2021 Vinitaly “Special Edition” Closes This Week

This “Special Edition” was a strategic event for consolidating growth in the sector, and profiled incoming buyers from 35 countries.

With attendance of over 12,000 operators, and 2,500 buyers (about 22% of total) from 60 countries: the special and extraordinary edition of Vinitaly closed this week, in Verona, as the third and last Italian stage in the run up to 54th edition scheduled 10-13 April 2022.

“This result goes far beyond our expectations,” said the President of Veronafiere, Maurizio Danese. “Companies, consortia, agricultural and supply chain associations and operators rewarded this business initiative project with a high rate of contacts and sales, as well as a unanimous index of satisfaction. The third event attended in person with Vinitaly today,” Danese concluded, “is part of a scenario of impressive acceleration of Made in Italy exports and Italian wine on all the main target markets, including the domestic market thanks to collaboration activated with Fipe and Vinarius. We are experiencing a strong recovery in which Veronafiere plays a fundamental driving role for the internationalization of SMEs and Italian wine, with a commitment towards increasing the value of sales.”

The map of countries taking part in Vinitaly Special Edition sees Europe (with Northern countries, Germany and Franca in front), Russia, the United States and Canada lead demand for Italian wine at the trade fair, followed by Eastern Europe (Romania, Ukraine, Poland, Belarus, Bulgaria and the Czech Republic), the United Kingdom and China, returning to Verona again. “This geography,” commented Giovanni Mantovani, CEO of Veronafiere, “is perfectly aligned with the growth figures seen on international markets which, in the first 7 months of this year, posted an overall leap ahead of 15% compared to the same period last year. We upheld our declared commitment to organise a highly qualified Special Edition thanks also to the support of ICE Trade Agency,” Mantovani went on, “with international operators arriving precisely from the areas where Italian wine is growing significantly. “Now,” Mantovani concluded, “we are aiming to achieve a great 54th Vinitaly in 2022.”

Areas of interest among operators and buyers saw those dedicated to organic wines achieve a surge in attendance. Over the three days, 42 exhibitors in this segment saw their agendas crammed with b2b appointments, especially with buyers from Northern Europe and Germany. And in relation to new trends, the Mixology Masterclass calendar was sold out.

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Vinitaly postponed to April 18-21 2021

This week Veronafiere announced Vinitaly 2020 was canceled, made in agreement with representatives of Vinitaly’s partner associations, which are listed below.

Sol&Agrifood and Enolitech shows, which are held in conjunction with Vinitaly, and have also been rescheduled to 18-21 April 2021.

Commenting on the massive economic impact of Covid-19 for the exhibition business in Europe, president of Veronafiere, Maurizio Danese said that the cost would run into billions of euros.

He said, “We must bear in mind that this situation has a massively disruptive impact on the European exhibition industry. To date, more than 200 events have been rescheduled, with an overall loss of almost 6 billion euros and 51,400 jobs at risk, not to mention all businesses related to this industry and the loss of 39 billion euros in exports for SMEs in Europe generated by international trade shows.”

Giovanni Mantovani, CEO of Veronafiere, said that once the health emergency in Italy caused by Covid-19 had subsided he would be embarking on a “renaissance” for the show, which he had thought would be possible in June this year.

He commented, “The health crisis, as everyone can see, has become distinctly worse and what seemed possible out the outset is no longer so now.”

Continuing he said, “In agreement with supply chain organizations, Vinitaly, Sol&Agrifood and Enolitech will, therefore, take place next year.”

He also stated his intention to grow Vinitaly’s international business and create a new event later this year for the show’s partner organizations.

“In addition to implementing special investments in international events such as Vinitaly Chengdu, Vinitaly China Road Show, Wine South America (23-25 September 2020), Vinitaly Russia (26 and 28 October 2020), Vinitaly Hong Kong (5-7 November 2020 ) and Wine To Asia (9-11 November 2020), as well as initiatives organized by the Vinitaly International Academy, we will be at the complete disposition of the sector and promotion system to consider the development of an innovative event next Autumn at the service of sector companies.”

The calendar for the main events organized directly by Veronafiere or third parties affected by changes is given below.

EVENT – ITALY DATE IN SHOW CALENDAR NEW DATE
Model Expo Italy – Elettroexpo 7–8 March 2020 21-22 November 2020
SportExpo 6–8 March 2020 Postponed to a date to be defined
Samoter – Asphaltica – ICCX Southern Europe 16-20 May 2020 21-25 October 2020
LetExpo 16-20 May 2020 Postponed to a date to be defined
Automotive Dealer Day: 19-21 May 2020 15-17 September 2020
Veronafil 22-24 May 2020 21-23 May 2021
Verona Mineral Show Geo Business 22-24 May 2020 21-23 May 2021
Vinitaly – Sol&Agrifood – Enolitech 14-17 June 2020 18-21 April 2021
Opera Wine 13 June 2020 17 April 2021
Vinitaly and the City 12-15 June 2020 16-19 April 2021
Innovabiomed: 15-16 June 2020 Postponed to a date to be defined
Art Verona 16-18 October 2020 11-13 December 2020
Oil&NonOil 20-22 October 2020 21-23 October 2020

 

EVENT – INTERNATIONAL DATE IN SHOW CALENDAR NEW DATE
Vinitaly Chengdu 22–25 March 2020 Postponed to July 2020
Fieragricola Morocco @Siam 14–19 February 2020 Canceled
Living Italy @Design Shanghai 12–15 March 2020 26-29 May 2020
Bellavita Expo Warsaw 21-23 April 2020 30 June-2 July 2020
Vinitaly China Road Show 15-19 June 2020 Postponed
Bellavita Expo Hamburg 20-24 June 2020 12–16 March 2021

Vinitaly partner associations and their representatives include:

  • Ernesto Abbona, President of the Italian Wine Union
  • Riccardo Ricci Curbastro, President of Federdoc
  • Riccardo Cotarella, President of Assoenologi
  • Sandro Boscaini, President of Federvini
  • Luca Rigotti, wine sector coordinator for Alleanza Cooperative
  • Matilde Poggi, President of the Italian Federation of Independent Wine-Growers

Sources:
Veronafiere and Drinks Business