Tag: wine marketing

New Zealand Winegrowers Join the Flight for a “White Wine Emoji”

There are currently only three symbols available on devices to denote wine currently are a glass of red, two clinking champagne flutes, and a bottle of sparkling wine.

The US failed in their bid for a white wine emoji — perhaps New Zealand will have better luck.

New Zealand Winegrowers is throwing its weight behind a petition requesting the Unicode Consortium, the body approving new emoji on phones, to add the ‘long missing’ white wine symbol.

“New Zealand white wine makes up 93 5 of its global exports, New Zealand Winegrowers general manager Charlotte Read states and further says “We hope that by requesting the white wine emoji it will shine a spotlight on the breadth of high-quality white wine that New Zealand produces, as well securing the emoji that has long been missing from the keyboards of digital devices since their creation in the late 1990s.”

A movement emerged to get a specific white wine emoji in 2019 with California-based winery Kendall-Jackson submitting a 19-page proposal for review by authorities.  [link to the proposal: https://www.kj.com/blog/white-wine-emoji-update]

This proposal failed to get approval; the Unicode Consortium that counts Google, Facebook, Microsoft and IBM executives among its board members said it would “continue to consider emoji for future addition.”

NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said it made sense for New Zealand to take over efforts to add a white wine emoji.

“It was great timing with our ‘Pour Yourself a Glass of New Zealand’ theme focus next month.

“Three of our white wine we make have their wine day in May, so it was just a right time to push for it again.

NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said New Zealand has a strong case, given that the country produces majority of white wines.

#whitewine #wine #winelovers #newzelandwine #nzwine #wineemoji #whitewineemoji #winenews #whitewinelovers #winemarketing #socialmediamarketing #digitalmarketing #instagram #facebookmarketing #instagrammarketing #influencermarketing #contentmarketing

Discover the Fast-Growing RTD Market with Dennis Doorakkers [Oct 5 2 PM ET – IG Live @lizpalmer_]

Discover the fast-growing RTD market and its evolution with Dennis Doorakkers, an International Ambassador for the International Canned Wine Competition.

#Savethedate Tomorrow 2 PM ET / 8 PM CET — IG Live @lizpalmer_

Questions and topics being discussed:

  • What are RTD’s
  • Can you tell us something about the history of cans and how it got started?
  • What is the general size of the global market?
  • Can you give us some insights into the general growth of this market?
  • What kind of trends do you foresee?
  • Which countries have shown tremendous growth in this category?
  • RTD + Millennials – can you give us more insight on the marketing values?
  • Is all wine suitable for being canned?
  • What about premium canned wine – does it exist?
  • Why are Hard Seltzers extremely popular?
  • In your opinion can you name a few brands who does a great job at canned cocktails?
  • What are your own personal favorite RTD’s be it wine, cocktails or hard seltzer?

#wine #vino #vin #vihno #wein #wineenthusiast #finewine #wineblogger #drinklocal #wineworld #readytodrink #wineculture #rtd #cocktails #drinks #winetrends #winenews #winemarketing #instamarketing #hardseltzers #savethedate #winelovers #IGLive Instagramlive #dennisdoorakkers #LizPalmer

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.

The Consejo Regulador DOCa of Rioja unveils strategic five-year plan

The Consejo Regulador DOCa of Rioja has unveiled a five-year strategic plan aimed at boosting the region’s sustainability credentials, driving wine tourism and increasing exports.

The aim is to boost total sales from 230 million litres in 2020 to 312 million litres by 2025, with export to account for 44% at 137 million litres, in addition to increased turnover of the Rioja brand by 23%, said the regional body.

White Rioja is set to grow to a total of 12% of volume and rosado to 5% of volume, a projection which aligns with current trends in the UK – still the most important export market for Rioja, the DOCa added.

Referred to as “a blueprint” for Rioja to establish itself as a global leader in wine production, the new strategy was developed following a year-long review carried out in collaboration with all key regional stakeholders, and in consultation with experts from each of the region’s 12 key export markets.

Central to the DOCa’s plans will be a focus on establishing Rioja as a leader in sustainability to help safeguard the future of the region, with key metrics having been developed to measure progress in this area, including the reduction of pesticide use by 50% and carbon footprint by 10%.

Another key pillar of the new strategy will be a focus on increasing wine tourism, with a target of reaching 1.3 million visitors by 2025, compared to the 343,000 visitors counted in 2020. The DOCa said it expected the number of wineries able to offer visitor experiences to rise to 250, just over a third of the region’s total.

Moreover, it said that digitalization would also play a prominent role in driving sales from the region with a target to quadruple online sales.

“The new strategic plan exemplifies Rioja’s pioneering character and aims to increase the value of the region and raise awareness of our wines, particularly in key export markets,” said President Fernando Salamero.

#RiojaWine #Rioja #WineLovers #Wine #winetasting #Vineyard #tempranillo #instawine #redwine #vinotinto #winetime #winestagram #spain #spanishwine #winery #enoturismo #vinos #vinho #winenews #winetourism

GTA’s premium wine cellar @dymonwinecellar is now open at 1460 The Queensway, Toronto!

The modern concept of wine storage has changed dramatically with collectors, agents, and enthusiasts eager to show off their precious wines more daring and inventive ways.

I found the most perfect state-of-the-art fine-wine storage facility in our own back yard (Toronto). I recently went on a private tour of Dymon Wine Cellar has with General Manager, Christian Frayssignes, and found it to be a place of inspiration and elegance, offering high-quality professionally controlled private cellars with precision humidity, insulation, temperature controls with modern technology! What else stood out for me was the exclusive wine club facilities, including tasting rooms and member’s lounge.

Dymon Wine Cellar has certainly been designed to be exceptional, like the wines you keep!

The wine cellars are now open.  The wine club will be open once the COVID restrictions are lifted.

To book a safe tour and for more information:  https://winecellar.dymon.ca/en / Christian Frayssignes @  416-848-5951

Dymon Wine Cellar has just announced that they will be offering, for a limited time, new members receive “two months free”

#wine #winecellar #cellar #winestorage #winelovers #winetime #wineenthusiast  #winecollector #winewednesday #instawine #winestagram #finewine #vino #cellaring #dymon #dymonwinecellar #gta #canadianownedcanadaproud #torontowineclub #torontowinestorage  #winestoragetours #torontowine #winetoronto #wineinvestment #shoplocal