With Wimbledon fast approaching Champagne Lanson has released special promotional items.
Champagne Lanson has been a longtime sponsor for Wimbledon and special for 2017 Champagne Lanson is promoting its 75cl Black and Rosé Labels with special sleeves imitating the iconic Wimbledon courts, with white lines and labels.
Champagne Lanson travel retail director Olivier de La Giraudiere said: “We have been a key partner of The Championships, Wimbledon since 1977. It is an event that we are very proud to be a part of. This is one of the highlights of our year in terms of sales, so it is a very important time for us as it helps boost sales of our wines throughout the vital summer months.”
“The new pouch designs look great and encourage collectability year-on-year, which delights our loyal customers as-well-as helps to attract new customers wanting to try Champagne Lanson for the first time. We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”
The promotional sleeves will be promoted in Dubai during June and at London City, Luton, Brussels and Frankfurt Airports in July. The White label bottle will also be on show at Frankfurt.
Over 25,000 bottles of Champagne Lanson were sold over the two-week period at Wimbledon.
Each bottle sold came with its own Wimbledon-themed neoprene jacket, in either white, pink or purple, created specifically for this year’s event.
The 2013 tournament marked Lanson’s 25th anniversary of being the official Champagne of Wimbledon and it was announced during the championships that Lanson has signed on for another five years.
“It has been an incredible two weeks, and in all the years we’ve been here, this one goes down as a vintage year thanks to Andy Murray’s incredible performance. We’ll be sending him a few magnums to celebrate,” said Paul Beavis, managing director of Lanson International UK.
Lanson appropriately became the official Champagne supplier to Wimbledon in 1977, the last time there was a British singles winner at the event, when Virginia Wade won the women’s tournament.
Champagne Lanson is celebrating 25 years as the official Champagne of Wimbledon tennis and is hoping for an exceptional year with up to 20,000 bottles expected to be drunk in the next two weeks.
Paul Beavis, managing director of Lanson UK said: ‘If the sun shines we are quite definitely looking at a bumper year.’
Lanson is introducing a strawberry Champagne cocktail, called Lanson Fraise, at the event and a range of cooling jackets styled as tennis shirts.
‘We are thrilled to be celebrating 25 years with Wimbledon and it is a very exciting time for us,’ said Beavis.
Lanson has enjoyed strong 2012 sales in UK due to Wimbledon and the Queen’s Jubilee.
Champagne Lanson celebrates 250 years this year having been founded in 1760. As one of the few houses still producing in the original “non-malolactic” style that was once the norm in Champagne. Lanson has been proudly sponsoring Wimbledon since 1977.
Sign up for your free copy of Champagne Lanson’s 250th anniversary Little Black Book of Champagne at www.lansonlittleblackbook.co.uk.
12 boulevard Lundy – B.P. 163
51056 REIMS CEDEX – FRANCE
Tel : (33)3 26 78 50 50
Fax : (33)3 26 78 53 99