British Columbia’s Wine Industry Hit Hard by Wildfires

Compounding an already challenging season, the devastating impacts of climate change are being felt throughout the Okanagan, Similkameen and Shuswap regions once again with active wildfire situations evolving throughout these regions. The wildfires not only have an impact on wine tourism but also the livelihoods of winery staff; many of whom have been evacuated themselves.

“At this time, the safety of our community is the top priority and we’re asking everyone to do their part, be mindful of the conditions, and make safe and responsible decisions. This is a challenging time for our community, impacting individuals, communities, and neighborhoods in the Central Okanagan. We extend our heartfelt thoughts to those who have experienced loss or are displaced and express our gratitude to all of the emergency responders on the frontlines for their tireless efforts to ensure the safety of those in our community.”

It is too early to know whether the wildfires will impact this vintage for select producers in the impacted regions. The study of how smoke impacts finished wine is evolving and depends on many variables and we will provide updates once the situation becomes clearer.

“With so many small businesses and wineries being affected by the fires and tourism impacts, we encourage the public to continue to support your favourite local suppliers and producers directly or via their online boutiques. Your support is crucial during this pivotal time of year and the businesses truly appreciate it.”

To support Wildfire Relief Efforts, the following charitable organizations are providing direct support to those affected:

  • The Canadian Red Cross
  • Mamas for Mamas
  • United Way
  • Central Okanagan Food Bank

Wine Growers BC will continue to provide updates on wine tourism and the smoke situation as it evolves. In the meantime, we encourage you to follow Wine Growers BC, Central Okanagan Emergency Operations, Destination BC, and Tourism Kelowna for community updates.

Source:  Wines of British Columbia

What we can do to help California Wine Country?

Since the beginning of 2020, there have been over 8,100 wildfires in California, alone.   August 15 when fire activity increased extensively, there have been over 26 fatalities and 7,000 homes and businesses destroyed. This week, the California wine country was affected by the “Glass Fire”, which burned parts of Sonoma and Napa. The images are disturbing and the wine industry, as a whole, is with heavy-heart!

Here’s how you can help:

1. Donate to charitable organizations – see list below;
2. Book a trip in advance: support the wine country by visiting them;
3. Shop California wines: search for local shops, DTC winery shipments, order California wines in restaurants and bars; and
4. Show your support by using #WineCountryStrong on social media.

American Red Cross
California Community Foundation’s Wildlife Relief Fund
California Fire Foundation
Google (Scroll down and click “Yes, Donate”)
Humane Society of Ventura County
Salvation Army
United Way of Greater Los Angeles

Stay safe and show your support!

Liz Palmer