Provence Wine Council approves a €21 three-year strategic marketing plan for export markets

At its AGM last month, the Provence wine council (CIVP) approved a three-year action plan costing €7 million a year, which includes drives in no fewer than 15 export markets. From 2019-2024, Provence’s producers have established a clear agenda to support premiumization of their wines; increase the share of exports from 37% to 45%; and diversify shipment destinations, particularly towards the Asia/Pacific region (more specifically to China and Japan).

“Our actions in France and abroad are aimed at constantly increasing the reputation and image of our appellations across the globe. A levy increase is never taken lightly. This bold decision is a sign that producer companies are aware of the challenges to be met and the collective resources that need to be deployed”, states Jean-Jacques Bréban, chairman of the Provence wine council.

https://www.vinsdeprovence.com/en/civp

Cotes de Provence AOC reveals fifth DGC region

Cotes de Provence AOC now has a fifth terroir designation (DGC), as revealed by the Conseil Interprofessionel des Vins de Provence (CIVP). The designation was officially recognized by a decree published in the “Official Journal” of 10 August 2019, based on a recommendation from the National Committee of the INAO (French Institute of Origin and Quality).

Côtes de Provence Notre-Dame des Anges is the fifth terroir designation under the Côtes de Provence AOC (following in the footsteps of Sainte-Victoire, Fréjus, La Londe and Pierrefeu). Its name refers to the highest peak in the Massif des Maures mountain range, visible from all the communities in the terroir. Recognition of this terroir designation entails the application of more restrictive production rules for red and rosé wines, laid down in specifications approved by the INAO and namely including plot-based selection, choice of varietals, lower yields, and wine-making methods.

The terroir covers 10 communities and 3,900 hectares of grapevines within the landscape of umbrella pines, oak trees and chestnut groves forming the Plaine des Maures National Nature Reserve.

The 2019 production numbers are expected to be between 3,500 and 4,000 hectolitres. As per the specifications, the roses will be released to the market on December 15, 2019; and the reds on September 1, 2020.

The harvest for the area is now underway the 2019 vintage will be the first for the Cotes de Provence Notre-Dame des Anges.

President of the Notre-Dame des Anges Section of the Cotes de Provence, Jean-Pierre Daziano, said: “After 15 years of comparative tastings, plot identification and the development of control batches, we have been able to bring the Notre-Dame des Anges terroir designation project to fruition, because the wine-makers all shared a common goal, based on a belief in the typicality of their wines. This area boasts special natural features, but it is also a terroir in the oenological sense of the term because the way the producers work the land is reflected in the characteristics of the wines.”

Eric Pastorino, president of the Cotes de Provence Syndicate, said: “For many years now, the Syndicat des Vins Cotes de Provence has been engaged in the promotion of its terroir through the identification of specific geographic sectors, an approach which has resulted in the recognition of five terroir designations in conjunction with local wine-makers. This strategy is part of a process to upgrade the appellation, with the aim of producing wines which are recognized for their quality and for the expression of their terroir.”

Moet Hennessy acquires Provence rose winery Château du Galoupet

Moët Hennessy, the wine & spirits arm of LVMH announced last week that they have agreed to purchase Chateau du Galoupet, a winery that specializes in Provence rosé. This will be the group’s first producer of rose wine.

Chateau du Galoupet is a 17th-century estate in the Provence region on the Mediterranean coast. The purchase includes 68 hectares of vines and the selling point for the estate is the
micro-climate, which “refreshes the vines with temperate and salty winds” which ensures consistent yields, the French luxury group said.

“In response to growing demand in France and around the world, Château du Galoupet offers a renowned rosé wine, combining ancestral methods and technical precision, adhering to the strict requirements of the fine wines of Provence,” Moët Hennessy said in a statement.

LVMH’s wine and spirits portfolio includes Champagnes like Dom Perignon and Ruinart, as well as Hennessy Cognac. Other acquisitions have included top-shelf makers of Bordeaux and Burgundy like the Clos des Lambrays estate whose grand cru bottles can retail north of $260. Now rising demand for rose — which has lately become emblematic of South-of-France savoir vivre and a staple for daytime summer parties — has seen the French luxury conglomerate buy an estate whose bottles still retail for less than $15.

Exports of Provencal rose have risen 14-fold over the past 10 years, trade association CIVP said. Exports rose 8% in value last year, roughly three times the increase for French wines overall.

The 5th International Rose Symposium – Marseille, France January 22, 2019

I’m very excited to be invited to the 5th International Rosé Symposium / Rencontres Internationales du Rosé.

The Symposium is hosted by the Provence Wine Council (CIVP), and the Rosé Research and Experimentation Centre, which takes place in the magnificent setting of the Mucem in Marseille on Tuesday, January 22, 2019.

The Symposium, this year, is focusing specifically on research and insights related to rosé wine.

The international speakers are members of the scientific, technical and wine-growing community, and will share their research and studies related to rosé wine.

The 2019 themes will focus on the future of rosé wines, revolving around three major challenges for the industry:

• Adapting to climate change
• Ecological transition
• Changing consumer patterns

The morning will be held as a plenary session, which will include the three major challenges. The lunch cocktail lunch designed by Gérald Passedat.

The afternoon sessions include technical or think-tank workshops, and the presentation of several innovations from fundamental or applied research.

Watch for my followup report.

Website: https://www.rencontres-internationales-rose.com/home.html