Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.

LUCK OF THE IRISH! JAMESONS LAUNCHES A MONTH-LONG ST PATRICK’S DAY CELEBRATION

Jameson Irish Whiskey is launching St Patrick’s Day celebrations that will run for the full month of March, which includes a series of party-at-home kits, competitions and live-streamed music events.

The celebrations start on March 3rd with a revival of Jameson’s partnership with online music broadcasting platform Boiler Room, with streaming sets each Wednesday in the run up to St Patrick’s Day. The two performances, which can be streamed live via the Jameson Connects platform, feature local bands including Dublin Rap and Indie. This will culminate in an immersive gig on St Patrick’s Day [17 March], with a Grammy nominated Toronto-based singer-songwriter Jessie Reyez performing some of her critically acclaimed tracks including Coffin, Shutter Island and Figures. Other performers include Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T.

The aim is to showcase emerging talent and creatives from across the world to celebrate hometowns and communities. The live gig will be accessible only through Jameson’s online partners, or via its Jameson Connects platform, available across four time zones. Fans can sign up for free tickets and check performance times on the Jameson Connects website. https://www.jamesonwhiskey.com/en-EN/join-in/jameson-connects

Jameson is also teaming up with Brooklyn-based internet football club, Nowhere FC to create a collection of three limited edition football shirts, and accessories. Fans can join the team, when the collection launches March 10th via Jameson.com and NwFC’s website.

The brand is also offering fans the chance to win a “once in a lifetime St Patrick’s Day experience” for 2022.

Brendan Buckley, international marketing Director at Irish Distillers said St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness. “Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

#JamesonIrishWhiskey #IrishWhiskey #IrishWhiskeylover #stpatricksday #irish #ireland #stpattysday #green #luckoftheirish #shamrock #stpaddysday #kissmeimirish #stpatrick #saintpatricksday

17 ASSOCIATIONS DEMAND END TO WINE AND SPIRITS TARIFFS

17 associations representing both the US and European wine and spirit trades have submitted comments opposing proposals for further US tariffs on wine, beer and spirits. industry bodies have submitted comments to the United States Trade Representative (USTR) after news of another tariff review last month.

In addition to existing tariffs on still wine, Scotch whisky and liqueurs, the US said it was considering further levies of up to 100% on beer, gin and vodka made in France, Germany, Spain, and the UK.

The dispute relates to EU subsidies given to aviation company Airbus over US-based rival Boeing.

In their comments, the groups cited the latest data which revealed that US imports of Scotch whisky were down by almost 33% between October 2019 and May 2020, while imports of wine fell by 44% and liqueurs and cordials by 23% during the same period.

Analysis conducted by the Distilled Spirits Council of the United States (DISCUS), one of the groups to submit comments, warned that US tariffs on UK and EU wine, distilled spirits and beer could lead to as many as 95,900 job losses, depending on the extent of the tariffs.

In a joint statement, the group said: “Our 17 US, EU and UK associations are united in strong opposition to tariffs on beverage alcohol products. We are speaking with one voice in calling for the US administration and the European Commission to remove the current tariffs on spirits and wine from the EU and UK, and American whiskeys, and to forgo imposing any additional tariffs on beverage alcohol products. We hope Friday’s announcement by Airbus and the legislation passed in Washington State in March regarding civil aviation subsidies are significant steps toward the elimination of tariffs.

“Beverage alcohol sectors on both sides of the Atlantic have suffered enough. These tariffs are exacerbating the incredible burden hospitality businesses are experiencing with the widespread closures of bars and restaurants due to Covid-19. The US and EU need to seek measures to bolster hospitality jobs, not saddle businesses with unnecessary tariffs,” they added.

In October 2019, the US has imposed tariffs on US$7.5 billion worth of EU goods – including wine, spirits and liqueurs – as result of this dispute. The country first imposed 25% tariffs on drinks including Scotch whisky and wine (not over 14% ABV) made in France, Germany, Spain and the UK. The EU has stated that it may impose retaliatory tariffs on US rum, vodka, brandy and wine.

In a separate dispute in June 2018, the EU imposed a 25% tariff on all US whiskey imports. It is scheduled to increase these tariffs to 50% in spring 2021.

In addition to DISCUS, the 16 other associations include: SpiritsEurope, the Scotch Whisky Association, American Beverage Licensees, the National Retail Federation, the American Craft Spirits Association, the American Distilled Spirits Alliance, the National Council of Chain Restaurants, Kentucky Distillers’ Association, the National Association of Beverage Importers, the National Restaurant Association, the US Wine & Trade Alliance, WineAmerica, the Wine Institute, the Wine and Spirits Shippers Association, Wines & Spirits Wholesalers of America, and the National Association of Wine Retailers.

Source:  Drinks Business

Women in Wine Talks is thrilled to have Janet Dorozynski, Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada speak July 7th 1:00 pm

 

Women in Wine Talks is thrilled to have Janet Dorozynski, Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada, the only national government job of its kind in the world speak July 7th at 1:00 pm.

https://www.eventbrite.com/e/women-in-wine-talks-qa-with-janet-dorozynski-of-global-affairs-canada-tickets-111308560902

About this Event

A wonderful and interactive (Zoom Talk) opportunity to hear from Dr. Dorozynski and learn about Global Affairs Canada export initiatives to promote the sale of Canadian wines and spirits around the world.

About Janet Dorozynski, PhD, DipWSET

Janet Dorozynski has had a multi-faceted career working in and with the international and Canadian wine industry for two decades. While living in Brussels and completing her PhD from Concordia University in Montreal, Janet became captivated by all things wine (and beer, spirits, cider, food…) and in 2000, packed in the books and papers to work for Wines of South Africa at their headquarters in Stellenbosch.

Since returning to Canada, she has worked in international business development, marketing, media, government and public relations and as an educator at Niagara and Algonquin Colleges. Janet currently divides her time between her day job as Trade Commissioner for Canadian wine, beer and spirits at Global Affairs Canada, the only national government job of its kind in the world. She works with the Canadian industry on global export initiatives and manages a programme that assists Canadian embassies around the world to purchase and serve Canadian wine, beer and spirits.

Janet is regularly invited to present and moderate at academic and trade conferences, events and masterclasses as a result of her extensive industry knowledge and tasting widely from all regions of Canada. She holds the WSET Diploma, is a WSET certified educator and a Professional Affiliate of Brock University’s Cool Climate Oenology and Viticulture Institute (CCOVI).

On her own time, Janet has been reviewing, writing, traveling to wine regions and judging at competitions in North and South America, Europe and Asia for over twenty years. She is currently a writer and judge at Wine Align, the wine columnist for Luxe Magazine Ottawa, and has written and consulted for The World Atlas of Wine, Gismondi on Wine, Vines Magazine and WineTelevision.com, one of Canada’s earliest online publications and TV series.

https://www.eventbrite.com/e/women-in-wine-talks-qa-with-janet-dorozynski-of-global-affairs-canada-tickets-111308560902

Limited Space.

Yoshino Spirits Co. launches the first whisky aged in Japanese cherry tree wood

Yoshino Spirits Co. has launched the “World’s First Sakura & Yoshino Sugi Cask Finish Whisky Brand” under Kamiki Whisky portfolio. “Kamiki Sakura Cask Finish” is a Japanese whisky finished in sakura wood, which is commonly known as Japanese cherry tree wood.

The whisky, which will be launched first in the UK, then globally.

Yoshino Spirits Co. Yoshino is a private company based in Osaka, exporting finest Japanese whisky, wine and spirits to the world.

For more information details visit: www.yoshinospirits.com