Anteprima della Vernaccia di San Gimignano, discovering a truly unique wine in Tuscany “The White Queen in a Land of Red Kings” – Filippo Magnani

A few weeks ago, experts, wine enthusiasts and the press gathered in the charming town of San Gimignano on February 16th to taste not only the new vintages of Vernaccia di San Gimignano, but also the reserve wines not yet released on the market. 41 wineries and 96 wines were presented to the Italian and international press at the De Grada Museum of Modern and Contemporary Art, in the historical centre of San Gimignano.

The following two weekends the wines were also presented to 200 wine trade and wine enthusiasts at the Rocca di Montestaffoli, home of the Vernaccia Wine Experience. Here we had the extraordinary opportunity to meet the “unique, noble and rebellious” White Queen Vernaccia di San Gimignano! This is the only DOCG white wine to be produced in Tuscany where illustrious reds such as Brunello, Vino Nobile di Montepulciano and Chianti Classico usually take centre stage. United by a great passion for this grape and territory, the Consortium celebrated its 50th anniversary last year. It continues to support those who are the custodians and greatest interpreters of an age-old white wine tradition.

During this year’s event, Master of Wine Gabriele Gorelli conducted a Masterclass called “Timeless Vernaccia” with a vertical tasting of vintages going back as far as 1997, which was a wonderful chance to experience the results achieved with this grape over time and appreciate the longevity of the wines. The President of the Consortium described the latest vintage as a record year due to the continuing drought and high temperatures: “These did not, however, prevent Vernaccia di San Gimignano from reacting masterfully, once again, to the year’s climatic challenges, proving that this ancient, native grape variety has evolved in perfect harmony with its terroir.”

The Ancient Hills

As the cradle of white wine production in Tuscany, San Gimigano’s territory is situated completely on hills with variable exposures and altitudes of between 200 and 400m above sea level. Its ancient soils have high concentrations of fossils, shells, calcareous sediments, and clay. This composition is ideal for producing vigorous and mineral-driven white wines, and the unique combinations of all these factors, even in such a small area, make the wines produced in this denomination extremely fascinating and complex. Vernaccia is an ancient grape that, although grown throughout Italy, thrives particularly well here in San Gimignano which has become its spiritual home.  Vernaccia di San Gimignano was the first Italian wine to be granted DOC status in 1966. It was elevated to DOCG status in 1993, confirming its role as the leading white wine in Tuscany.

San Gigmignano, An Alluring Wine Destination

Almost half of San Gimignano is dedicated to farm production (vineyards, olive groves, fruit orchards and grains). It is a place where man and nature have lived together for centuries in a mutual relationship of respect. Tucked away in the Tuscan countryside, San Gimignano warmly welcomes wine enthusiasts from all over the world. It is located almost halfway between Florence and Siena (about 60 and 45 km) and is easily reachable by car or by bus. Historically the town was a place loved by important nobles and political figures of the past who left a trace of their passage, enriching this unique place with culture and art. It is known as the “Town of Towers” because in the first centuries after 1000 AD it was embellished with seventy towers and numerous palaces, built by the many wealthy families to display their wealth and power. Today 14 towers remain to create an unmistakable silhouette overlooking the surrounding Tuscan hills.

Vino Nobile di Montepulciano Preview 2023 by Filippo Magnani

Tuscany’s “Old Red Wine Zone” becomes a leader in sustainability

The 2023 edition of the highly anticipated Anteprima Vino Nobile di Montepulciano returned to the medieval fortress of Montepulciano on February 15th.. The doors were opened to the public from Saturday the 18th to Monday the 20th. There were over 40 producers present, which is over half of the denomination.

Participants had the opportunity not only to taste both the 2020 vintage and 2019 reserve wines, they also had chance to learn about DOCG’s innovative projects related to sustainability and the ‘Pieve’ project which defines 12 unique zones of production called “Additional Geographic Units.”

As the first DOCG in Italy, Vino Nobile di Montepulciano is also leading the way in sustainability and is now the first Italian denomination to have received the sustainability certification mark under the Equalitas standard. This has been a long journey, that started back in 1985 when the Consortium, with the support of the Municipality of Montepulciano, decided to install a network of meteorology stations to record weather data throughout the entire production area. Expert agronomists made recommendations based on the findings to limit the use of chemical pesticides. Further studies were done in 1992 and 2006 to investigate the soils and biological waste respectively. Then in 2015, the “Vino Nobile di Montepulciano Carbon Footprint” project became a model on a national scale, calculating the CO2 emissions for one bottle of Vino Nobile. The protocol established by Equalitas for certification is extremely rigorous and includes numerous environmental requirements, such as measuring the carbon footprint, the water footprint, and socio-economic compliance with free trade unions and equal opportunities.

The “Pievi” project continues the route towards the excellence of the pure expression of Sangiovese

Launched in 2021, during the pandemic, the Consorzio of Nobile di Montepulciano introduced 12 Additional Geographical Units called “Pievi” that are the result of an in-depth study of history, landscape, and wine production. The name refers to the ancient parish churches used to divide the territory into areas as far back as Roman times. The goal of the Consortium with this project is to reaffirm and codify a current physical reality with its ancient historical roots since Montepulciano is one of the oldest wines documented in the Middle Ages. In fact, one of the most interesting documents testifying to the existence of a Montepulciano wine production and marketing district dates back to a rare sales contract from 17th October 1350, preserved in the Madonna de’ Ricci (crociferi) collection found in the Italian National Archives in Florence. The first Vino Nobile wines with the “Pieve” label from the 12 selected zones will be released next year.

The noble heritage of Montepulciano

A symbol of local culture, the village of Montepulciano is situated on a gently sloping limestone hill that separates Val di Chiana from the Val del Orcia. Due to its rich history, Montepulciano represents a sort of open-air museum in the heart of one of the most popular and explored wine destinations in Tuscany. The old town is filled with Etruscan artifacts, Renaissance buildings, ornate churches decorated by illustrious artists, ancient theatres, and local artisan shops—a perfect place for wine enthusiasts to immerse themselves in Tuscan beauty and history.

 

Orcia DOC – A fascinating wine territory in the heart of Tuscany – Filippo Magnani

“The most beautiful wine in the world” is the appropriate tagline chosen by the Val d’Orcia region to promote its wines. My recent visit showed me that their quality is steadily increasing, surprisingly even in terms of how they define their territorial identity.

It is hard to find a nicer place to visit than the ‘beautiful’ Val d’Orcia, during any season of the year. Even on rainy days, a subtle fog hints romantically at the graceful profile of the rolling hills, sketched by lines of vines or olive trees, each one crowned with its own row of cypresses.

There are multiple treats for everyone: active holiday lovers can choose between the paths once walked by pilgrims on their journey to Rome (the so named “Via Francigena”, which is the Italian version of the Camino de Santiago). There are plenty of friendly hotels, all of them located in charming surroundings. Some of them welcome their guests directly in tiny, middle-aged villages that are cozy, and relaxed.

The mighty profile of Mount Amiata (an extinct volcano) provides opportunities from a hike or a bicycle ride to an alpine landscape, through silent forests of narrow trees, where it is not uncommon to meet deer, wild boar and foxes. In the winter it is possible to ski and take in the stunning views, on a clear day, from the easily reachable peak.

What better way to relax after an active day than in the historic hot springs of Bagno Vignoni or Bagni San Filippo with their freely accessible pools or luxury hotels equipped with all the comforts of a well-organized spa. Alternatively, you can choose to visit the surrounding towns, literally filled with Renaissance treasures: like San Quirico d’Orcia, or the “ideal city” of Pienza, redesigned by the humanist Pope Pius II who was born there. Cinema enthusiasts will also find locations where blockbuster movies like “The Gladiator” or “The English Patient” were filmed. For photography lovers, there are plenty of spots where they can create personal postcards, easily recognizable by the line of cars always parked along the country roads! Not to mention the renowned villages of Montepulciano and Montalcino that are also close by.

As for the gourmet traveler, the region’s local products can satisfy even the most discerning palate. Truffle hunting is an everyday activity, and visitors can have the opportunity to share in the deep love these truffle searchers have for their territory (they are the primary protectors of this natural environment). When the precious underground fruit is found by their trained dogs, whose loving relationships with their owners is touching, the enthusiasm that ensues is infectious. Local restaurants are the first to champion these treasures with homemade recipes based on pasta, game or the local tasty pecorino cheese. Dairy producers in the area can also be visited.

And then, like a jewel in the crown that shines ever more brightly, there is the wine! Orcia DOC is a small denomination in terms of production, but its territory is vastly spread out, maybe even too much so, encompassing the administrative boundaries of twelve municipalities. Consequently, there are significant differences in elevation, soil composition, exposure, and everything that influences the organoleptic features of its products. So far, total production counts less than one million bottles, divided between many relatively small family-run estates, with a few exceptions of outside investors who are nonetheless deeply involved in the promotion of the denomination, by joining its council, etc. There is still room for relevant growth, maybe even by an order of magnitude.

Their approach highlights the primary role of the Sangiovese grape, with a dedicated category. Some producers (but not many) have experimented with the native variety Foglia Tonda, as a potential flagship grape of the area, but so far, they have only arisen curiosity more than real interest. The Orcia Sangiovese Reserva ambitiously requires two years of barrel aging, and we can happily admit that in our tastings we found more than one label where the oak influence is harmoniously integrated, a feature that in late years has improved significantly.

However, it is much harder to define what to expect from an Orcia wine, or better yet what it is or should be in terms of flavours, aging potential, etc. Terroir features and vineyard location are too fragmented to be able to answer such a question.

But there is one element that helps shed some light – There is a friendly atmosphere and genuine enthusiasm. Territory interpretations might be different, especially because there can be large discrepancies in resources for both work in the vineyards and in the cellars. The importance of the human factor in the alchemy of terroir expression should not be overlooked. Wines display superior finesse and focus when they harness the most meaningful features of soil and climate, with the common goal of matching body and ripeness to the tension of Sangiovese’s acidity. This results in an impressive balance that makes each sip simultaneously carefree and captivating. Without the necessary human dedication and deep awareness that the denomination has the potential to develop in this way, such an achievement would not have been possible. The most recent accolades from wine critics, Italian guides and other wine professionals prove that this effort, which has grown naturally (also through discussions between the producers, group tastings, etc.), has been properly acknowledged.

So human commitment is probably the real strength of the Orcia DOC. Producers work passionately to improve their wines and are eager to show their efforts to wine lovers (every estate, big or small is tendentially well-organized to welcome visitors). So far tours to the wineries are limited. But I think that in the future they will become even more attractive, and more widely chosen.

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The 2022 Golden Vines® Awards will be held October 15-17 in Florence

The 2022 Golden Vines® – a definitive fine wine experience for 275+ guests will be held in Florence, Italy, for three days October 15-17 2022.

There were 450 wine professionals from 55 countries who voted for last year’s winners. This year’s event in Florence will have over 275 guests over a period of four days, and will feature wines & spirits from Dom Pérignon, Krug, Trimbach, Château Cheval Blanc, Solaia, Emidio Pepe, Taylor’s Port, Château d’Yquem, Hennessy Cognac and The Macallan.

The Oscar’s style awards ceremony & dinner to celebrate the world’s best fine wine producers & industry legends will be held at Salone dei Cinquecento, Palazzo Vecchio.

The three-day event will also feature:

  • 3 Michelin Star fine dining experience prepared by Chef Massimo Bottura and Osteria Francescana team
  • 500+ bottles of fine wine & rare spirits from Dom Pérignon P1 & P2, Trimbach Clos Sainte Hune,Château Cheval Blanc Château d’Yquem & The Macallan
  • Marc Almert @marc_almert, The 2019 ASI Best Sommelier of the World as well as The 2020 Michelin Sommelier of the Year, as The Golden Vines® Head Sommelier
  • The Golden Vines® Fine Wine, Rare Spirit & Experience Global Online Charity Auction with 100+ Auction Lots
  • The Zachys Fine WineGolden Vines® Live Auction

The target for The 2022 Golden Vines® is to raise over £1.2 million for the Gérard Basset Foundation – to fund education, learning & career opportunities for young wine professionals with a focus on global diversity, equity & inclusion-related wine, spirits & hospitality industry education programs.

PLUS:  A Gala Dinner celebrating The Golden Vines® Scholars, featuring:

  • Davide Oldani, 2 Michelin star chef of D’O, and Matteo Lorenzini, 1 Michelin star chef of Osteria di Passignano
  • Entertainment by Alessandro Ristori & The Portofinos
  • Masterclasses with Hennessy, Dom Pérignon, Domaine Arnoux-Lachaux, István Szepsy, & 4 leading Brunello di Montalcino vineyards

As well as other Private Tours, Tastings & Lunches, featuring over 500 bottles of wine from Marchesi Antinori, Emidio Pepe, KRUG ChampagneRuinart, and Richard Hennessy.

The 2022 Golden Vines®  are sponsored by:

Marchesi Antinori

Artémis Domaines

Castiglion del Bosco Winery

Dom Pérignon

Casa Ferreirinha

Gucci

Hennessy

The Macallan

Octavian

RIEDEL – THE WINE GLASS COMPANY

Robb Report

Gruppo Sanpellegrino

SGC Wine Estates

Taylor’s Port

VistaJet

Zachys Fine Wine

 

Registration and additional information about the 2022 Golden Vines® Awards can be found here: https://lnkd.in/e6Gf5hRg

 

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Chianti Classico, A Wine Tourism Destination Par Excellence – Filippo Magnani

An indissoluble partnership between wine production and tourism.

Tuscany is one of the most popular destinations for wine enthusiasts and a few other places stimulate a traveler’s thoughts and imagination as much as the Chianti Classico region.

This stunning wine region is a succession of gentle hills, dotted with vineyards rolling away into the horizon between Florence and Siena. An unspoiled landscape, where the presence of human activity plays an integral role in the extraordinary harmony of nature and skill. The fruits of this region have made it quite treasured along with the passion of great governors, noble administrators, artists, poets, men of science and agricultural talents. The history of these people can be read in the neat rows of vines and cypresses, the olive groves, the charming villages and in the stones of the castles, enabling us to remember and share the history and beauty of “Chianti Classico”. To really discover this place, you will need a guide – and the wine is undoubtedly an ideal and important witness to the fascinating history of the development of Chianti Classico.

Wine Escape – Chianti Classico

Along with the other leading wine production areas in Tuscany today, Chianti Classico is an extraordinary gateway to a deep and intimate knowledge of the roots of our culture and lifestyle. The area’s history has always been inextricably linked to wine production. Nature and people have grown together in an indissoluble relationship of respect and reward, bringing the Chianti Classico territory to life. If you wish to be immersed in the aromas and flavours of great food and wine tradition you will find Chianti Classico an ideal destination: It is a leading national tourist and wine tourism destination, chosen by visitors from all over the world for the wide variety of experiences linked to fine food and wine, with wine taking the leading role. A destination that represents an ecosystem of services focused on wine, some tangible, and others less so, but all of them engaging. Today’s “wine tourists” decide to visit an area not only for its great, historic wines, but also to make memories, experience the flavours of a local osteria, the aromas of the cellars and the smiles of grandmothers on their doorsteps. Journeys that are more immersive, making intimate and personal contact with traditions, culture, and people. In this respect, the concept of terroir expands to “winescape” in order to better express its connection to the region. This is why it is important to analyze and understand the factors that make Chianti Classico a wine tourism destination.

Chianti Classico – a kaleidoscope of organized and structured wine tourism opportunities.

Along the beautiful, winding roads of Chianti Classico, the winery doors are always open for visits and tastings. This is an area with a high density of wineries, a true oenological paradise, full of castles, ancient abbeys, where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars, and architectural masterpieces. A setting in which hospitality and associated experiences take on various forms, with all kinds of proposals and wine tourism activities. The producers understand the importance of hospitality: it has great economic value in terms of diversifying income, as well as being an effective means of communicating values and enhancing distribution of their wines. From curious wine enthusiasts to collectors, guests want to visit the famous winemaking names of Chianti and discover hidden gems of the highest quality. From groups belonging to private wine clubs and sommelier associations to restaurateurs, wine tourism in the Chianti Classico region embraces an increasingly varied public.

The reputation – wine tourists are extremely interested in visiting the locations of great and famous Chianti Classico wines.

The wine with the Black Rooster emblem is among the most widely marketed and recognized labels in the world. In over 130 countries, there is not a restaurant, wine shop or wine bar that does not offer the wines of this designation. Over the last 20 years, Chianti Classico has become one of the leading socio-economic systems in Tuscany, both in terms of the volume of wine produced, and its quality. Vintage, Riserva and Gran Selezione are the categories in a specific hierarchical scale, in terms of price and value. These wines express an indissoluble link between a par excellence product and the territory of origin. The designation is home to an incredible variety of unique microclimates that are particularly suitable for growing vines. In recent years the consortium and local producers have carried out important research aiming to outline the mosaic of Chianti Classico for consumers in the best possible way. The most recent addition are the UGAs (Additional Geographical Units). Eleven production areas that will be able to show the specific provenance of their wines on the label. It should be emphasized that the global success of wine and its positioning on the markets constantly influences the choice of many tourists traveling to discover the best-known wine-producing areas, who choose the Chianti Classico territory as their preferred destination.

A wine tourism region that goes beyond wine.

Anyone seeking to truly immerse themselves in wine tourism in the Chianti area can choose from a variety of accommodation options and, naturally, from a growing number of complementary tourist services well equipped and organized for such trips. Among various forms and categories, Chianti Classico is the preferred place to ‘sleep between the rows’, in fact, more and more wineries are deciding to open their estates, renovating existing buildings or constructing new ones, to become true wine resorts in various categories, providing every possible comfort and offering visitors an exclusive and unforgettable experience. The growing presence of this new concept of accommodation reflects the tendency of this wine-producing area to adapt in order to accommodate tourists who want to spend more time in the hills and vineyards. Wine resorts are top-quality locations: different types of structures, closely linked to the wineries, which interpret the most typical aspects of the winery in their own way. A place to lose yourself and relax with outdoor activities or in the spas and wellness centres. The roads branching out from the wineries can also be explored by bicycle, offering another opportunity to enter the magic of the vineyards, places to visit in every season, combining wellness and exploration of the area. And for those who love the outdoors, there are trekking routes of varying levels of difficulty. Lastly, all routes lead to the table, since food is the twin brother of wine. For the gourmand traveler, the timeless charm of Chianti Classico can be experienced through the area’s great culinary tradition, with a richly varied constellation of appetizing opportunities. From San Casciano to Greve, from Panzano to Castellina, from Radda and Gaiole to Castelnuovo Berardenga, a succession of family-run hostelries alternates with the great award-winning restaurants: a true food and wine territory, rich in opportunities to learn more about cuisine by participating in cooking courses organized in the area’s most exclusive and hidden locations. It should be stressed that the Chianti Classico wine tourism area is not limited to wine-related activities and the destination is enriched with many complementary experiences: visiting historic buildings and museums or devoting sunny days to excursions through nature and villages, to discover local craft products. In a context of increasing tourism development linked to an excellent territory, open to change, another important aspect is the added value of technology. A global and interconnected world opens up an incredible opportunity to intensify and spread word of the area’s appeal. Communication tools and channels are extremely important for the increasingly varied target visitors. Chianti Classico wineries have grasped the significance of this progress and invested in new ways of promoting and marketing the “wine tourism product”. So, alongside traditional methods, such as working with agencies and tour operators, real wine tourism marketplaces have been created among producers: online platforms that sell, describe, and create attractive winery experiences and wine trips for the consumer. Another good example of how the Consortium has opened-up to digital implementation is the Chianti Classico Card, intended as a user-friendly pass-partout to access hundreds of memorable activities.

The aesthetics of the landscape and layering of traditions – a cultural identity of Chianti Classico.

The appearance of Chianti Classico is the result of centuries of history. The beauty of the area’s vineyards and its considerable natural resources have been known since the dawn of time. This landscape has always coexisted with its people. A place loved by the Etruscans, then by the Romans, and a battlefield of bitter disputes in the Middle Ages, the territory preserves evidence of the passage of many cultures. The earliest documentation of the existence of a wine-producing district and territorial administration dates back to the 13th century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the official symbol of Chianti Classico wine in 2005. The notion of the area’s inestimable value has been reinforced in recent years through the proposal of Chianti Classico as a UNESCO World Heritage Site, thanks to the institutional activity of the Foundation for the Protection of the Territory of Chianti Classico Onlus, of which the Consortium is a founding member. At the same time, the same bodies, along with local administrations, have achieved another goal: the establishment of the “Distretto Rurale del Chianti”, aiming to preserve the cultural and aesthetic component of the landscape, to promote economic, social and tourist integration. These concepts acquired greater value with the onset of the pandemic. Undeniably, already fashionable themes such as environmental sustainability were foregrounded in discussions during the lockdown, so operators are paying close attention also in the sectors of wine production and wine tourism.

Symbols that represent the fine quality products of the area.

Between the Elsa and Pesa rivers, the Chianti Classico area is a destination with a very precise identity, essential but richly significant. It’s impossible to mention Chianti Classico without immediately encountering the famous Black Rooster, which symbolizes the spirit of the territory. Strong and elegant, lively, and proud, its crowing marks a new day. Once the symbol used by the “Antica Lega del Chianti” it was taken up in 1924 by the Consortium, because it clearly represents the very soul of this area: beauty and splendor combined with dedication to hard work. Alongside the Black Rooster are other identifying elements that appeal to the imagination of visitors: long roads flanked by rows of cypress trees, powerful-looking castles crowning hills strewn with vineyards, abbeys hidden among the olive groves and, finally, Medieval villages separated by the exquisite and gentle Chianti hills. The narrative of this land, a paradise of grapes and olive trees, is enriched by numerous citations in film, publishing, and painting. When desire and imagination are translated into a journey, visitors are catapulted into a riot of taste and beauty – the beauty found in the quality of excellent products and the charm of the landscape, thanks to the constant presence and influence of people in this area.

Traditions, locations, and events to promote wine tourism.
Wine tours in Chianti Classico are not limited to visits and tastings but consist of a fully rounded experience open to everyone. Every year, in autumn, the famous “Eroica” race takes place: a cycling competition with vintage bikes that brings professionals and enthusiasts together from all over the world. This is a unique opportunity for participants to get to know and admire the many locations along the route. The sport has authentic, popular roots which also echo the values of agriculture, such as the appeal of hard work and the great flavour of enterprise. The competition crosses a number of meeting points within the Chianti Classico territory. Vineyards and wine thus opening a window onto the local culture in general.

Other activities in Chianti Classico include art and music, learning about local traditions, environmental sustainability and above all food culture. There is a place that encompasses all of these – the “Casa del Chianti Classico” inside the convent of Santa Maria al Prato in Radda in Chianti. This true cultural and educational centre is another splendid example of promotion of the geographical area. The “house” offers visitors an informative and in-depth tour of wine and oil production in Chianti Classico, and much more. The space is used for training meetings and events. If booked in advance, it can also offer cooking classes with leading figures from the Tuscan culinary scene.

In the towns of the Black Rooster area, numerous local festivals take place throughout the year. One of these is Expo Chianti Classico, which has been uniting producers and wine lovers in Greve in Chianti since the 1970s: an unmissable opportunity to explore all aspects of wine and get up close and personal with the winegrowers and their wines.

This is also the case for the Chianti Classico Collection, the cornerstone of wine and oil promotion. The event takes place in Florence, usually in February, and is the flagship event of the area. The so-called Chianti Classico Previews organized by the Consortium give journalists, trade operators and even wine-lovers the opportunity to try the new vintages being launched on the market, directly from the hands of the producers.

Locals – everyone who meets you before, during and after your trip to Chianti Classico.
In a memorable journey the people we meet play a fundamental role. People are the key element of a travel experience in wine tourism destinations such as Chianti Classico. The unfolding of an itinerary, a path towards a better awareness of the place being explored, inevitably passes through the eyes, words, and testimonies of those who welcome or simply spend time with the tourist. Tourists demand has become increasingly variable today. This means the proposals must also be increasingly varied in to order to satisfy the visitors’ every desire and expectation. A great natural and productive heritage is no longer enough: the territory must be described and above all experienced in a real and professional way. We must seek contact with the community, through visits to small towns (villages above all) and the chance to experience a direct, unmediated relationship with the inhabitants and their lifestyle. All those playing a part in the tourism and hospitality sector must, in a subjective and personal way, respect and assimilate the vision of a growing and developing a territory, united in its values and objectives, and pass it on to others. With fierce international competitors there is no longer any room for mediocrity and improvisation, and the same applies to the production and promotion of wine. From this perspective, it is essential to offer quality training and, above all, work as a “system” to be able to grow more organically (including at an international level) and adopt an all-around approach to defining and implementing rules for the entire sector. In this regard, the Chianti Classico Wine Consortium is working hard, playing a leading role in raising awareness of the great interest being shown in this area. The objective is to always provide excellent quality offers and focus on hospitality services that can communicate the experience of the Black Rooster area to visitors.

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