Reims Tourism Office offers free Champagne to promote tourism

Attracting tourists post-Covid is undoubtedly a challenge. The Greater Reims Council has launched a new initiative called “Champagne, to make your summer awesome!” Visitors to the city will be treated to a bottle of grower Champagne. The greeting has an undeniably elegant touch, though there are some strings attached.

 

A total of 3,000 bottles, sourced from 68 different producers, will be given (one/adult) to those who qualify. The giveaway is said to have cost €50,000.

 

This initiative was launched July 15 and is subject to certain criteria. To qualify, tourists must spend at least two consecutive nights in the City of Reims, or the surrounding area, and stay in a hotel, guesthouse or gîte. Airbnb does not qualify. Also, during their trip, visitors must eat in a local restaurant and order at least one dish and drink. Fast food outlets are excluded from the list. Finally, in order to qualify, tourists must provide proof that they have paid for one leisure activity, such as renting a kayak, a winery visit, bike hire, or cinema ticket. Once they have paid for these holiday treats, visitors are required to go to the Reims tourist information office to receive their complimentary bottle.

This follows news of poor sales of Champagne during the Covid-19 pandemic. Industry body Comité Champagne said that sales were down 32% for the period January to May compared to the same period in 2019.

Comité Champagne launches (free) online course for trade professionals

The platform www.champagne-mooc.com offers insights designed for trade professionals who want to improve their knowledge of presenting, tasting, and selling Champagne. There are two versions available: the Classic Version and the Premium Version.  The courses are aimed at sommeliers, wine merchants, buyers, and sales representatives.

The Classic version, which is free, provides access to four educational modules: the Champagne making process; the Champagne terroir; the history and economy of Champagne; and diversity and tasting.

The Premium version costs E49 and has the same four education modules offered on the Classic course,  with additional content including extra videos, a test to assess the delegate’s knowledge, and the option to receive an official statement of completion.

The total course runs for less than five hours and the platform is available 7/24, with the option to start and pause at any time. The platform is available in both French and English with the possibility of subtitles in German, English, Chines, Spanish, Italian, Japanese and Russian.

Harvest Begins in Champagne

The opening dates of the 2019 harvest in Champagne have been announced, for all the villages and departments of the appellation.

The CIVC states: “The 2019 campaign has been marked by climatic shocks, with cool and humid periods alternating with hot and sometimes hot periods. Since the buds hatched, nature and some of the vine’s enemies have drained some of the initial harvest potential. Compared to other vintages, this year the grapes have more acidity and less color to the same degree (sugar richness). Aromatic maturity will therefore probably only be reached with high potential degrees, in the order of 10.5% flight. for Chardonnays and Black Pinots and 10% vol. for Meuniers”

The harvest, which began in Champagne this week, looks to be lower than in previous years. The vines of Champagne saw everything this year, from cold and rain to drought and heat, with the previous record for sunshine hours broken in February.

Spring frosts between early April and early May destroyed the vine buds across around 1,000 ha of vineyards, equivalent to three percent of the vineyard area. The heat and drought periods that began in June did not affect the vines.

The yield available for vinification this year was limited to 10,200 kg per hectare, which is slightly lower than in 2018 (10,800 kg per hectare).

The grapes from vintage 2019 show high acidity, but balanced color and sugar. In order to achieve the aromatic ripeness desired in Champagne, the grapes require a minimum alcohol content of 10.5% by volume for Chardonnay and Pinot Noir and 10.0% by volume for Meunier.

Champagne harvesting is done exclusively by hand to guarantee the integrity of the fruit for whole cluster pressing. The harvest is supported by 120,000 workers.

Source CIVC
https://www.champagne.fr/en/

Champagne Mumm Launches Zero-Gravity Bottle Design

It took three years of research and experimentation to develop Mumm Grand

It took three years of research and experimentation to develop Mumm Grand Cordon Stellar, the first champagne designed to be tasted in space. For this world premiere, Maison Mumm symbolically chose to fly over the vineyards of Reims to present its innovation during a zero-gravity flight.

Science Serving Champagne

Maison Mumm’s goal was to take champagne into space while maintaining its integrity – that is to say, respecting its aromas, the tasting ritual and the specifications of the AOC. The Maison was the first to take an interest in the scientific constraints that the absence of gravity could pose on a gaseous liquid. To explore the possibilities, Maison Mumm called upon Octave de Gaulle, founder of SPADE, a design agency specializing in creating objects for use in space, and assembled a team of experts (engineers, researchers, astronauts and oenologists) to work alongside him.

Driving this exceptional scientific adventure forward, Maison Mumm worked in close collaboration with Jean-François Clervoy (French ESA astronaut, veteran of three NASA space missions) and Gérard Liger-Belair (professor at the University of Reims, a world-renowned researcher specializing in the physiochemistry of the effervescence of champagne). With their knowledge of the dynamics of fluids and capillary action, they were able to understand the terrestrial behaviors of Mumm Grand Cordon champagne.

They faced many challenges: without the effects of gravity, the main difficulties were expelling the liquid from the bottle, capturing it once it came out and finally, how to drink it. To help solve these questions, professor Liger-Belair made twenty years of research related to the creation of bubbles in champagne available to Maison Mumm. He also led a study to predict the behavior of champagne in zero gravity.

SPADE worked on a prototype for the bottle based on theories put forward by the two scientific experts on the team to create several models which were tested in realistic conditions during three parabolic flights between April 2017 and February 2018.

A High-Tech Design

At this level of innovation, every element is essential, starting with materials which, for some, could impact the flavor, the expulsion of carbon dioxide or even the formation of bubbles in the wine.

SPADE selected the glass, the aeronautical-grade aluminum and the stainless steel (the same metal found in the assembly vats at Mumm Grand Cordon in Reims) for their ability to adhere to complex specifications. The double cavity of the glass bottle, the mechanized system contained within it, the ring mounted on the cork and the unique tapered-stem glasses were all carefully considered to reproduce the terrestrial tasting ritual as loyally as possible.

New Taste Sensations

It is in the extreme conditions of zero gravity that Mumm Grand Cordon takes on new, surprising taste characteristics and unexpected sensations in the mouth. Wine exits the bottle as a foam to be inhaled, rather than sipped. This emulsion then turns to liquid, which coats the palate and tongue as capillary action takes effect. “By releasing the power of Pinot Noir, the weightlessness concentrates and intensifies Mumm Grand Cordon’s signature style. The expression of fruit is more accomplished than it is on Earth,” explained Raimonds Tomsons, Best Sommelier in Europe 2017, who also participated in the first official zero-gravity tasting of Mumm Grand Cordon Stellar in Reims.

A Pioneering Spirit

Innovation and daring have been integral to Maison Mumm since its foundation. Exploring new territories like space was a big challenge but one that the Maison took on with passion. “Maison Mumm likes to push the boundaries and has been a leader in its field ever since its foundation. As such, Maison Mumm is a natural supporter of both the pioneers of yesterday and those of the future. In 1904, Maison Mumm was present on board with Commander Jean-Baptiste Charcot to celebrate the first successful French expedition to the Antarctic. Tomorrow, Maison Mumm will accompany passengers to space on this unique adventure,” said Pierre Bérard, Global Marketing Director.

This project goes far beyond the bounds of the Maison. It not only allows the wine to be revealed differently but ensures that champagne is part of the future of space exploration with the advent of space tourism and the first commercial suborbital flights. Beyond champagne, Maison Mumm has made a considerable contribution of the behavior and the tasting of fizzy drinks in space, opening up new horizons.

Dare, win and celebrate

Pushing the boundaries of possibility, daring, taking on challenges and looking ahead are both what this innovation represents for Maison Mumm, and what has always driven it – just like Usain Bolt, the Maison’s C.E.O. (Chief Entertainment Officer) since 2016. Usain Bolt was, of course, present in Reims, alongside the Mumm, for this momentous occasion. During the parabolic flight, he discovered the pleasures of champagne in zero gravity, before returning to Earth to celebrate, during a one of a kind party in the Mumm cellars.

 

The Royal Champagne Hotel & Spa Opens

“Follow the road of the golden bubbles”
MAITRE DE MAISON – NICOLAS BÉLIARD –

 Champagne’s first contemporary luxury hotel, The Royal Champagne Hotel & Spa officially opened this week.

Embracing the lush bounty of the champagne houses and the surrounding UNESCO World Heritage sites, guests will have exclusive access to private Champagne houses, harvesting sessions with local wine producers and tastings personally curated by the in-house concierge team.

The Royal Champagne Hotel & Spa boasts an enviable location right in the middle of the vineyards that stripe the hills of Epernay, the capital of Champagne, and the historic villages of Champillon and Hautvillers of Dom Perignon fame. Reimagining a wine-country retreat for all seasons, local Reims-based architect Giovanni Pace has designed the property in the style of a contemporary amphitheatre, incorporating the original 19th Century Post House where it is said that King Charles X of France stopped over before heading to Reims for his coronation.

‘Champagne’ rooms start at £489.92 per night feature a king-size bed and private terrace.

The top tier ‘Josephine’ suite meanwhile, will set you back £1,068.71 a night and boasts a sitting room and balcony overlooking vineyards.

Each of the 49 rooms in the 16,000 square foot space features Hermès bath products.

The original property has been closed since 2014 after it was acquired by Boston-based Champagne Hospitality collection, a group of boutique luxury hotels and spas that includes the award-winning Le Barthelemy Hotel & Spa in St. Barths. The hotel is led by Nicolas Béliard, formerly General Manager of the Peninsula Paris.

Royal Champagne Hotel & Spa is home to the region’s first world-class destination spa spanning 16,000 ft. In partnership with acclaimed French brand Biologique Recherche, the wellness centre comprises nine treatment rooms; state of the art fitness facilities; a wood-lined yoga studio; eucalyptus-infused sauna; manicure and pedicure stations, and a mosaic-tiled Hammam. Completing the experience are two temperature-controlled, chaise longue-lined swimming pools – one indoor, one outdoor – along with dedicated staff who deliver invigorating juice blends and guide guests to multiple relaxation lounges. Biologique Recherche offers a highly personalised approach, with signature treatments including the ‘Soin seconde peau / Second skin treatment’, a regenerating and lifting facial treatment. All products are formulated using pure natural or biotechnological compounds and are fragrance free. Spa packages and retreats will also be available throughout the year.

Two-star Michelin chef Jean-Denis Rieubland is the Royal Champagne Hotel & Spa’s Executive Chef, where he leads the two gastronomic dining experiences – a gourmet dining room, Le Royal, and a more casual, all-day restaurant, Bellevue. Formerly Executive Chef of Le Chantecler at the Negresco Hotel in Nice, Chef Rieubland brings the highest level of gastronomy to Royal Champagne, where he will preserve French ‘know-how’ while injecting a contemporary touch. Rieubland’s cuisine is influenced by the local surroundings, working closely with farm producers of the region. He will also be developing a Chef’s garden on a large terrace overlooking the hills of Épernay.

www.royalchampagne.com