With Wimbledon fast approaching Champagne Lanson has released special promotional items.
Champagne Lanson has been a longtime sponsor for Wimbledon and special for 2017 Champagne Lanson is promoting its 75cl Black and Rosé Labels with special sleeves imitating the iconic Wimbledon courts, with white lines and labels.
Champagne Lanson travel retail director Olivier de La Giraudiere said: “We have been a key partner of The Championships, Wimbledon since 1977. It is an event that we are very proud to be a part of. This is one of the highlights of our year in terms of sales, so it is a very important time for us as it helps boost sales of our wines throughout the vital summer months.”
“The new pouch designs look great and encourage collectability year-on-year, which delights our loyal customers as-well-as helps to attract new customers wanting to try Champagne Lanson for the first time. We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”
The promotional sleeves will be promoted in Dubai during June and at London City, Luton, Brussels and Frankfurt Airports in July. The White label bottle will also be on show at Frankfurt.
Local sources have claimed that international tennis star Novak Djokovic purchased some land months ago that was negotiated by his uncle, Goran Djokovic.
Djokovic’s land is located near the village of Šumadija in the heart of Servia’s prime wine region, Šumadija, and according to Vladimir Stojić, director of Media Sector, who represent the Šumadija Winemakers Association, the land will require a period of regeneration as it was listed as a vineyard over 50 years ago, but is currently an abandoned woodland.
“It is now being prepared for the grapevines, with planting taking place likely next spring,”Stojić said. “It is not sure when the winery will be built, but it could be in 2017 or 2018.”
Though no official price tag has been disclosed, it is said that just one hectare of land in the Oplenac region can run anywhere between €4,500 and €8,000 (£3,700 to £6,600).
Source: Drinks Business
Champagne Lanson is celebrating 25 years as the official Champagne of Wimbledon tennis and is hoping for an exceptional year with up to 20,000 bottles expected to be drunk in the next two weeks.
Paul Beavis, managing director of Lanson UK said: ‘If the sun shines we are quite definitely looking at a bumper year.’
Lanson is introducing a strawberry Champagne cocktail, called Lanson Fraise, at the event and a range of cooling jackets styled as tennis shirts.
‘We are thrilled to be celebrating 25 years with Wimbledon and it is a very exciting time for us,’ said Beavis.
Lanson has enjoyed strong 2012 sales in UK due to Wimbledon and the Queen’s Jubilee.
On Friday the Champagne House of Moët & Chandon announced that it is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.
In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, which is certain to generate lots of buzz when revealed in March 2013.
The partnership is expected to last for at four years and that Federer will be “a long-term friend of the house.”
“Federer personifies the glamour of achievement, great generosity, and tremendous style values that have been key to our house throughout its long history,” said Stephane Baschiera, president and chief executive of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Federer with Moët & Chandon’s hallmark hospitality.”
Federer said: “It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the Champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”