“PORN STAR MARTINI” NAMED UK’S FAVOURITE COCKTAIL

Knocking the minty Mojito off its perch, the cheekily titled Porn Star Martini is now the most popular cocktail in the UK, according to recent research by CGA Strategy. Porn Star Martini is now the most ordered cocktail in UK restaurants, bars and pubs.

Viewed as a modern classic, Porn Star Martini is made with vanilla vodka, fresh passion fruit, passion fruit liqueur and lime juice, and is served with a shot of Champagne on the side.

Pernod Ricard revealed that Absolut Vanilla brand is now the number one flavoured vodka in the UK on-trade, a spokesperson states “We have been tracking this fantastic cocktail’s rise in popularity and are delighted it has finally been given the crown it deserves. Consumers are increasingly looking for experiences and the Porn Star Martini delivers this because of the theatre the serve provides”

“We have recently seen just how loved this drink is via our Porn Star Martini Townhouse at London Cocktail week, which welcomed over 900 consumers,” said Adam Boita, head of marketing for Pernod Ricard UK.

The cocktail was created in 2002 by bartender and LAB bar founder Douglas Ankrah at The Townhouse bar in Knightsbridge. Ankrah first christened the cocktail Maverick Martini, in a hat tip to a dodgy club in Cape Town, but changed the name to Porn Star Martini.

“I called it the Porn Star Martini because I thought it was something that a porn star would drink. It’s pure indulgence, sexy, fun and evocative,” Ankrah told The Buyer in a recent interview.

THE COMITÉ CHAMPAGNE’S LONDON TASTING GETS NEW NAME AND NEW VENUE

Françoise Peretti, Director of the UK Champagne Bureau has confirm that the Annual Champagne Tasting has now been rebranded as “The Official #Champagne Experience Day.”  The event is officially planned for March 29 and will be held at the art and design college Central Saint Martins in King’s Cross.

The venue has good natural light with massive space, covering more than 800m2.

As for the content of the newly-rebranded event, Peretti said that the Comité Champagne would be introducing three tutored masterclasses to run alongside the tasting, and would be expanding the themed central tasting table to reflect the major stylistic trends of Champagne.

As well, there will be a free-pour tasting area that will increase to cover three types of Champagne, with vintage and rosé both confirmed, although the third theme is yet to be decided.

Central to the event, like previous Comité Champagne tastings in London, will be over sixty tables for the major brands to showcase their latest releases.

In terms of target audience, Peretti said that the day would be designed to attract buyers from the off- and on-trade, as well as media from trade and consumer press, along with those from both digital and printed publications.

According to Peretti, a particular focus this year will be writers from lifestyle, travel and environmental media following the acceleration in wine tourism and sustainable viticulture in Champagne prompted by the UNESCO World Heritage Site listing for the region, which was achieved in July 2015.

She also announced that the Comité Champagne was planning a “stand alone” event specifically for wine educators, which she said was necessary to meet their particular needs.

Here is an overview of the changes:

  • The Annual Champagne Tasting has been rebranded as The Official #Champagne Experience Day;
  • While it will retain its slot in the month of March, it will be held on 29 March – two weeks later than its usual timing;
  • The Official #Champagne Experience Day will be held at art and design college Central Saint Martins in King’s Cross;
  • The event will keep the individual brand tables, but will introduce three themed central tables reflecting the key styles of Champagne in growth, including vintage and rosé;
  • The revamped tasting will include more content, such as three tutored Champagne masterclasses, with space for up to 40 attendees at each one; and
  • The Comité Champagne is planning a standalone event to address the specific needs of wine educators.

MOËT LAUNCHES ONE-HOUR CHAMPAGNE DELIVERY IN LONDON UK

Unknown-5Moët & Chandon has launched its one-hour delivery service of its “on the rocks” Ice Imperial Champagne in London only – sorry guys and gals!

Londoners can now have a chilled bottle of Moët Ice Impérial or Moët Ice Impérial Rosé delivered to their doorstep within the hour accompanied by two glasses filled with ice.

Intended to “ignite spontaneous celebration this summer”,  you can book the service online choosing the hour and day.

The first rosé Champagne produced with the intention of being served over ice, Moët & Chandon’s Ice Impérial Rosé NV was launched earlier this year to partner with its Ice Impérial Blanc NV, launched in few years ago.

The service costs £80 for a bottle of Moët Ice Impérial and two acrylic white glasses with ice, or £85 for a bottle of Moët Ice Impérial Rosé.

The service is available in select London postcodes (E1, E14, SE1, W1, SW1, WC2, WC1, EC1, EC2, EC3, EC4) from 12pm to 8pm Sunday to Monday, until 1 September.

visit: uk.moet.com

 

 

 

Riedel Launches New Champagne Stemware from the Superleggero and Veritas Collections

4425-28 gefÅllt auf schwarzEarlier this year Maximilian Riedel launched the Sommeliers Superleggero series — he says: “Drawing on 60 years of wine experience and expertise, the new Sommeliers Superleggero Series is designed to carry the charm of a handmade glass with added superior lightness.” The hand blown Superlegerro Champagne stemware retails for £270/pair.

Riedel also launched this year, from the Veritas range, machine blown Champagne stemware that retails for £55/pair.

I met up with Matt Knight, Business Manager of Riedel UK, at The Union des Grands Crus de Bordeaux, at the Royal Opera House, London yesterday and he was very happy to show me the new champagne stemware. Both have the same bowl shape and size, are lead-free and the stems have been lengthened creating a more slimmer and elegant steamware.

My preference is the Superlegerro – the stem was a bit longer giving it a bit more elegant feel.

Dishwasher Safe: Yes
Height: 260mm

Liz Palmer

Global Champagne exports rise 3.4%

Champagne exports across the globe have increased by 3.4% in value while the number of bottles exported fell by four million in 2012, according to the Comité Interprofessionnel du Vin de Champagne (CIVC).
The UK topped the list with Champagne exports increasing by 0.5% in value despite volumes dropped by 6.1% to 32.4 million bottles.

The increase in value was due to heavy spending from wealthy consumers from Russia and China living in London and often visit restaurants, hotels, bars and clubs – these places account for 30% of UK sales.
UK Champagne Bureau, the educational and promotional arm of CIVC, director Françoise Peretti said though the consumption of Champagne has gone down, consumers are paying high for the drinks. “We are seeing a new market emerging, as discerning consumers come and settle in London from developing Champagne markets such as China, India and Russia,” Peretti added. “This is where they choose to come to explore the best of Champagne.”

Liz Palmer