Perrier-Jouët Wins 2 Golds at the Champagne and Sparkling Wine World Championships for its magnums Perrier-Jouët Belle Epoque Blanc de Blancs 2004 and Perrier-Jouët Blason Rosé

The Champagne and Sparkling Wine World Championships is the most respected, comprehensive and rigorous international sparkling wine competition in the world. The 2017 edition attracted entries from 29 countries, which was more than ever before. Perrier-Jouët is very proud to have been awarded by the judges two Gold medals for two magnums: Perrier-Jouët Belle Epoque Blanc de Blancs 2004 and Perrier-Jouët Blason Rosé.

Perrier-Jouët Belle Epoque Blanc de Blancs is the quintessence of the Perrier-Jouët style. The cuvee expressed the purity of the Chardonnay: floral and intricate with the brilliance and rarity of a yellow diamond.

Perrier-Jouët Blason Rosé is the most gourmet wine of the collection, a full and fruity blend that confers generosity and spontaneity. The cuvee is fresh, fruity and floral, with an inviting salmon pink hue.

About Maison Perrier-Jouët

Maison Perrier-Jouët is an iconic champagne house with an exceptional vineyard. It is known for the finesse and elegant floral style of its wines, fashioned by the expertise of only seven Cellar Masters since its foundation in 1811. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Tord Boontje, Vik Muniz, mischer’traxler, Ritsue Mishima and Andrew Kudless.

Champagne is on a strong upswing in the U.S. market


Propelled by a new generation of highly aspirational consumers, Champagne is on a strong upswing in the U.S. market. Depletions have accelerated each of the past two years, advancing by 5% in 2016 to surpass 1.4 million cases, according to Impact Databank. Meanwhile, shipment value has exploded. Since 2010, Champagne shipments to the U.S. have grown by two-thirds—or about 11% annually—to reach €540 million ($607m) in 2016. Last year, the pace of value expansion slowed slightly, to 5%, and Champagne shipments’ per-case value dipped about 1%—but that marginal correction followed a breakout 2015 during which value had surged by 28%.

Champagne marketers are bullish on the category’s future prospects. “Whether it’s with Prosecco or another sparkler, younger consumers are starting to enjoy sparkling wines on more occasions,” says Bill Terlato, president and CEO of Terlato Wine Group, which markets the Piper-Heidsieck and Duval-Leroy Champagne brands. “If we get them involved with sparkling wine, eventually they’re going to start to want Champagne, which is the ultimate sparkling wine.

Veuve Clicquot and Moët & Chandon, both imported by Moët Hennessy USA, continued to dominate the category in 2016, comprising 51% of the total U.S. Champagne market. Together, Moët Hennessy’s dynamic duo has expanded by more than 20% over the past three years, and is poised to break the 900,000-case threshold in combined volume this year. Two sweeter line extensions—Moët & Chandon Ice Imperial and Veuve Clicquot Rich—are appealing to younger consumers, according to Rodney Williams, CMO at Moët Hennessy USA. “Moët Ice was the first Champagne to launch at a higher dosage level, specifically to accommodate ice,” he says, noting that reception has been strong. Veuve Clicquot Rich ($63) is aimed at injecting Champagne into the mixology movement. “We believe these two innovations can take hold and create a whole new segment in the Champagne category,” Williams says. Moët Hennessy USA’s higher-end bubbly stable is also on the rise. Dom Perignon, ranked fifth in the market by volume despite a price point of above $160 a bottle, grew 4.3% to 61,000 cases last year.

Pernod Ricard’s Perrier-Jouët was the only top-five brand to register a consumption decline in 2016. The third-ranked Champagne brand slipped 3.6% to 77,000 cases in 2016, a drop that came on the heels of a 12% gain the year before. Nicolas Feuillatte, at number four, registered a 7.9% increase to 62,000 cases, regaining half the volume it had lost in 2015, when depletions slumped 16.2%. Overall, 12 of the top 20 Champagne brands in the U.S. market posted volume increases last year.

Aygline Pechdo, brand director, Champagne and sparkling at Pernod Ricard USA, says millennials are becoming key drivers of category volume. “The consumer base has diversified over the years and the consumption of Champagne is no longer reserved to the elite or older demographics,” Pechdo says. “In fact, most of the volume today is driven by ‘high-energy’ occasions, very much in line with millennials’ lifestyle and their desire to celebrate each day to its fullest—not just special occasions.”

Top 6 Champagne Brands in the U.S.
(thousands of nine-liter case depletions)

1 Veuve Clicquot Moet-Hennessy USA (LVMH)
2 Moet & Chandon Moet-Hennessy USA (LVMH)
3 Perrier-Jouet Pernod Ricard USA
4 Nicolas Feuillatte Ste. Michelle Wine Estates
5 Dom Perignon Moet-Hennessy USA (LVMH)
6 Piper Heidsieck Terlato Wines International

Sources: Shanken News; Impact Databank

 The U.S. Becomes Champagne’s Top Export Market

SOUTH SAN FRANCISCO, CA - DECEMBER 29: Bottles of champagne are seen on display at a Costco store December 29, 2008 in South San Francisco, California. As the economy continues to falter, sales of sparkling wine and champagne are down this year compared to a 4 percent surge from last year. (Photo by Justin Sullivan/Getty Images)

The Champagne category is bubbling over in the U.S. market, driven by a dynamic premiumization trend. With per-case value up 20% to over €300 ($334) last year, the U.S. overtook the U.K. as Champagne’s top export market by value in 2015. Champagne shipments to the U.S. leapt 28% to €515 million ($573m) for the year, surpassing the U.K.’s total of €512 million ($570m), which itself represented a 7% bump. U.S. depletions, at 1.4 million cases last year, remain shy of their 2007 total of 1.6 million cases, but shipment value has surged by nearly 60% since 2010, according to Impact Databank. A slide in the euro—whose value against the dollar is down by about 20% over the past two years—has helped to stoke growth.

From 2010-2014, Champagne’s value on a per-case basis rose a respectable 10% in the U.S., adding around $25. But in 2015 alone, it more than doubled that incremental growth, tacking on about $55 in value to the average case of Champagne. Price hikes and a stronger emphasis on higher-end bubblies are both contributing to the dramatic rise in value.

Piper-Heidsieck, which transitioned from the Rémy Cointreau USA portfolio to Terlato Wines last July, is employing both of those tactics. Piper is extending with a Rare Rosé this year, which will be priced at a premium to prestige cuvée Rare Brut, becoming the brand’s highest-priced offering. While looking to increase its high-end sales, Piper has also taken price hikes on its core Brut non-vintage. “Previously you’d sometimes see the Brut as low as $29.99 on the shelf. Over the holidays last year the average was above $39.99, which is a nice move in the right direction,” says Terlato CEO Bill Terlato.

The third-largest Champagne in the U.S. market, Pernod Ricard’s Perrier-Jouët, is seeing strong results for its prestige cuvée Belle Epoque, which sells above $150 a bottle. “The on-premise is back on a healthy trend and it’s a key driver for our portfolio,” says Aygline Pechdo, brand director for Champagnes at Pernod Ricard USA.

Meanwhile, market leader Moët Hennessy USA continues to enjoy impressive progress with the dynamic duo of Veuve Clicquot and Moët & Chandon, which dominate the category with a combined 60% share. Portfoliomate Dom Perignon is also among the top five Champagnes in the U.S. in volume terms—totaling nearly 60,000 cases annually—despite a retail price above $160 a bottle.

Fourth-ranked player Nicolas Feuillatte tells SND it’s focused on expanding Champagne into new consumption occasions. “We’ll be launching new advertising and social media campaigns this year which support our vision for the future of Champagne as more modern and accessible,” says Feuillatte’s Americas export manager Olivier Zorel. —Daniel Marsteller

U.S. – Top Six Champagne Brands
(thousands of nine-liter cases)
Depletions Percent Change3
Rank Brand Importer 2013 2014 2015 2013-2014 2014-2015
1 Veuve Clicquot Moet Hennessy USA (LVMH) 383 415 453 8.3% 9.3%
2 Moet & Chandon1 Moet Hennessy USA (LVMH) 354 369 382 4.1% 3.6%
3 Perrier-Jouet Pernod Ricard USA 71 71 80 -0.3% 11.8%
4 Nicolas Feuillatte Ste. Michelle Wine Estates 67 68 68 1.5% 0.0%
5 Dom Perignon Moet Hennessy USA (LVMH) 56 59 58 5.2% -1.7%
6 Piper Heidsieck Terlato Wines International 51 45 42 -11.4% -7.0%
Total Top Six2 983 1,027 1,083 4.5% 5.4%
1 excludes Dom Perignon
2 addition of columns may not agree due to rounding
3 based on unrounded dataSource: IMPACT DATABANK

Source: Shanken News

 

Liz Palmer

liz-palmer.com

@Champagnehouses

@LizPalmer_

Champagne Bureau USA Lunch and Update – NoMI Kitchen, Chicago [Part 2 Media Lunch]

IMG_7483As I mentioned in Part l, I attended one of those lunches that rarely come around — not only was the food and Champagne selection extraordinary, in attendance was Thibaut Le Mailloux, Communications Director for Comité Champagne (the trade association that represents all the grape growers and houses of Champagne, France) and Sam Heitner, the Director of the Champagne Bureau, USA (which is the U.S. representative for the Comité Champagne). At this lunch Thibaut Le Mailloux and Sam Heitner provided US media and myself Champagne Region Updates – see Part 1 [The Update].

The media lunch was held at NoMI Kitchen, Chicago – Monday, February 29,2016

Why It’s A Hot Spot: Chic ambiance, relaxed open kitchen and stunning views of Michigan Avenue

Must-Order: Sushi

Insider Tip: Try and get a window table especially one that overlooks the Water Tower, and NoMI partnered with Green City Market and other local purveyors to source it’s menu’s ingredients

Executive Chef : Satoru Takeuchi
Here is an outline of the lunch menu, pairing specific champagnes to each course.

Through my travels and experiences, I found Champagne to be one of the most versatile wines for food, period. Here is a champagne and food pairing at it’s best!

FIRST
TUNA NICOISE

Seared tuna, quail egg, piquillo pepper
blood orange & lemon dressing
*Pierre Peters, Cuvee de Reserve Brut

SECOND
CHICKEN SUPREME

Pan-seared, buttermilk, tarragon, portobello risettis
natural chicken jus
*Perrier-Jouet, Grand Brut

THIRD
MEYER LEMON POSSET

Rosemary smoked candied pecans, braised huckleberries
vanilla sponge cake, champagne foam
*BILLECART-Salmon, Brut Rose

*Tasting Notes

Pierre Peters, Cuvee de Reserve Brut
This is beautifully balanced that’s crisp and laced with taut apple and citrus flavors; It has a rich texture, intense fruit with tight minerality.
91 points

Perrier-Jouet, Grand Brut
It shows lovely aromas of tropical fruit, citrus, spice and yeast; shows some complexity, is crisp and balanced with fine, persistent mouthfeel and lingering flavors of fresh apples and lemons.
90 Points

BILLECART-Salmon, Brut Rose
Fresh, elegant and focused with a fine bead, light salmon color, creamy texture, and lingering finish.
91 Points

Perrier Jouët designs new champagne for affluent clubbers

PJ-Honey-small1Affluent young Americans are the target audience of Perrier Jouët’s new Nuit Blanche champagne sub-brand which will be sold in clubs.

Perrier Jouët’s century-old design has been revamped with an edgy” new look. The hand-drawn anemone flower, which has been part of the Perrier Jouët brand since being created by Belle-Epouqe artist Émile Gallé in 1902, has been redesigned with “fresh green, white and gold” outlines to create a more dynamic feel.

Liz Palmer
@Champagnehouses