The World of Pinot Noir announces March 2021 will be ‘WOPN Wine Month’ 

This year, the largest annual gathering of Pinot Noir producers and fans is going virtual it’s going to be bigger and longer.

During the month of March every Wednesday, Thursday, and Friday will feature a series of virtual tasting seminars, events, auctions, and winemaker happy hours via Zoom, Instagram Live and Facebook Live.

“Each year, our 3,000-plus attendees often say they’d love even more content and more opportunities for intimate experiences with winemakers,” says Laura Booras, president of the World of Pinot Noir Board of Directors. “This year, we actually have an opportunity to grow those opportunities.”

New this year is the “WOPN Wine Case Experience.” Each guest will receive a carefully selected case of hard-to-find pinot noirs handpicked by our esteemed World of Pinot Sommelier Team. Then, each Wednesday (beginning March 3), David Glancy, Master Sommelier and Founder of the San Francisco Wine School, will host an exclusive winemaker seminar and discussion featuring three of the 12 wines.

Every Thursday (beginning March 4), WOPN will present a different deep-dive tasting seminar. These winemaker panel discussions will feature esteemed personalities in the winemaking community and delve into sites such as Bien Nacido, the terroirs of the Santa Lucia Highlands and explore the rugged elegance of the Sonoma Coast. Each tasting seminar will feature a collection of wines for purchase.

In addition to the eight tasting seminars, WOPN will host a series of free live Facebook and Instagram winemaker discussions and Happy Hours every Wednesday at noon (PST) and Friday at 5 p.m. (PST), respectively.

WOPN’s popular annual silent auction also goes virtual. Bid throughout the month on large-format bottles, exclusive library wines, and one-of-a-kind experiences from scores of producers from around the world.

For further information please visit the World of Pinot Noir website

Asahi Breweries launches a 1,000-person virtual bar in Japan tomorrow!


Tomorrow, Asahi Breweries is opening a 1,000 person ‘virtual bar’ in Japan.

Their flagship brand Asahi Super Dry will be leading event. The platform being used is Zoom and it will be hosted by well-known comedians and brand ambassadors. 1,000 consumers will be attending. Also, Zoom background designs featuring Asahi Super Dry are available for participants.

The company is planning four virtual bars over the coming weeks.

Virtual drinking and dining events have become popular since countries started social distancing measures. Asahi is attempting to leverage this growing trend on an ambitious scale.

Earlier this month, Japan extended its state of emergency from Tokyo and selected prefectures to the entire country. The government requested consumers to stay at home and not to visit venues including bars and restaurants.

Asahi, the beer market leader in the country, has responded quickly to the new situation, in order to continue to engage with consumers. Tomorrow’s inaugural event has been heavily promoted on its social media platforms.

According to GlobalData’s latest ‘Coronavirus (COVID-19) Tracker Consumer Survey’, more than half of consumers from the 11 countries surveyed say that they are spending more time browsing social media. Indeed, some of them have been spending all day every day online since the outbreak of COVID-19. Digital marketing is now more important than ever, not only for brands in Japan, but also globally to connect with consumers.


(in Japanese)