Italy’s online wine sales increased 310% H1

E-commerce in Italy is on the fast track. According to the latest Nomisma Wine Monitor Report (collaboration with Nielsen), online wine sales in Italy have increased by 310% in the first half of the year compared to the same period last year. The value grew by 350%.  Overall, this segment currently accounts for two percent of retail wine sales.

“The average price of wines bought online is 38% higher for still wines and 19% higher for sparkling wines than for wines bought on the shelf, a difference that results from the different composition of the two shopping carts – typologically as well as in terms of brand and packaging,” says Denis Pantini, head of Agribusiness and Wine Monitor at Nomisma.

 

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Top 10 Countries that Imported Wine In 2020

The top 10 import countries of wine under the HS code 2204 are United States, United Kingdom, Germany, Canada, China, Japan, Netherlands, Switzerland, Russia, and Belgium.

Ranking Top 10 import countries of wine for 2020

United States: US$ 5,884 million
United Kingdom: US$ 4,397 million
Germany: US$ 2,949 million
Canada: US$ 1,974 million
China: US$ 1,827 million
Japan: US$ 1,566 million
Netherlands: US$ 1,482 million
Switzerland: US$ 1,240 million
Russia: US$ 1,093 million
Belgium: US$ 1,050 million

Source Garay Company

 

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Vivino Raises $155 Million in Series D Funding

Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace closed (this week) a $155m Series D funding round led by Swedish based investment firm Kinnevik with Sprints Capital accompanying as a new investor. Additional participants include GP Bullhound and existing early-stage investor Creandum. This latest round brings Vivino’s total funds raised to date to $221 million and includes a mix of primary and secondary investment.

Vivino currently boasts a community of 50 million wine enthusiasts, who turn to the platform for its personalized recommendations, unbiased rating system, and expansive selection of wines from more than 700 marketplace partners worldwide. The new capital will enable Vivino to improve its core technology and artificial intelligence platform to create better and more personalized recommendations for Vivino users. The company will also deepen its focus on select markets with the greatest potential for growth, including the US, Germany, the UK, Italy, Japan, and Portugal.

“This is a testament to the remarkable work that our teams around the globe have done to build an extraordinary business,” said Heini Zachariassen, Vivino’s Founder and Chief Executive Officer. “This round has raised important capital for our rapidly growing company and drawn some exceptional new leaders to our board. The funding will enable us to continue to build on our core strengths, expand industry partnerships drawing more merchants and wineries to our marketplace, and support our continued global growth.”

Alcohol e-commerce sales worldwide have grown immensely, and it is estimated that by 2024, they will exceed $40 billion. Zachariassen credits the company’s growth to this continued shift in consumer behavior. “Our user retention rates are high, and we’re seeing a steady conversion of app users to wine buyers. That’s a good move in the right direction. By creating more value for our users, we also create more value for the company and industry at large.”

Since its Series C raise in February 2018, led by Vivino’s current board chairman, Christophe Navarre and former CEO and Chairman of Moët Hennessy, Vivino has increased its user base from 29 million to 50 million and has significantly grown its marketplace business, which connects wineries and wine merchants to its community. The company has posted a 100% annual growth rate for the last seven years and a 103% increase in year-over-year sales in 2020.

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Wines of Argentina Ends a “Successful Year”

Wines of Argentina (WofA) said it is well on its way to achieving the objectives set out in its business plan in August. The two-year plan centres on strengthening the global positioning of the country’s wine industry through digital marketing and generating business opportunities for its members.

It is focused on establishing a digital presence for Argentine wine (vino Argentino) “with much greater force”.

With Covid-19 curtailing travel opportunities, WofA has successful hosted over 50 digital events, reaching winemakers, educators, consumers and the trade, with the campaign particularly centred on the US and China.

In order to further strengthen its digital presence, WofA has partnered with software development company Globant. Globant will develop a digital global marketing strategy for WofA, adding technical capabilities and expertise to its offering.

Magdalena Pesce, marketing and communications manager at Wines of Argentina, states: “Digital tools have allowed us to consolidate the positioning of Argentine wine as never before, even in a highly atypical and challenging year. Our permanent commitment to education and digital communication has proven to be the way we must continue to be efficient in reaching different audiences around the world, effective in the use of our resources and, above all, mark a presence for Vino Argentino where international strategic audiences interact: digital ecosystems”.

It has also focused its attention on the Latin American market, particularly Brazil, Argentine wine’s third-largest market. WofA has carried out virtual events specifically targeted at the Brazilian market, including Virtual Business Round, which saw 28 wineries and 41 importers participate.

Training for Sommeliers Argentina 3D also hosted an educational program for somms based in Brazil, Mexico, Peru, Colombia and Paraguay. To strengthen its presence in the market, WofA launched a Spanish-language podcast focusing on the Mexican, Peruvian, Colombian and Paraguayan markets.

Maximiliano Hernández Toso, president of Wines of Argentina, said: “At WofA we are constantly looking for new languages ​​and means of communication to strengthen the positioning of Vino Argentino and increase its distribution and sales at an international level. Currently, this means promoting the use of digital platforms and from this trend a business plan has been in development for 4 months and has already shown strong results. We are encouraged to continue betting on this trend to make the most of the infinite possibilities of the digital world to achieve a greater objective: to boost exports.”

Italy’s Campari Group to enter champagne sector with Lallier acquisition

The Campari Group is set to become the first Italian company to own a Champagne brand.  Announced last week, Campari has entered into negotiations to acquire French company Ficoma, to acquire 80% of the shares of Champagne Lallier, and other group companies, with a view to total ownership. Campari’s shares ended up 2.9% after the announcement, outperforming a 1.7% gain in Milan’s blue-chip index.FTMIB.

Ficoma sold one million bottles of Champagne in 2019, including 700,000 bottles of Lallier.

If the negotiations lead to a sale, it will mark the entry of the first Italian player into the Champagne category.

Ficoma is the family holding of Francis Tribaut, the heir to four generations of winemakers and Champagne producers in France’s Marne region. The Champagne brand Lallier was founded in 1906 in Aÿ, one of the few villages classified as ‘Grand Cru’ in Champagne.

The potential transaction scope includes the brands, related stocks, and real estate assets including owned and operated vineyards, and production facilities.

Campari Group, founded in 1860, is the sixth-largest player worldwide in the premium spirits industry, trading in more than 190 countries. Campari owns 21 plants worldwide and has its own distribution network in 21 countries.

The company’s growth strategy is to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

The company has a portfolio of more than 50 premium and super-premium brands, including Aperol, Campari, SKYY, Grand Marnier, Wild Turkey and Appleton Estate.