Demand for sparkling wine in Canada has grown 50% in the last 5 years

The demand for sparkling wine in Canada has jumped more than half in the last five years and is expected to expand by another third in the next five. Prosecco has been riding this wave and is outperforming the market, having gone from accounting for nearly one in five sparkling wine bottles consumed in 2016, to around one in three last year, according to IWSR data.

Findings from Wine Intelligence show that much of this demand has been driven by a 21% rise in the number of sparkling wine drinkers over the past three years, as well as the growing popularity of the category among Millennials. Almost a million new drinkers have entered the sparkling wine segment since 2019 and those in the Millennial 25-39 age band now account for 42% of sparkling wine drinkers, up from 37% in the same period.

As in other markets, the perception of sparkling wine in Canada is shifting from a drink enjoyed in formal settings, to one that is increasingly suited to more relaxed environments. The number of occasions appropriate to its consumption has increased significantly and so has the frequency of its intake among Canadians. Wine Intelligence data shows that the number of Canadian sparkling wine drinkers enjoying sparkling wine once a week has risen from 16% in 2019 to 25% in 2022.

These conditions have proved to be very fertile ground for Prosecco brands, because Wine Intelligence findings show that Prosecco, along with sparkling rosé, has the highest consumption incidences, and is associated with informal social situations as well as still being seen as suitable for celebrations. 46% of sparkling wine drinkers view Prosecco as a ‘good drink for celebrations and a similar number considered it ‘perfect for a party’.

Competitive pricing has played an important role in democratizing sparkling wine in Canada, and although Prosecco was outscored by domestically produced, US and ‘sparkling wines from other countries, more than a third of sparkling wine drinkers believe that Prosecco represents good value to drinkers.

In the two most important cues cited for influencing purchasing behavior in the off-trade – brand awareness and recommendations from friends or family – Prosecco also grades highly. ‘A brand I am aware of’ is the number one factor behind the purchase of a Prosecco product and ‘recommendations’ is the number two.

The Millennial drinkers helping to push up sales of sparkling wine are also likely to be fashion-conscious and Prosecco is very much in vogue among Canadian drinkers. No other sparkling wine type is perceived to be more ‘fashionable’ than Prosecco.

As an increasing number of consumers choose to drink sparkling wine more regularly, the prospects of the category look bright. The main threat to the category comes not from other alternative alcoholic drinks but from the current economic outlook. Rising inflation and a global financial downturn is likely to have repercussions for consumer spending on sparkling wine.

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Mumm Releases Tasmanian Sparkling Wine

Maison Mumm has joined with Pernod Ricard Winemakers Group White and Sparkling Winemaker Trina Smith to create a Tasmanian sparkling wine.

The newest sparkling wine in the Mumm Terroir range, Mumm Tasmania Brut Prestige, joins the Mumm Marlborough Brut Prestige and Mumm Marlborough Vintage Rosé from New Zealand that launched in 2020 to great accolades.

Tasmanian sparkling wine sales in the domestic off-trade have grown at an astronomic rate over the past two years, from $46million in July 2020 to $74million in July 2022.

Smith worked closely with G.H. Mumm Chef de Caves, Laurent Fresnet, to perfect Mumm Tasmania, with Fresnet travelling to Australia to see the 2022 vintage wines and the quality of the vineyards in northern Tasmania.

Fresnet said: “Maison Mumm has been celebrating pinot noir from the terroir of Champagne since 1827. Partnering with Trina opened up knowledge of the terroir and producers to source the best grapes. With Mumm Tasmania, we are revealing a new expression of pinot noir, with the same quest for the utmost quality, and in line with Maison Mumm’s style.”

Smith said: “I was thrilled to introduce Tasmania as the region to source grapes for our Terroir series and couldn’t wait to collaborate with Laurent Fresnet. There’s no better Australian region for sparkling wine, and I look forward to sharing this new release with sparkling wine appreciators around the nation.”

Mumm Tasmania Brut Prestige is produced using méthode traditionnelle, the same process used by Maison Mumm. A complex, long and demanding practice that allows the wines to fully develop a wealth of flavours.

Mumm Tasmania emphasises this sophisticated style with complex aromas of warm spices and red berries balanced by delicate acidity, resulting in a refined wine with powerful length.

Mumm Tasmania Brut Prestige is available from late October for RRP $40, joining Mumm Marlborough Brut Prestige RRP $40 and Mumm Marlborough Vintage Rosé RRP $45.

 

#mummsparklingwine #sparklingwine #winesoftasmania #MaisonMumm #MummTasmania #sparklingwinelovers #winenews #wine #winelovers

I’m so happy I just received 2 bottles of “Platinum Jubilee Sparkling Wine” from my Son and Family in London!

Queen Elizabeth as Britain’s longest-reigning monarch will officially be reaching the 70th anniversary of her ascension to the throne on February 6, 1952. Her Platinum Jubilee will officially be celebrated in June of this year, and Britain plans a four-day fête to mark the occasion on what will be the 69th anniversary of her coronation.

Queen Elizabeth has released “Buckingham Palace English Sparkling Wine” to celebrate her Platinum Jubilee.  The Sparkling wine is available in Royal Collection Trust shops around the U.K. and online for £39.  Monies raised will benefit the Royal Collection Trust (RCT), a charitable department of the Royal Household that is “responsible for the care of the Royal Collection and manages the public opening of the official residences of The Queen.”

The label features a design based on the embroidery of Queen Elizabeth’s Robe of Estate worn during her coronation, and the “EIIR cypher is surrounded by golden olive leaves and ears of wheat to symbolize peace and plenty.” The wine is a blend of Chardonnay, Pinot Noir, and Pinot Meunier grapes grown in Kent and West Sussex.  Tasting notes: “has enticing aromas of rich and honeyed citrus fruit, white peach and hints of sweet spice.” Apparently, it pairs well with British seafood, fish and chips, and, of course, mature English cheddar.

#englishsparklingwine #sparklingwine #wine #winelovers #englishwine #royalfamily #fizz #england #London #britishmonarchy #queenelizabeth #queen #buckinghampalace #PlatinumJubilee PlatinumJubilee2022 #royalcollectiontrust

Queen Elizabeth ll launches her own sparkling wine to celebrate her “Platinum Jubilee”

A few weeks ago, Queen Elizabeth II achieved a new milestone as Britain’s longest-reigning monarch, officially reaching the 70th anniversary of her ascension to the throne on February 6, 1952. The Queen’s Platinum Jubilee won’t officially be celebrated until June of this year, as the England plans a four-day fête to mark the occasion. Anyone one who wish to toast the Queen will have the chance to do so with Her Majesty’s very own sparkling wine.

Available now, Buckingham Palace English Sparkling Wine comes from (and will benefit) the Royal Collection Trust, a charitable department of the Royal Household that is “responsible for the care of the Royal Collection and manages the public opening of the official residences of The Queen.” According to the RCT, the label features a design based on the embroidery of Queen Elizabeth’s Robe of Estate worn during her coronation, and the “EIIR cypher is surrounded by golden olive leaves and ears of wheat to symbolize peace and plenty.”

The tipple is a blend of 50% Chardonnay, 40% Pinot Noir and 10% Pinot Meunier and is priced at £39. The grapes come from vineyards in Kent and West Sussex and is produced using the traditional method to create a golden sparkling wine with rich, honeyed aromas.

It can be purchased online from the Royal Collection Shop, though the website notes that it can only be shipped within the United Kingdom.

Website:  https://www.royalcollectionshop.co.uk/

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New Cava Classifications for 2021  

Designations of Origin evolve over time and incorporate modifications that have an impact on the way their wines are classified. This is the case of the DO Cava, which has recently announced changes and the approval of new regulations.

The origins of Cava lie in the wine-growing region of Penedés.  Cava can also be produced in other towns and regions, which are themselves divided into sub-zones. There are four main areas of the DO, which include the Valle del Ebro with the sub-zones Alto Ebro and Valle del Cierzo; and the Comtats de Barcelona with the sub-zones Serra de Mar, Valls d’Anoia-Foix, Conca del Gaià, Serra de Prades, and Pla de Ponent. Further regions are Viñedos de Almendralejo and Valencia.

The DO Cava has announced that it will introduce new regulations that will raise the requirements to reinforce the quality seal and will affect not only the terminology linked to the ageing months of its wines but also the geographical designations within the Designation of Origin.

Cava wines are differentiated by their residual sugar content -which divides them into Brut Nature, Extra Brut, Brut, Extra Dry, Dry, Semi-Dry and Sweet categories, as well as by their aging time, which divides them into Cava de Guarda and Cava de Guarda Superior (including Cava Reserva, Cava Gran Reserva and Cava de Paraje Calificado).

In addition, they must display the vintage year on the label and those DO Cava wineries that press and make all their wines on their own property will be able to use the Integral Winemaker label.

The greatest novelty is the segmentation and zoning that allows territorial identification, so that the consumer can clearly detect in which area of the DO the wine was made, whether in Comtats de Barcelona, Valle del Ebro, Viñedos de Almendralejo or Zona de Levante. The possibility of specifying each sub-zone is also envisaged.

The latter is a very significant change, as it recognizes and allows the particularities of each of its territories to be valued.

In addition to the new classification, DO Cava has announced the implementation of a new traceability system to provide consumers with the best possible quality guarantees. This also involved the development of a new, more modern digital platform.

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