E-commerce in Italy is on the fast track. According to the latest Nomisma Wine Monitor Report (collaboration with Nielsen), online wine sales in Italy have increased by 310% in the first half of the year compared to the same period last year. The value grew by 350%. Overall, this segment currently accounts for two percent of retail wine sales.
“The average price of wines bought online is 38% higher for still wines and 19% higher for sparkling wines than for wines bought on the shelf, a difference that results from the different composition of the two shopping carts – typologically as well as in terms of brand and packaging,” says Denis Pantini, head of Agribusiness and Wine Monitor at Nomisma.
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