said: “These truly are exciting times for English and Welsh wine. Our latest report is from the most robust data yet and we are pleased to have this access. It not only sets out where we are today but looks ahead to the next ten years in terms of production and the many opportunities. We have become an internationally acclaimed wine growing region of the highest quality.”

The industry report is available Industry & Statistics Insights

Sources:
WineGB and Wine Standards

SVB Wine Report: The US wine industry sees some challenges in 2022

According to the latest Silicon Valley Bank Wine Report shows that although 2021 proved to be a good year for the US wine industry, several serious challenges signal uncertain times ahead.

The report points out that underlying trends remained a big concern, with the most serious being that younger consumers are not getting interesting in wine, and wine is losing market share to spirits, craft beer, RTDs and other alcoholic drinks.

“This issue has yet to be addressed or solved, and the negative consequences are increasingly evident,” Rob McMillan, EVP and Founder, Premium Wine Division warned in the report. “Wine as a product has lost the lustre it once had with the consumer 20 years ago and is probably entering a phase of negative volume growth.”

“By 2025, 27.9 million Americans will cross normal retirement age at 66, while 30.3 million will cross age 40.5. That will be too many consumers leaving their best buying years, and too many consumers entering their best buying years, to ignore,” McMillan states.

The report also points out out the homogeny and lack of transparency of many entry level wines that was failing to appeal to younger, more health-conscious potential wine drinkers, who wanted to drink less but better, while the high price of more premium offering was another deterrent.

“Premium wine producers haven’t figured out how to produce their wine for an entry-level consumer. Without an on-ramp, it’s going to be hard to grow the wine category,” McMillan further states.

Declining volume sales

Across the on and off-trade, data from SipSource shows that growth in wine compared to spirits stalled at the onset of 2021, having both shown comparable volume growth during 2020. As the report showed, when businesses reopened in January 2021, that comparable trend took a dramatic turn and while spirits finished the year in 6.1% growth, wine was down -8.9%.

Although the report highlighted a number of tailwinds, it criticized the “lack of leadership within the wine industry to counter these obvious trends and cooperate to form a marketing organization to promote the wine category”.

This points to the potential decline of restaurants as an important channel for the wine industry in the US, the report also warned.

“The restaurant industry will likely continue to decline in its importance to the wine industry as a viable sales channel due to overpricing on the menu and consumers who value other alcoholic beverages over wine,” the report said. “Restaurants may find that wine is not in demand at the prices charged and that the cost to maintain deep stocks of wine is becoming senseless.”

There was evidence that the amount of wine sold through the wholesale channel fell throughout the year despite tasting rooms, restaurants, hotels and travel resuming business. This indicates that as restaurants reopened, wine inventories are being streamlined into smaller wine lists.

“The investment in long wine lists might be limited going forward,” McMillan said.

Other highlights:

• Consumer behaviour has irrevocably changed as a result of the pandemic – the switch to homeworking is set to stay, and the move to online purchasing is also set to remain.
• Premiumization has continue to accelerate, however the higher price points are being offset by lower total volumes.
• The industry needs to invest to accelerate, looking at online and ecommerce driven by data, rather than focusing on more traditional channels, such as the cellar door.
• A key warning came around anti-alcohol messaging, which it said continued to grow while guidelines from a variety of government and health organizations “loosely apply science to influence consumption and taxes”. However the greater threat was a push to place “additional and more dire cancer warnings on wine”. “The industry can’t allow that to become a reality.”

#wine #winetrade #winenews #wineeconomics #wineindustry #winelovers #SiliconValleyBank
#USwinemarket #SipSource #instawine #vin #instawine