Moët Hennessy, the wine & spirits arm of LVMH announced last week that they have agreed to purchase Chateau du Galoupet, a winery that specializes in Provence rosé. This will be the group’s first producer of rose wine.
Chateau du Galoupet is a 17th-century estate in the Provence region on the Mediterranean coast. The purchase includes 68 hectares of vines and the selling point for the estate is the
micro-climate, which “refreshes the vines with temperate and salty winds” which ensures consistent yields, the French luxury group said.
“In response to growing demand in France and around the world, Château du Galoupet offers a renowned rosé wine, combining ancestral methods and technical precision, adhering to the strict requirements of the fine wines of Provence,” Moët Hennessy said in a statement.
LVMH’s wine and spirits portfolio includes Champagnes like Dom Perignon and Ruinart, as well as Hennessy Cognac. Other acquisitions have included top-shelf makers of Bordeaux and Burgundy like the Clos des Lambrays estate whose grand cru bottles can retail north of $260. Now rising demand for rose — which has lately become emblematic of South-of-France savoir vivre and a staple for daytime summer parties — has seen the French luxury conglomerate buy an estate whose bottles still retail for less than $15.
Exports of Provencal rose have risen 14-fold over the past 10 years, trade association CIVP said. Exports rose 8% in value last year, roughly three times the increase for French wines overall.
