WSET’s Wine Education Week comes to Canada

RAISE A GLASS THIS MONTH TO WSET’s WINE EDUCATION WEEK!

WSET marks its 50th anniversary with its first-ever international celebration of wine education.

Whether you’re a novice or knowledgeable, mad for Merlot or puzzled by Pinot, the world of wine is one that’s ripe for discovery. Having awarded over 500,000 wine lovers one of its qualifications since it was founded in 1969, the Wine & Spirit Education Trust (WSET), the largest global provider of wine and spirits qualifications, is celebrating its milestone 50th anniversary with the first-ever global Wine Education Week. The week, taking place from 9-15 September 2019, celebrates the diversity, taste, and culture of the world of wine with a program of interactive events, all of which are focused on learning about and enjoying wines from across the globe.

Wine Education Week will kick off on Monday 9th September with food and wine pairing launch events across the world at 6 pm local time in 24 countries. Starting with Auckland, New Zealand and ending with California, USA, WSET is aiming for a continuous 24-hour global food and wine tasting session. In the UK the launch event will be a once-in-a-lifetime opportunity for wine lovers to help break a Guinness World Record – for the largest ever recorded sommelier lesson. In Canada, there will be launch events in Toronto (hosted by IWEG Drinks Academy) and Vancouver (hosted by Statera Academy).

Following the launch, Wine Education Week will continue with more than 450 fun, educational events in 46 countries to encourage consumers to learn more about wine and to drink ‘better’. With sessions ranging from ‘Deciphering Wine Labels’ to ‘Matches Made In Heaven’ – and ‘World Wine Monopoly’, the events will help attendees make wiser choices when choosing a bottle and to discover the delights of lesser-known wines they might not have tasted before. In Canada WSET course providers are organizing 15 events in five locations over Wine Education Week:

12/9/19 Calgary Finding the perfect match CO.OP Wine Spirits Beer
13/9/19 Calgary Deciphering wine Labels CO.OP Wine Spirits Beer
14/9/19 Calgary Vine to glass CO.OP Wine Spirits Beer
9/9/19 Toronto Wine Quiz IWEG Drinks Academy
11/9/19 Toronto Cabernet and red blends IWEG Drinks Academy
12/9/19 Toronto Ontario wine masterclass IWEG Drinks Academy
9/9/19 Vancouver Secrets to great food & wine pairing Statera Academy
10/9/19 Guelph, ON Finding the perfect match University of Guelph
11/9/19 Guelph, ON Vine to glass University of Guelph
12/9/19 Guelph, ON Deciphering wine labels University of Guelph
10/9/19 Burnaby, BC Finding the perfect match VinoZen
10/9/19 Burnaby, BC Deciphering wine labels VinoZen
10/9/19 Burnaby, BC Vine to glass VinoZen
10/9/19 Burnaby, BC Mastering maturation VinoZen
10/9/19 Burnaby, BC Wine trivia night VinoZen

WSET CEO Ian Harris comments: “Wine Education Week is a celebration of our mission to inspire and inform wine lovers across the world. With exciting events taking place everywhere from New Zealand to Thailand to Mexico and, of course, our home in the UK, I can’t think of a better way to mark WSET’s 50th anniversary and the progress we have made in wine education over the last half-century.”

Full details about Wine Education Week and the events taking place can be found at http://www.wineeducationweek.com .

Cognac XO classification to rise to 10 years

 

 

The BNIC (BNIC Bureau National Interprofessionnel du Cognac) has recently announced that the classification for XO Cognac is set to change on April 1, 2018.

What does this mean?

This means that the youngest eau-de-vie included in a blended Cognac labelled XO* must be aged in barrels for at least 10 years, instead of the 6 years previously required.

 

A statement from BNIC recently explained that: “The new measure aims align the regulation and the market reality, and also to extend the quality positioning of XO (XO covering ‘Out of Age’, ‘Extra’, ‘Ancestral’, ‘Gold’ and ‘Imperial’ designations as well).”

The change was first raised back in 2011 and the interim has been to allow brands to adapt to the change, although the BNIC also noted that many were already using 10-year-old eaux-de-vie for their XOs.

If a producer has not sold through its stocks of younger XO, any spirits classified as XO bottled by 31 March (though not yet shipped) that contain spirit of six, seven, eight or nine years will be allowed to be sold until March 31, 2019. Producers wishing to take advantage of this however will have to make a declaration to the BNIC.

The designation of ‘Napoleon’ Cognac will remain unchanged with the minimum required age of the spirit used being six years.

 

 

Champagne is on a strong upswing in the U.S. market


Propelled by a new generation of highly aspirational consumers, Champagne is on a strong upswing in the U.S. market. Depletions have accelerated each of the past two years, advancing by 5% in 2016 to surpass 1.4 million cases, according to Impact Databank. Meanwhile, shipment value has exploded. Since 2010, Champagne shipments to the U.S. have grown by two-thirds—or about 11% annually—to reach €540 million ($607m) in 2016. Last year, the pace of value expansion slowed slightly, to 5%, and Champagne shipments’ per-case value dipped about 1%—but that marginal correction followed a breakout 2015 during which value had surged by 28%.

Champagne marketers are bullish on the category’s future prospects. “Whether it’s with Prosecco or another sparkler, younger consumers are starting to enjoy sparkling wines on more occasions,” says Bill Terlato, president and CEO of Terlato Wine Group, which markets the Piper-Heidsieck and Duval-Leroy Champagne brands. “If we get them involved with sparkling wine, eventually they’re going to start to want Champagne, which is the ultimate sparkling wine.

Veuve Clicquot and Moët & Chandon, both imported by Moët Hennessy USA, continued to dominate the category in 2016, comprising 51% of the total U.S. Champagne market. Together, Moët Hennessy’s dynamic duo has expanded by more than 20% over the past three years, and is poised to break the 900,000-case threshold in combined volume this year. Two sweeter line extensions—Moët & Chandon Ice Imperial and Veuve Clicquot Rich—are appealing to younger consumers, according to Rodney Williams, CMO at Moët Hennessy USA. “Moët Ice was the first Champagne to launch at a higher dosage level, specifically to accommodate ice,” he says, noting that reception has been strong. Veuve Clicquot Rich ($63) is aimed at injecting Champagne into the mixology movement. “We believe these two innovations can take hold and create a whole new segment in the Champagne category,” Williams says. Moët Hennessy USA’s higher-end bubbly stable is also on the rise. Dom Perignon, ranked fifth in the market by volume despite a price point of above $160 a bottle, grew 4.3% to 61,000 cases last year.

Pernod Ricard’s Perrier-Jouët was the only top-five brand to register a consumption decline in 2016. The third-ranked Champagne brand slipped 3.6% to 77,000 cases in 2016, a drop that came on the heels of a 12% gain the year before. Nicolas Feuillatte, at number four, registered a 7.9% increase to 62,000 cases, regaining half the volume it had lost in 2015, when depletions slumped 16.2%. Overall, 12 of the top 20 Champagne brands in the U.S. market posted volume increases last year.

Aygline Pechdo, brand director, Champagne and sparkling at Pernod Ricard USA, says millennials are becoming key drivers of category volume. “The consumer base has diversified over the years and the consumption of Champagne is no longer reserved to the elite or older demographics,” Pechdo says. “In fact, most of the volume today is driven by ‘high-energy’ occasions, very much in line with millennials’ lifestyle and their desire to celebrate each day to its fullest—not just special occasions.”

Top 6 Champagne Brands in the U.S.
(thousands of nine-liter case depletions)

1 Veuve Clicquot Moet-Hennessy USA (LVMH)
2 Moet & Chandon Moet-Hennessy USA (LVMH)
3 Perrier-Jouet Pernod Ricard USA
4 Nicolas Feuillatte Ste. Michelle Wine Estates
5 Dom Perignon Moet-Hennessy USA (LVMH)
6 Piper Heidsieck Terlato Wines International

Sources: Shanken News; Impact Databank