The Future of Amarone: Identity and Evolution by Filippo Magnani

There is perhaps no better place in the world to bring together opera and wine than Verona, Italy. Opera was born in Italy and Verona hosts one of the world’s most famous opera festivals in its magnificent Roman Arena. The region also produces one of Italy’s most celebrated red wines, Amarone. It was only fitting that on February 3rd, the Valpolicella Wine Consortium celebrated the 20th anniversary of Amarone Opera Prima with a moving performance from the world-renowned tenor, Vittorio Grigolo. Since he was a child Griglio sang as a soloist in the Sistine Chapel and quickly became one of the youngest, most talented opera singers on the world stage, and the local star of the Arena Opera Festival since 2013.

The whole Amarone Opera Prima event took place over three days with 70 participating producers and was set in the 17th century Gran Guardia building on the Piazza Brà in the heart of Verona. The Consortium’s President Christian Marchesini announced in his keynote speech that the theme of the event would be focused on the future of Valpolicella within the current global market and with regards to consumer preferences which have shifted significantly over the past few years. As global demand has stagnated or shrunk in most international markets, it’s clear the region is being put to the test.

Master of Wine and the consortium’s vice-president, Andrea Lonardi, explained that past Amarone production was oriented towards a market demand for silky smooth reds that were warming, easy to drink and could be made in high quantities. Now that market is shrinking and so there is a need for a stylistic change and the ability to reorient these wines to different markets. The modern consumer is increasingly looking for fine wines with a deeper connection to their territory of origin and a distinct identity that can be easily communicated and understood.

He went on to suggest that the region’s focus needs to be one of synergy between method, territory, producers, and messaging. A shift from volume to value requires change on several levels whether those be cultural, legislative, or related to production.

Overall, the consortium assessed Valpolicella’s 2019 Amarone vintage to be 5-star quality, thanks to its intense aromatics and balanced profile that truly represents the key characteristics of the appellation in a balanced, modern way.

So, what is the true identity of Valpolicella?

The unique qualities of this region lie in its rich winemaking history combined with a variety of picturesque landscapes and soil types. Its rolling hills are nestled against the Dolomite mountains and Lake Garda. Vineyards are protected to the north by the Monti Lessini plateau which shields against the cold currents from the Alps. Thanks to Lake Garda to the west, they also benefit from milder winters and good ventilation. A longer growing season helps produce wines with good concentration and high acidity. For centuries these ideal conditions have attracted winemakers who developed the traditional method of ‘appassimento’, or drying of grapes, to produce a unique style of wine famously known as Amarone which has become the flagship wine of the region. This long-standing tradition of Amarone and special grape drying techniques used to make it are a fundamental part of the region’s identity.

The classification of wines in the Valpolicella region can seem complex at first because there are both wine styles and wine territories with similar names. The region produces four traditional wines: Amarone della Valpolicella DOCG, Valpolicella DOC, Valpolicella Ripasso DOC and Recioto della Valpolicella DOCG. These are classified according to how the wine is made. Then all four of these wines can come from three distinct territories within the Valpolicella region: Valpolicella DOC, Valpolicella DOC Classico and Valpolicella DOC Valpatena.

Experiencing Valpolicella

Valpolicella’s picturesque vineyards attract wine enthusiasts, foodies, and nature lovers alike. Guided tours take visitors through the charming countryside, offering breathtaking views of rolling hills, terraced vineyards, and ancient olive groves. The countryside is dotted with charming historic villages that provide a glimpse into the region’s cultural and architectural heritage. One such village is San Giorgio di Valpolicella, where visitors can admire the 12th-century Romanesque church and explore the narrow streets lined with traditional houses. The town of Fumane boasts the historic Maso degli Orzi, a beautifully preserved rural complex that offers a captivating glimpse into rural life in the area. The hilltop village of San Pietro in Cariano is crowned by the enchanting Villa Serego Alighieri, a gracious Renaissance villa that serves as a winery and museum.

Verona is an ideal starting point for day trips out to some of Valpolicella’s best producers, but it is also worth spending time in the city to discover its cultural and historical highlights. Also classified as a UNESCO World Heritage Site, Verona is renowned for its ancient architecture, rich culture, and romantic ambience. Visitors can explore the well-preserved Arena di Verona, an imposing amphitheater dating back to the Roman era, take a walk to Juliet’s House, the enchanting landmark that inspired Shakespeare’s Romeo and Juliet, and then on to the beautiful Piazza delle Erbe, the vibrant heart of the city and home to historic buildings, cafes, and markets.

If it is natural beauty and outdoor activities you’re looking for, Lake Garda is just an hour to the east. As Italy’s largest lake, Garda offers stunning landscapes with lakeside villages and historical landmarks surrounded by mountains. The lake provides plenty of adventurous activities like windsurfing, kite surfing, stand-up paddleboarding, and parasailing.

Of course, Valpolicella is not only famous for its wines but also for its delectable gastronomy. Local restaurants and trattorias delight visitors with traditional dishes featuring the rich flavors of the region. Popular culinary delights include hearty pasta dishes like “bigoli” with duck ragu and “paparotte” (cabbage and beans soup), along with succulent cuts of grilled or stewed meats. These flavorsome dishes perfectly complement the robust Valpolicella wines and create a memorable dining experience.

My choices of Valpolicella’s producers
Below are a few notable producers that caught my eye, and palate, during this year’s Amarone Opera Prima event. They range from historic estates to new state-of-the-art wineries and small, passionate producers focused on terroir and sustainability:

Bertani –

Bertani has a rich and fascinating history. The Bertani brothers founded their winery just a few years before the unification of Italy. One of them, Gaetano, studied in Burgundy with none other than Jules Guyot. He returned home to the heart of Valpolicella applying what he learned and quickly Bertani wines gained recognition. Soon their wines were being served at the royal court in both Italy and England. As they expanded their vineyards and production, Bertani became a historical reference for the region and is now the only winery in Valpolicella that still releases its old vintages dating back to the 1960’s.

Amarone della Valpolicella DOCG Valpantena 2019
Deep ruby core, paler on the hedge. The nose shows beautiful aromas of plum and blackcurrant with notes of rhubarb and liquorice. The palate is balanced, the acidity matches well with soft tannins and with the alcohol. Harmonious structure with long finish – a beautiful wine.

Gerardo Cesari –

Founded in 1936 by Gerardo Cesari, the winery was one of the first in Italy to export to all five continents, making Cesari a global name in Amarone. Their wines are known for their authentic, regional character and a tradition of excellence. They have two wineries near Verona. Their historical first winery, Fumane, is used for the grape drying process as well as the pressing, fermentation and a first refining of the wines. Their new facility in Cavaion Veronese is used for the production, bottling and barrel aging of their fine wines. They offer guided visits of their vineyards and barrel rooms followed by several tasting options paired with food upon request.

Amarone della Valpolicella DOCG Classico 2019
Intense ruby red colour with paler reflections. Attractive bouquet of strawberry and violet mixed with spicy notes of black pepper. Full body with lots of red fruit in the center palate with smoky scents on the back. Sweet, tannins and quite long aftertaste – A harmonious wine.

La Collina dei Ciliegi –

The charming Collina dei Ciliegi is nestled in the hills of the Valpantena territory. It is the dream of winemaker Massimo Gianolli who got his start in 2005 with a small production of grapes that would become the first Amarone produced in the small village of Erbin. Now La Collina dei Cilliegi produces 3 collections (Classic, Riserve and Emporium) that are exported to over 20 countries worldwide. They have some of the highest vineyards in Valpolicella (750m) and with their chalky soils produce wines with excellent acidity and minerality. Their modern approach includes new blends that combine traditional and international varieties.

A visit to the winery takes you on a memorable journey of the land, culture and flavors of Valpantena. Their beautifully restored farmhouse Ca’ Del Moro welcomes visitors for tastings, vineyard walks and fine dining along with 6 finely refurbished rooms each named after symbolic wines of the region (Amarone, Valpolicella, Recioto, Ripasso, Garganega and Corvina).

Amarone della Valpolicella DOCG 2019
Deep garnet core, paler towards the edge. The wine displays intense flavour of cherry, balsamic overtones and light earthy notes. A dry, full body wine with good acidity, well balanced structure and firm tannins. Elegant finish. Great potential for aging.

Contrada Palui –

A relatively new producer, Contrada Palui was created by the innovative and passionate Hannes Pichler. After studying renewable energies in London and Milan, Hannes found a naturally organic green meadow in the Valpolicella region just northeast of Verona which had never seen pesticides and planted a vineyard there. The unique location benefits from 500 meters elevation and 180 degrees of sun exposure. The soil composition is that of clay and limestone with flint and black basalt. This combination of soils and location allows Hannes to produce very terroir driven wines. He converted an old hay barn to store his barrels and amphorae.

Amarone della Valpolicella DOCG 2019
Brilliant and clean. It shows a lovely bouquet of ripe plum, violet and chocolate with a hint of tobacco. The palate expresses ripe cherry, blackberries with a hint of spiciness. Good acidity, soft tannins and medium finish.

Massimago –

Hidden in the valley of Mezzane in Valpolicella is the Massimago winery which dates back to 1883. The name comes from latin meaning “maximum wellness” and that is certainly what they have created here. Current owner and winemaker Camilla Rossi Chauvenet renovated the entire estate in 2003 expanding their cellars and creating a Wine Relais with 7 elegant country-style suites, a pool, private spa and restaurant serving dishes created from ingredients grown on the property. Visitors can enjoy a variety of tasting experiences from a vineyard walk to a picnic or e-bike tour.

Amarone della Valpolicella DOCG 2019 Conte Gastone
Bright with a deep ruby core. Pronounced flavour of ripe plum with scents of new leather. Good structure with medium-plus acidity, medium alcohol and leathery overtones. Velvety tannins, well integrated with the fruit – a great wine.

Novaia –

On the top of a gentle hill overlooking Marano Valley in Valpolicella Classica sits a 15th century manor, home to Novaia winery. The name means “new farmyard”, a place where the Vaona family settled in the 1800’s to cultivate vines, olives, cherries, corn and silkworms. Here they found an ideal location with the right topography, soil, water and climate for growing grapes and the subsequent grape-drying process. Their vineyards are divided into three different ‘Cru’. The family offers visitors a ‘Woods and Wine Tour’ which consists of a guided walk among the olive groves, forest and vineyards followed by a tour of the ancient cellar and a tasting of their wines and olive oil.

Amarone della Valpolicella DOCG Classico 2019 Corte Vaona
Bright core it shows expressive flavour of strawberry, blueberries, and violet mixed with scents of rhubarb and mint. Full bodied with rich fruit, well balanced with firm tannins with long finish – A lovely wine.

Terre di Leone –

Another relatively young producer, Terre di Leone is a small, family run production that has made a name for itself in a short amount of time. They cultivate 10 hectares of vineyards at 400 meters elevation. Owned by the couple Chiara Turati and Federico Pellizzari, they give meticulous attention to their vineyards which they have trained with the guyot system. Their plantings are very dense to ensure small yields of excellent quality.

Amarone della Valpolicella DOCG Classico 2019 Il Re Pazzo
Brillant, ruby red with compacted rim. Pronounced flavour of cassis and violet. Spicy with overtones of leather. Present delicate tannins and quite long aftertaste -mA great wine.

Tenuta Villa Bellini –

A historic producer with a château-like estate whose roots date back to the 15th century. They were the first organic certified winery in the region and pioneered wild yeast fermentation in the early 90’s which was not a favored practice at the time. Their vineyards hold an impressive amount of old vines, some already reaching 200 years old, and all of which are cultivated according to organic and biodynamic principles.

Amarone della Valpolicella DOCG Classico 2019 Centenarie
The colour is intense ruby with a compact rim. Intense bouquet of black cherry and prune with a note of rhubarb. A full body wine with good freshness. Dry and fragrant, with a long persistence. Harmonious finish.


Last but certainly not least is Zýmē, a state of the art winery ingeniously built on a 15th century sandstone quarry in the heart of Valpolicella Classica. The owner and winemaker, Celestino Gaspari, grew up in the fields outside of Verona and was deeply influenced by the soil and seasons. In his 20’s he studied with renowned winemaker Giuseppe Quintarelli and through much hard work developed his own personal vision of the winegrower’s profession. In 1999 he was ready to build his own winery that represented a synergy between tradition and innovation, man and nature. His wines are meant to be transparent to all, so that those who drink it can “read in every sip” his connection with the land.

Amarone della Valpolicella DOCG Classico 2019
Colour ranging from ruby core to light garnet rim. Complex nose with flavour of dark cherry and prune. Vibrant, fresh palate with velvety tannins well matched with a lovely fruit and a lively acidity. Silky tannins and fresh finish. Outstanding wine.

AMARONE OPERA PRIMA – A Special Event to Discover the Territory and Wines of Valpolicella – Filippo Magnani

The body and intensity of Amarone is traditionally associated with winter months – wonderfully enjoyed in front of a warm, cozy fire.

In fact, the anteprime, dedicated to Amarone della Valpolicella, is always held in the early, frigid months of the year.

The 2022 Edition was unique in every aspect. It was held, for the first time, in the summer from 17th to 20th June. The objective of the Consortium of Valpolicella was to demonstrate and enhance the versatility of the wines of this area, aiming to reimagine Amarone from a ‘challenging’ wine that is mostly paired with game dishes to a more contemporary-styled-wine, balanced with less concentration and more fitness. On this concept, the first exclusive masterclass “Amarone 4wd, off the beaten track” was held June 18th at Palazzo Verità Poeta, which also opened the program for Amarone Opera Prima. The masterclass shed a spotlight on pairings with cuisines from four corners of the earth, accompanied by 4 different expressions of the territory of Valpolicella. The challenge was assisted by Nicola Portinari, a two Michelin-starred chef at La Peca in Lonigo.

In this extraordinary event of the previews of the 2017 vintage of Amarone, the Consortium of Valpolicella wanted to mix the masterful wine production from this area with the other flagships and absolute attractions of the Italian territory: history, art, culture, and music. On the night of the 18th, the 100 wine writers from 20 different countries, were invited to attend the Aida Opera by Verdi in the beautiful frame of the Roman Arena di Verona.  An amazing moment that everybody enjoyed, before the grand tasting of Anteprima Amarone the following day in the Palazzo della Grand Guardia (in the heart of Verona).

An Overview of an Iconic Wine Territory 

In the center of Northern Italy, located in an extraordinary and unique microclimate is the wine district of Valpolicella. Home of masterpieces including Amarone, Recioto, Ripasso, Valpolicella and Valpolicella Superiore. This wine region is a jewel of the Italian wine tradition. The area is characterized by a moderate continental climate. Many factors maintain this extraordinary pedoclimatic balance. The Northern border is occupied by the Monti Lessini plateau, probably the most important area from which the most valuable grapes of the DOC are harvested and shielded against cold currents from the Alps. Going South, the land assumes flatter features, a luminous valley that reaches the banks of the River Adige. To the West, the borders of the DOC touch the famous “neighboring” wine district of Bardolino, on the shores of the fascinating Lake Garda that has major influences on the entire climate of the area. It maintains mild winters and ensures excellent ventilation. To the East, the city of Verona raises the cultural and historical center of this bright area. The Valpolicella Classica, it is located in the northern area of the wine district and includes the towns of Marano, Fumane, Sant’Ambrogio, Negrar and San Pietro in Cariano.

On the beautiful rolling hills, we can find soils with poorer characteristics, with a major presence of limestone, clay and volcanic soils. These are the more preferred areas for the production of wines – they have great balance and complexity, there is also a longer growing season and the wines are more concentrated and have high acidity. To the East of the classic area the DOC enclave the territories of Valpantena, and Valpolicella DOC.

Valpolicella, the Eldorado of Wine Travelling

With its 240 km2 the Valpolicella has an ancient heritage, the name itself may refer to “the valley of the many wineries”. Viticulture and winemaking have been rooted here for centuries. A charming valley with stretches of vineyards framed by traditional marogne (dry stone walls). Historic territory, precious, where the interweaving of autochthonous varieties give life to incredible high-end wine production, the result of traditional techniques settled over time.  Wines are linked to a territory that every year attracts wine lovers, professionals, and collectors eager to know and deepen themselves into the different interpretations of Valpolicella, in particular its Amarone. The rolling hills are decorated by orchards and olive groves, small family-run wineries and famous wineries in the elegant Venetian Villas, now converted to wine resorts for an immersive experience. This place is a precious piece of Italian history.

Heading South-East, Verona rises the heart of the wine area. The hometown of Vinitaly, the yearly wine fair at the beginning of April where more than 4,000 producers gather from every region of Italy, trying to impress wine lovers from all over the world with tastings, seminars and talks. The “City of Love” and the scenario of the intense passion between Romeo and Juliet. The City of the Arena and its Opera, home of the famous Piazza delle Erbe, and undisputed flagship of Italian lives. To the East you can choose the enchanting Verona; the West side opens up to Lake Garda. A lake destination that can be chosen by those who want to visit the charming hamlets and small villages on the shores, alternating days of tastings with boat rides, long walks of different intensities, water sports and sensational fish meals. In order to help the guests in this extraordinary territory, a mobile app has been developed that has the task of directing the eno-curious towards the experience that is adduced more, being able to choose from a wide range of options.

Tastings Amarone della Valpolicella Docg 2017  

2017 showed lovely ripe fruit and good aromatic intensity. In general, I tasted great wines rich in structure, with persistent fruit, well-balanced with firm tannins. A sufficient level of acidity guarantees freshness to almost all wines. This shows the hard work of the producers during an uneasy season.


Colour ranging from ruby core to light garnet rim. Intense flavour  of ripe plum with balsamic notes of mint. A hint of vanilla. Rich in structure, with persistent ripe fruit, well balanced with soft tannins. Fresh long finish. A great wine.


Deep ruby colour. Rich bouquet of black cherry with hints of violet. Round, full body and warm. Good structure with quite delicate tannins and long length. Lovely wine.


Ruby core with narrow light rim. Great nose with ripe plum, spicy notes of licorice and rhubarb. Slight notes of leather. A full-body wine with good freshness. Present delicate tannins and quite a long aftertaste.  I like it.


The colour is medium ruby with a compact rim. Pronounced intensity of ripe red fruit mixed with notes of chocolate and tobacco. Medium body with ripe red fruit and freshness. Moderate coarse tannins. Quite a long finish.  I really appreciated it.


Bright with intense core and paler rim. The wine displays ripe red fruit and floral notes of violet with hearty overtones. Exuberant and full body in the palate, elegant fruit and velvety tannins. Long, fresh finish. A very good wine.


Brillant with a deep ruby core. Pronounced bouquet of blackcherry, dried prune and fig. Overtones of coconut and the scent of tobacco. Good structure with firm, velvety tannins and long length. A wine with a personality.


Brilliant, deep garnet colour with compact rim. Various and intense aromas of ripe plum, blackberry and raisin. Full body with discrete alcohol level and soft tannins. Long finish. A delicious wine.


Medium garnet core, paler on the rim. The nose shows the beautiful flavour of blueberries. Spicy with a hint of anise. The palate is elegant with overtones of black cherry and fig. Dry, medium plus body, silky tannins and a long finish. A great wine.


Garnet red with a paler tinge. It displays an intense flavour of dark cherry and raspberry with light earthy overtones. Juicy and vibrant with a medium-bodied palate, firm tannins with a light smoky hint at the end. I have really appreciated this wine.


Deep ruby red with paler reflections. Pronounced intensity of ripe red fruit mixed with notes of chocolate and tobacco. Smooth and delicious palate with delicate tannins and quite a long aftertaste present.  A great wine.

#winelover #Italy #amarone #amaroneoperaprima #Valpolicella #Valpolicellawines #winetasting #amaronelovers #italianwine #italianwinelovers #winetrade #winetourism #winereviews


Valpolicella Soars in 2021

The Valpolicella Wine Consortium has recently announced the numbers for the first five months of 2021.  The numbers show around 30 million state seals were issued for the Valpolicella, Ripasso, Amarone and Recioto origins, which is 18% over 2020.

Compared to 2019, the increase is 14%.  Amarone, which after a disastrous January 2021 (-24.5 %), accelerated to a sensational 38 % increase by May 31. According to the consortium’s analysis, these are the best figures of the last decade. “A total of 7.4 million bottles were brought to market in this period, two million more than last year. Not only is the quantity excellent, but the performance also gives us hope. According to the latest price list of the Chamber of Commerce of Verona, the open goods have increased by 4.5 percent,” Christian Marchesini, president of the consortium, states. The figures are due to a combination of the restrictive measures of the consortium as well as the high flexibility of many small businesses, which immediately knew how to move on unfamiliar terrain like e-commerce and food retail.

Valpolicella achieved an overall growth of 14 % after a strong pick-up in the month of May (+48 percent). Ripasso closed with an increase of twelve %. Stocks are down for all typologies of Valpolicella, especially Amarone and Recioto. In May 2021, five million bottles less were registered than in May 2020 (-8 percent).

Source:  Valpolicella Wine Consortium

Great Italian Wines Masterclass – Understanding Indigenous Grape Varieties – The “Noble” Nebbiolo and Valpolicella Varieties

I attended an amazing Masterclass last week: “Great Italian Wines – Understanding Indigenous Grape Varieties.”  The seminar was led by the knowledgeable Sandra Colosimo, a member of the Associazione Italiana Sommeliers. Sandra led us to explore and learn about the “Noble” Nebbiolo and Valpolicella varieties, their qualities, traceability, terroir and unique characteristics.

Here are details on the two wines tasted:

2016 “Rocolo” Valpolicella DOC Superiore (Agricola Piccoli Daniella S.S.)

Grape varieties: Corvina 40%, Corvinone 25%, Rondinella 30%, Oseleta, Molinara and Croatina 5%
Alcohol:14.5% vol.

Ruby red hue with hints of purple; elegant yet complex nose with floral notes and berries evolving to eucalyptus, and slight touches of smokiness and balsamic; very well-balanced wine, some flavours of cherry and raspberry with hints of vanilla – long elegant finish

Food pairings: red meat, game dishes and strong hard cheeses

2018 Oddero Langhe Nebbiolo DOC

Grape Varietal: 100% Nebbiolo
Alcohol: 14% vol.

typical Nebbiolo with a ruby-red hue, perfumed bouquet of violets and red fruits, with dusty chalky tannins – lovely long finish.

Food Pairings: Aged cheeses, Meat or mushroom-based pasta and rice dishes

To enhance the tasting experience, the wines were paired with and appetizer plate of Italian specialty foods: Prosciutto di Parma DOP, Grana Padano DOP, Salame Finocchiona Toscano IGP, Piave DOP, Olive Taggiasche, and Olive Baresane, Taralli.

This masterclass series is organized in collaboration with Cavinona, Terroni’s exclusive wine agency.






#Terroni #terroniwine

#italianwine #nebbiolo #valpolicella




#piccoliwines #recioto #valpolicella #wine #italianwine #valpolicellawines #wine #winelovers #torontowinetasting #winetoronto #zoomtasting #cavinona #terroni #vino #winelovers #Italianwinelovers

The 13th Edition of Anteprima Amarone – Verona

IMG_5933 The 13th Edition of Anteprima Amarone was held in Verona on January 30 and 31st when 74 producers revealed their wines from the 2012 harvest to international press, industry insiders and general public.

This preview was promoted by the Consortium of Valpolicella and was held at the beautiful historical Palazzo della Gran Guardia, Verona.

In addition to tasting, the program included a conference on opening day, moderated by journalist Andrea Scanzi who, together with Christian Marchesini, President of the Consorzio Valpolicella, discussed the Consortium. There was also a technical presentation of the vintage curated by Dr. Diego Tommasi of Cra di Conegliano, along with the performance of the denomination on foreign markets was presented by Denis Pantini of Nomisma Observatory.

Christian Marchesini confirms “the role of the brand Ambassador of the territory in the world of the Great Red Veronese, but mainly is the driving force for the local economy and its tourist exploitation.” He goes onto say: “Unique – Amarone is a wine-icon, a seductive wine”, “fruit of the earth, where 97% of the vines were indigenous. The discovery in recent years of the Oseleta variety and the return to Guyot, is raising more the gap between modernity and tradition, between different styles and corporate philosophies”

Denis Pantini also points out that “According to 35% of the producers, the denomination of origin is the main factor of Amarone success abroad, even before the reputation of the corporate brand (I think 21%) and Italian origin (15% ), In fact, nearly 1 out of 2 producers believe this.”

He goes on to say –

“The leading export markets for Amarone include: USA, China, Russia and Canada. These countries, together with the Northern Europe export 60% of Amarone della Valpolicella.”

“Going into detail of the placement and the Amarone market share abroad, Germany (18%), Switzerland (14%) and Canada (13%) constitute the main countries of destination, followed by the United States (10%), Scandinavia (mostly with Denmark and Sweden) and the United Kingdom.”

In light of the importance that these markets hold, a study on the Canadian consumer was conducted. From this survey by the Wine Monitor Nomisma on 1,200 purchasing managers of households, showed a rate of penetration of Italian red wines of 44%, with a 25% share of red Valpolicella with Amarone 19%.

This study has also shown the the demographics of the Amarone Canadian consumer has a household income of more than $75,000 CDN/YR, has a high level of education and has traveled to Italy. An element that confirms the strategic importance of the enhancement of the Valpolicella area.

“It’s been a difficult year for 2012” said Tomasi

He goes on to say: “It’s the first vintage that marked the real climate change, followed by 2013, 2014, 2015 with an unpredictable climate change and a seasonal change characterized by water stress, so these conditions there will always bring more to the September stage – he concluded – to create the true quality. The Amarone 2012 vintage, with softer wines, fruity, gave great results especially for the last stage of maturation.”

In 2015 Amarone has reached 310 million Euros (a 6% increase over the previous year), calculating that a bottle in six was ​​exported to foreign markets, and will pay a close attention to the Canada market.

Amarone 2012 Preview
74 wineries represented, with 78 labels, 32 of which were bottled and 46 from the barrel

Some that stood out:

Accordini Stefano Acinatico Amarone Classico 2012 (B) – very promising

Albino Armani Cuslanus Amarone Classico 2012 (C) – beautiful transparency, acidity and elegance – lots of potential

Bertani Amarone Valpantena 2012 (B) – elegance, some high acidity

Cantina Negrar Domini Veneti Amarone Classico 2012 (B) – elegant, classic

Massimago Amarone 2012 (B) – elegant, long finish

Novaya Amarone Classico 2012 (C) – a classic

Peter Zanoni Zovo Amarone 2012 (B) – very dry, great balance with fruit, acidity and taste

Rubinelli Vajol Amarone Classico 2012 (C) – balanced

Zymè Amarone Classico 2012 (C) – some sweetness, yet elegant


B = bottle, C = barrel sample