Wine News Archives

Wine-Based Cocktails Drive Interest, As Wine Looks To Expand Its Audience

As the summer-selling season began in earnest and the demand for pre-packaged drinks continues to trend up, leading wine marketers have been busy maneuvering amidst a tricky economic landscape—trying to bridge the gap between the general market and craft cocktail enthusiasts. Buoyed by last year’s off-premise surge, a slew of wine-based ready-to-drink cocktails have thrived, even though they’re still dwarfed by much bigger malt-based counterparts—especially in the hard seltzer and iced tea arenas. Spirits-based RTDs have also had a big headstart and offer stiff competition for shelf space. Most wine industry players haven’t yet fully participated in the wine-based cocktail category, but that could soon change.

The biggest label in the category is Patco Brands’ Rancho La Gloria, a line of wine-based RTD Margaritas at 13.9% abv. Launched in 2011, it skyrocketed to 1.3 million 9-liter cases last year—up more than 200% from 2019—according to Impact Databank. Gluten-free and made with 100% Blue Weber agave wine, Rancho La Gloria is also sold in canned and popsicle packaging formats, aside from the traditional 750-ml. bottle. Southern Champion’s Buzzballz Chillers is a wine-based offshoot from its larger spirits-based cousin, BuzzBallz. Featuring a lineup of flavors such as Horchata, Lotta Colada, and Hazelnut Latte, Buzzballz Chillers debuted in 2019 and depleted 375,000 cases last year.

The biggest industry player investing in the wine-based cocktail arena is E.&J. Gallo, with its launch of Barefoot Hard Seltzer—which depleted over half-a-million cases in 2020, according to Impact Databank. The line includes Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava flavors that are at 4% abv and retail at $8 a 4-pack and $20 for a variety 12-pack. Aside from seltzer, Gallo also previously introduced Barefoot Spritzer in the canned RTD category—retailing at $3 a 250-ml. can or $9 a four-pack, the spritzer range has an abv of 5.5% and comes in Moscato, Rosé, Summer Red, Crisp White, Red Sangria and Pinot Grigio expressions.

Wine-based cocktails more than doubled in size last year to over 5 million cases overall—according to Impact Databank—and in a space of less than 10 years have already begun to outsell the entire dessert/fortified wine and vermouth/aperitif segments combined. Wine RTDs continue to do well in 2021 as off-premise volumes surged 72% in the half-year ending May 22 in Nielsen channels.

Retail dollars grew even faster, soaring 86% to $161.3 million the past 26 weeks, as higher-priced cocktails profited from drinkers trading up from flavored malt beverages. And although wine-based RTDs have undoubtedly benefited from the off-premise boom during the pandemic, further investment from other major players is expected to keep the category on the rise even after the economy fully recovers.

Leading Wine-Based RTDs In The U.S. (thousands of 9-liter case depletions)
Brand	Company	2019	2020	Percent Change¹
Rancho La Gloria	Patco Brands	427	1,300	204.5%
Barefoot Seltzer	E.&J. Gallo Winery	–	525	+
BuzzBallz Chillers	Southern Champion	233	414	77.3%
Beatbox	Future Proof Brands	100	198	98.5%
Uptown	Southern Champion	8	142	+
Flybird	Don Sebastiani & Sons	1	107	+
Total Top Five²		769	2,685	249.2%
1 Based on unrounded data. Source: IMPACT DATABANK © 2021

Sources:
Shanken News
Impact DataBank

#wine #winenews #wineeconomics #instawine #winebasedcocktails #winebased #winecocktail #cocktails #summer #summervibes #summer2021 #summercocktails#winetrends #rtd #cocktailgram #winegram

Swedish wine growers establish a new industry association

Do you have Swedish wine on your wine list? Well, now it’s time!

A group of Swedish professional wine growers recently formed a new industry association.

Starting from a small-scale hobby cultivation, in just a few decades it has emerged to a large scale professional association. This new industry association has been set up to maintain the opportunities and expectations of these winemakers. The new organization has been named “Sweden’s Industry Organisation for Oenology & Viticulture (SBOV)”.

Emma Serner, founder of Långmyre Vineri has been appointed as chairman of the industry organization.

“It will be exciting and fun to lead an organization where we will jointly bring the Swedish one. the winning industry into the future. Already today there are barely twenty producers who invested and positioned themselves with both quality and quantity to be considered important for Swedish business and the experience industry in the countryside” says Emma Serner

The Swedish wine industry is a young industry with great potential. Currently, grape cultivation involves around a hundred hectares – but it is estimated that there are ten thousand hectares suitable for grape cultivating. These hectares are in coastal locations in Halland, Skåne, Blekinge, Öland and Gotland as well as at Vänern and Vättern.

“Berries grow best in cool areas – they simply get richer fragrance and greater depth of taste. The Swedish, mild summer with many hours of sun is therefore very suitable for grapes” says Lotta Nordmark at Sweden’s University of Agriculture in Skånska Alnarp.

#wine #instawine #redwine #whitewine #winenews #sweden #swedishwine #winemarketing #winemaker #vinification #winetourism #winegrower #winelist

“Tastry” uses Chemistry + AI to Analyze Wine and Generate Flavor Profiles

A California startup that taught a computer to “taste” wine is using technology to help winemakers improve their wines and attract new customers.

Founder Katerina Axelsson says Tastry uses artificial intelligence (AI) to analyze “tens of thousands of wines a year,” generating vast reams of data to help winemakers and retailers target their products more effectively.

Ms Axelsson formed her idea as a chemistry student working at a winery, where she noticed “idiosyncrasies” in how wine was evaluated. A 100,000-gallon tank of wine would be divided in two and sold to two different brands, where it would end up in different bottles, sold at different prices and receive different scores from critics, she states

She began analyzing wine samples, identifying thousands of compounds. Using AI, she could see how these compounds interacted with each other, creating the wine’s flavor profile. She then took that profile and used machine learning to compare its flavor, aroma, texture and color with other wines in the database.

The method allowed Axelsson to develop a wine recommendation app, which was launched on screens in the wine aisles of retailers in 2019. Through a quiz, consumers could input their flavor preferences, and the software would recommend a suitable wine with 80-90% accuracy at the first attempt, she says, rising to 95% with additional input form the user. Tastry’s system now powers its BottleBird wine recommendation app.

Tastry has also begun working directly with winemakers in the United States. Brands pay to have their bottle analyzed “and in exchange they would have access to what we call an insights dashboard, where they can identify how their wine is perceived in their market of opportunity, on a store, local or regional level,” says Axelsson.

One client is O’Neill Vintners and Distillers, one of the largest wine producers in California. To produce some blends, it combines wine from “upwards of 30 different tanks” to create the desired flavor profile, according to Marty Spate, vice president of winemaking and winegrowing.

The company is using Tastry’s AI to “streamline” the blending process by suggesting which tanks to use. “[Tastry is] not a replacement for the modern winemaking team,” he says, however, “that data can be pretty powerful.”

But in an industry steeped in artisan tradition, there are some critics of its algorithmic approach. “It’s like having a computer analyze a piece of art,” says Ronan Sayburn, master sommelier and head of wine at 67 Pall Mall, a private members club for wine lovers in London.

“I don’t know how keen people would be on following what a computer tells them to drink, based on what they had previously,” he says. “I think part of the appeal of wine is forming your own opinions.”

Sayburn concedes technology can be useful to the amateur, for recommending serving temperature, aeration time and food pairings. “But when it comes to something which is a very emotive subject, I think there’s got to be human contact,” he argues.

Axelsson agrees that Tastry is not a substitute for a sommelier. But she says the scalability of her product makes it possible to analyze more wines per year than a human could ever taste.

Her company will start offering services in Europe later this year in collaboration with an online retailer, and is already thinking beyond wine, having conducted tests for beers, spirits, coffee and fragrances.

In the meantime, she’s happy to spend time winning over the naysayers.

“It takes time to educate any industry about AI and its benefits,” she says. “But if the use case is there and the value proposition is there, I think it’s just a matter of time before people really embrace it.”

Source :CNN Business London

#Womeninwine #womeninwinebusiness #womenintech #womeninscience #womenwholead #winetrends #winenews #winelovers #wine #winelovers #tastry#wine #wineapp #tastryai #winetasting #artificialintelligence #ai #tech #technology #science #sensoryscience #senses

New Cava Classifications for 2021

Designations of Origin evolve over time and incorporate modifications that have an impact on the way their wines are classified. This is the case of the DO Cava, which has recently announced changes and the approval of new regulations.

The origins of Cava lie in the wine-growing region of Penedés. Cava can also be produced in other towns and regions, which are themselves divided into sub-zones. There are four main areas of the DO, which include the Valle del Ebro with the sub-zones Alto Ebro and Valle del Cierzo; and the Comtats de Barcelona with the sub-zones Serra de Mar, Valls d’Anoia-Foix, Conca del Gaià, Serra de Prades, and Pla de Ponent. Further regions are Viñedos de Almendralejo and Valencia.

The DO Cava has announced that it will introduce new regulations that will raise the requirements to reinforce the quality seal and will affect not only the terminology linked to the ageing months of its wines but also the geographical designations within the Designation of Origin.

Cava wines are differentiated by their residual sugar content -which divides them into Brut Nature, Extra Brut, Brut, Extra Dry, Dry, Semi-Dry and Sweet categories, as well as by their aging time, which divides them into Cava de Guarda and Cava de Guarda Superior (including Cava Reserva, Cava Gran Reserva and Cava de Paraje Calificado).

In addition, they must display the vintage year on the label and those DO Cava wineries that press and make all their wines on their own property will be able to use the Integral Winemaker label.

The greatest novelty is the segmentation and zoning that allows territorial identification, so that the consumer can clearly detect in which area of the DO the wine was made, whether in Comtats de Barcelona, Valle del Ebro, Viñedos de Almendralejo or Zona de Levante. The possibility of specifying each sub-zone is also envisaged.

The latter is a very significant change, as it recognizes and allows the particularities of each of its territories to be valued.

In addition to the new classification, DO Cava has announced the implementation of a new traceability system to provide consumers with the best possible quality guarantees. This also involved the development of a new, more modern digital platform.

#wine #winelover #spanishwine #spanishwinelover #winenews #winemarketing #redwine #whitewine #spain #cava #cavawine #sparklingwine

The National Wine Committee approves the “Canelli” DOCG

The National Committee of PDO and PGI Wines approved Friday’s session, Wednesday, May 12th, the proposal for the Disciplinary of the new DOCG “Canelli”, starting a regulatory process which, ending within the year, will make the first official harvest possible. of white Moscato for “Canelli” in 2022. DOCG, or “Denominazione di Origine Controllata e Garantita” is Italy’s highest appellation level.

Although reports indicate little will change in terms of wine style – with the new region likely to maintain the production of sweet, white, aromatic bubbles – the new Canelli DOCG will likely soon sport a “Riserva” title, a qualification specifically prohibited under the Asti production guidelines.

The region is comprised of 18 parishes around Canelli, 25km south of Asti and 70km southeast of Turin.

Currently, there are over forty producers within the Asti DOCG appellation that claim their Moscato d’Asti DOCG as the Canelli sub-area, which amounts to half a million bottles. Lorenzo Barbero, president of the Asti Spumante and Moscato d’Asti Docg Consortium comments on the news as follows: “The new Denomination certainly represents a further opportunity for qualitative growth for producers in a historic area such as Canelli”.

“Twenty years after the birth of the Association, Canelli’s centuries-old winemaking tradition will finally have its definitive recognition” says Flavio Scagliola, member of the board of the Canelli Producers Association and Vice President of the Asti Spumante and Moscato Consortium d’Asti Docg.

#canelliproducers #canellidocg #canelli #italianwine #italianwinelover #italy #wine #instawine #winenews #DOCG