Tag: Organic Wine Association

Chile officially launches Organic Wine Association “COW”

Chile officially launches Organic Wine Association “COW” Chile has unveiled its first association for certified organic wine producers, and it’s been given a distinctive and memorable acronym “COW”. COW stands for Chilean Organic Winegrowers, and unites eight producers, who are also members of Vinos de Chile.

Last week the organization was officially launched at ProWein, with founding members: Emiliana, Cono Sur, Koyle, Matetic, Miguel Torres Chile, Odfjell, Veramonte and De Martino.

COW comes with the support of Vinos de Chile, which will help the organic wine association through the bigger organization’s R&D facility, legal teams and human resources.

The new group has been created to help promote Chilean organic wines, and to also raise awareness and the benefits of organic approaches to grape growing.

According to COW, sales of organic wines increased by more than 20% in 2021 for the founding wineries, with demand being driven by Canada, the US, the Nordics and Japan.

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Chile in the process of setting up an “Organic Wine Growers’ Association”

A group of Chilean wineries are forming an association to promote organic wine due to the post-pandemic upsurge.

News of the impending organization came during an interview with Jaime Valderrama, who is the managing director of Viña Miguel Torres Chile.

The group of six wineries will be collaborating to promote organic wine from Chile, and that the new association would also have the support of Wines of Chile, which unites much of the country’s wine industry primarily for marketing purposes.

Among the founder members of the organic association will be Viña Emiliana, Odfell, and Koyle, according to Valderrama, as well as Viña Miguel Torres Chile.

Taking inspiration from Organic Winegrowers New Zealand (OWNZ), which is a dedicated to supporting organic winegrowing, he said that the group of Chilean wineries have been speaking to the founders of the New Zealand organization for advice.

Valderrama said, “..this year is very good, especially for organic wines, and our Las Mulas range of organic wines is doing very well; natural and organic wine is facing more demand, and that’s where the growth is across the US, Europe, UK and Korea as well.”

He added, “It seems that the consumer is more conscious about organics and the environment, and that’s why we are creating an organic grower’s association in Chile: the future for us is organic and natural wines.”

Currently, 98% of grape production across the 314 hectares owned by Torres in Chile is grown organically, with certification.

Sources  Drinks Business

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