Tag: Wine News

Wine Not? American Airlines Launches Flagship Cellars, an at-home Wine Experience

Each year, a dedicated team of wine experts carefully reviews 2,000 bottles to select wines that will join the award-winning American Airlines wine program. For the first time you can enjoy these premium wines by having them delivered straight to their door with American’s new Flagship® Cellars at-home wine experience.

American Airlines has built a reputation for its thoughtful selection of award-winning wines that represent unique regions and flavors from around the world. “Flagship Cellars” is a wine passport to the world with flexible wine subscriptions or build-your-own case options. The curated collection features exclusive ultra-premium wines at a lower price and with AAdvantage® mileage benefits.

“For wine lovers around the world, wine provides a deeper connection to the places they enjoy visiting,” said Alison Taylor, Chief Customer Officer at American. “We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine even if they aren’t flying in one of our premium cabins.”

How the Flagship Cellars wine experience works:

American Airlines will hand-pick wines from its Flagship wine collection, chosen by an award-winning master sommelier exclusively for American.

Anyone 21 years or older can select their wine preferences at vinesse.com/flagshipcellars.

Customers can select from curated collections of mixed wines, build their own custom box, or purchase a monthly wine subscription that includes three prestigious wines for $99.99 USD, which includes delivery.

Subscriptions may be for a limited time (while supplies last) and can be canceled at any time. The introductory offer includes an extra complimentary bottle of wine. Program and availability limitations on orders vary by state.

In addition, members of the American Airlines AAdvantage® loyalty program can earn two miles per dollar spent on every order when they provide their AAdvantage number during checkout (excluding taxes, shipping and fees). Not an AAdvantage member? Join for free at aa.com/loyalty/enrollment/enroll.

Wines considered for the American Airlines wine program undergo a thorough process. Twice a year, the wine experts identify top selections based on their notes and historical data on what has been most popular with customers around the world. The team meets with its award-winning master sommelier to blind taste wines before presenting final options to a variety of American team members to solicit feedback and identify which wines are best suited for onboard and in lounges.

American has more Global Traveler Wines on the Wing awards than any other U.S. carrier, including four first-place wins in the past year. Since 2015, American has been the top airline for first- and business-class wines in North America.

IWSR announces acquisition of Wine Intelligence

IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based Wine Intelligence, the top global experts on wine consumer research and insights. The combined offering provides the industry with robust insight into consumption trends, consumer behavior and growth opportunities for the global beverage alcohol sector.

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets. This acquisition enables the IWSR and Wine Intelligence teams to build a world-class consumer behavior division focused exclusively on the global beverage alcohol industry.

“As Covid-19 reshapes consumer behavior and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” remarks Mark Meek, CEO of IWSR. “Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”

This acquisition follows a successful decade-long relationship between IWSR and Wine Intelligence. Recent collaborations include the IWSR Covid-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of Covid-19 on the consumption of and attitude to beverage alcohol over an 18-month period.

“We are delighted to join the IWSR family after nearly 10 years of our organizations partnering on behalf of our client base,” says Lulie Halstead, CEO of Wine Intelligence. “I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”

About the IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider, and RTDs (ready-to-drink) by volume and value in 160 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR boasts a team of global analysts, each of whom is equipped with local market expertise and an expansive network of on-the-ground industry contacts. Our analysts meet and speak with their industry contacts throughout the year in order to capture local insight, key market trends, and the ‘why’ behind the numbers. For more information about the IWSR, please visit www.theiwsr.com

About Wine Intelligence

Wine Intelligence is the global leader in wine consumer research and insights. Founded in 2002, we now conduct projects on behalf of wine businesses in more than 35 wine markets. With a team made up of wine industry and research specialists, we offer a broad range of research, insights and strategy services to help wine businesses make better and more profitable business decisions.

Silicon Valley Bank: The US wine industry will bound back in 2021

The US wine industry is poised to bounce back in 2021, according to a report by Rob McMillan, Founder, Silicon Valley Bank, with a consumer desire to celebrate set to help drive wine sales this year.

Silicon Valley Bank’s 20th annual review of wine industry prospects predicts that temporary gains will yield to long-term declines. The report raises doubts that this year’s expected sales momentum will carry very far into 2022.

Wineries that have established strong direct-to-consumer sales during the Covid-19 pandemic, as well as online retailers, can expect more gains in 2021, the report says, while bricks-and-mortar retailers, urban-based grocers and restaurants will take years to recover.

Restaurants will drastically need new investment to survive or to re-appear. Yet, the report predicts a quick recovery for the industry as a whole, although the relative importance of individual sales channels will shift dramatically.

Online wine retailers had major growth in sales during 2020, and that is expected to continue into 2021. This channel, and wineries’ own online efforts, “will represent 20% of an average winery’s sales within five years,” the report predicts.

McMillan stressed that wineries, in spite of the loss of tasting room sales, are not in the same financial straits as restaurants. “Wineries seldom go bankrupt,” he said, “even if they are over-leveraged. If they have financial problems, there’s always a willing buyer.”

One problem that was lurking in the US at this time last year, according to the report, was an over-supply of wine. But damage to crops from last year’s fires and smoke, as well as diminished tasting room sales, resulted in supply now being back in balance with demand.

However, one problem that has not gone away is the changing ages of wine drinkers. As Baby Boomers continue to retire, they are being replaced by younger drinkers with different agendas.

While the decrease in demand by Boomers for wine purchases at all price levels has not been as precipitous as once predicted, the decline is not being offset by younger drinkers, who often see better value in craft beers and in spirits.

“The digital world parallels the real world,” McMillan said, “and the new consumer is not one who wants to rely on advice from most current sommeliers. We need to consider the values of younger drinkers, and they value things in the wine world differently.”

Download the full report

https://www.svb.com/trends-insights/reports/wine-report

FIVE LAWS IMPACTING THE DRINKS WORLD IN 2021

Five Laws Impacting the Drinks World in 2021

http://www.spiritedbiz.com/five-laws-impacting-the-drinks-world-in-2021/

#wine #winenews #cocktails #wineeducation #hospitality #beer #Spirits #wineproduction #industrynews #cannabisdrinks #winelovers #wineeconomics #winebusiness #businessofwine #wineexporting  #winewinewine

Women in Wine Talks with Kate Dingwall, Forbes: How Technology is Evolving and Disrupting the Wine World – Part 1

On November 26th we had the pleasure of listening to Kate Dingwall, Wine Writer, Sommelier speak on a trending topic “How Technology is Evolving and Disrupting the Wine World”.

This was another sold-out event for “Women in Wine Talks” bringing over one hundred global wine lovers, marketers, agents, sommeliers, journalists and other wine trade together.

Kate highlighted and did a deep dive into how the digital world is changing the industry, from investing to e-commerce, to virtual tastings, and speak to the downsides and upsides of technology infiltrating the wine world. Her highlights included:

  • Massive increase in online ordering
  • Change in distribution channels
  • Deployment of DTC

Kate Dingwall
Kate is a wine and spirits writer and a WSET-trained sommelier, a regular contributor at Forbes, and her work is frequently featured in various trade and lifestyle publications. Kate is also the former editor of FLARE Magazine.
Outside of writing, she completed her Masters of Brand Management with a focus on the “fine wine industry” and has acted as a marketing consultant for a number of spirits and hospitality brands in New York.

We will be posting the Webinar sometime next week.