Stellenbosch Wine Routes will hold its inaugural “Sommelier Bootcamp” this September, in a bid to educate wine professionals about the region’s terroir. There will be an intensive five-day course aimed at sommeliers, hospitality professionals and wine media across South Africa with the aim is to immerse participants in the stories of the region and enlist them to help spread the word about its micro terroirs. There will also be tutored technical tastings, and site visits with producers and experts. Bootcamp attendees will complete a practical exam at the end of the course to earn their Stellenbosch Ambassador’s pin.
“It’s our job to tell people the story and create a value proposition for someone or for something [like Stellenbosch wine],” said Spencer Fondaumiere, chair of the South African Sommeliers Association. “Marketing terroir will increase price points and value.”
“There are so many wine brands,” said Thomas Webb of Stellenbosch wine producer Thelema. “We need to do everything we can to promote our wines. And our terroir is the most obvious one. It’s important to look at the wards of Stellenbosch and promote them. The more we look at the smaller level, the more we push up the whole region and country. Now is definitely the time for specialisation.”
“Quite frankly that information isn’t out there,” said Fondaumiere. “There’s no one beating the drum for the different wards in Stellenbosch and saying this is what we’re good at and this is what to expect. If you’re trying to gain information, there’s not much, other than lived experiences which may or may not be correct.”
The bootcamp aims to create a single, relatable story on the region’s typicity. “Stellenbosch is a recognised quality brand in key markets, but it is much more exciting to learn about the region in an immersive experience,” said Elmarie Rabe of Stellenbosch Wine Routes.
Here is the website to apply somm.wineroute.co.za; the deadline is September 2nd, 2022 and a second bootcamp is planned for November.
#southafrica #stellenbosch #wine #capetown #winetasting #winelands #vineyard #capewinelands #wineinfluencer #winelover #winenews #sommelier #winelife #sommlife#wineeducation #somm #Stellenboschwineroutes #winemedia #winesofsouthafrica