Moet Hennessy acquires Provence rose winery Château du Galoupet

Moët Hennessy, the wine & spirits arm of LVMH announced last week that they have agreed to purchase Chateau du Galoupet, a winery that specializes in Provence rosé. This will be the group’s first producer of rose wine.

Chateau du Galoupet is a 17th-century estate in the Provence region on the Mediterranean coast. The purchase includes 68 hectares of vines and the selling point for the estate is the
micro-climate, which “refreshes the vines with temperate and salty winds” which ensures consistent yields, the French luxury group said.

“In response to growing demand in France and around the world, Château du Galoupet offers a renowned rosé wine, combining ancestral methods and technical precision, adhering to the strict requirements of the fine wines of Provence,” Moët Hennessy said in a statement.

LVMH’s wine and spirits portfolio includes Champagnes like Dom Perignon and Ruinart, as well as Hennessy Cognac. Other acquisitions have included top-shelf makers of Bordeaux and Burgundy like the Clos des Lambrays estate whose grand cru bottles can retail north of $260. Now rising demand for rose — which has lately become emblematic of South-of-France savoir vivre and a staple for daytime summer parties — has seen the French luxury conglomerate buy an estate whose bottles still retail for less than $15.

Exports of Provencal rose have risen 14-fold over the past 10 years, trade association CIVP said. Exports rose 8% in value last year, roughly three times the increase for French wines overall.

Moët Hennessy partners with LCBO to create exclusive experiences

Moët Hennessy Canada announced today the launch of the Luxury Discovery Suite, the first dedicated luxury champagnes, wines, and spirits shopping pop-up experience of its kind. Created in collaboration with the LCBO, this exceptional pop-up experience will be located at the Summerhill location from November 14th to December 8th, 2018.

Accessible to LCBO customers, the Luxury Discovery Suite is a lifestyle destination offering guests an exceptional experience with some of the most prestigious products offered at the LCBO. From everyday essentials to exceptional gifts, customers will discover everything they need to know about entertaining ahead of the busy holiday season with free tastings and exclusive dinners hosted by Moët Hennessy leadership.

“At Moët Hennessy we are always looking for ways to offer our customers exciting and exclusive experiences,” says Alexis de Calonne, Managing Director, Moët Hennessy Canada. “There is something very special about entertaining during the holiday season. We are thrilled to launch the first Luxury Discovery Suite with the LCBO to bring the magic of our brands to customers.”

“We are excited to partner with Moët Hennessy on this exclusive retail partnership,” says Carolyn O’Grady Gold, Vice President, Merchandising, LCBO. “These iconic global brands are perfect to help our customers create memorable moments this holiday season.”

The Luxury Discovery Suite will open to the public on Wednesday, November 14th and run until Friday, December 8th, 2018. Customers can sign up for exclusive brand tastings and purchase tickets for dinners with House representatives by visiting www.lcbo.com/LDS. Space is limited.

SCHEDULE
November 15th: Hennessy dinner hosted by Bernard Peillon, President Hennessy Cognac
November 22nd: Glenmorangie dinner hosted by Ruaraidh MacIntyre, Brand Manager
November 30th: Estates & Wines dinner hosted by Margareth Henriquez, President Estates & Wines
December 5th: Dom Pérignon dinner hosted by Alexis de Calonne, General Manager, Moët Hennessy Canada.

COMPLIMENTARY TASTING SCHEDULE
November 14th: Moët & Chandon
November 17th: Estates & Wines – Cloudy Bay
November 21st: Glenmorangie Extra-Mature Range
November 24th: Glenmorangie 18-Year-Old and Glenmorangie Signet
November 28th: Veuve Clicquot
December 1st: Ruinart Champagne
December 6th: Hennessy VSOP
December 7th: Hennessy XO

PAID TASTING SCHEDULE
November 14-18: Moët & Chandon MCIII / Paradis Imperial / Hennessy XO / VSOP / Belvedere
November 19-25: Krug Grand Cuvée 166ème Edition / Glenmorangie Signet / Quinta Ruban / Nectar’dor / Lasanta / 18 year old
November 26-2: Veuve Clicquot La Grande Dame / Veuve Clicquot Extra Brut Extra Old / Ardbeg Corryvrecken / Ardbeg Uigeadal
December 3-8 Dom Pérignon / Dom Pérignon P2 / Hennessy Master Blender Edition #3 / Hennessy VSOP / Hennessy 200 year old

#TBT FIVE TOP CHAMPAGNE BRANDS BY GLOBAL SALES FOR 2014

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2014 Champagne sales hit second highest total on record with
over 308m bottles of Champagne being sold. This represent a 1% rise in global Champagne sales from 2013.

The Comite Champagne, formerly the CIVC, also estimated that worldwide Champagne sales reached 4.5bn euros in value terms, up from 4.3bn euros in 2013 and the second highest annual total on record, behind 2007.

This suggests consumers have traded up to higher priced Champagne, despite fierce discounting. Exports drove the increases in volume and value in 2014.

Most champagne houses, growers and co-operatives lowered their dosages since the start of the century, with an average reduction of 2.8 g/l over the last 15 years, a measurable reflection of an increase in BNV quality resulting from harvesting riper, cleaner grapes, and producing richer, more complex blends.

Compiled here is a list of the top Five Champagne brands, by global sales, for 2014. Where are your favourite Champagnes ranked?

1. Moët & Chandon 

Size (approx. annual sales, 2014): 2.45m cases

Cellar master: Benoît Gouez

It’s widely acknowledged that the quality of the world’s biggest Champagne brand – and flagship wine in the LVMH stable – has improved since Benoit Gouez became cellar master in 2005.

Within the last decade the category leader has benefitted from updated winemaking facilities, an increased proportion of reserve wine, better viticultural management and, as a result, riper fruit and richer, cleaner wines, which, in turn, have allowed for a lower dosage – Moët dropped to 9g/l in 2012, having previously hovered around 12 g/l.

During this period, they shifted its celebrity allegiance from actress Scarlett Johansson to tennis star Roger Federer – who remains the global Moët brand ambassador today.

In recent years the brand has not been tempted to release a drier variant of Moët and the house has no extra brut (6 g/l or below) or brut nature (0 g/l) Champagne, but, in the same year it discontinued its White Star, Moët introduced the Ice Impérial, which, with a 45 g/l dosage, is a much sweeter version designed for serving over ice.

Brand owner: Moët Hennessy

Head office: 20 Avenue de Champagne, 51200, Epernay, France

Website: www.moet.com

Product range: Moët & Chandon, Impérial NV, Rosé NV, Ice Impérial, Grand Vintage Blanc, Grand Vintage Rosé

2. Veuve Clicquot

Size (approx. annual sales, 2014): 1.55m cases

Cellar master: Dominique Demarville

Similar to Moët, Veuve Clicquot has seen its dosage fall by a few grams per litre over the last decade, but has retained its relatively opulent style, a function of the high Pinot Noir content in the blend, as well as high proportion of reserve wine, and more than 30 months spent ageing on its lees in the cellars.

It is the first brand to use biodegradable gift boxes made from its own grapes.

Brand owner: Moët Hennessy

Head office: 13 Rue Albert Thomas, 51100, Reims, France

Website: www.veuve-clicquot.com

Product range: Brut Yellow Label, Rosé, Demi-Sec, Vintage, Rosé Vintage, Cave Privée, La Grande Dame

3. Nicolas Feuillatte

Size (approx. annual sales, 2014): 875,000 cases

Cellar master: David Hénault

Director of winemaking: Guillaume Roffiaen

Made at, and owned by, the cooperative The Centre Vinicole Champagne Nicolas Feuillatte (CV-CNF), the brand has access to 2,250 hectares of grapes from 5,000 growers at a winery which can ferment as much as 300,000 hectolitres each year.

Founded in 1976 – the label has a strong following for its contemporary packaging, good value blends, and partnerships with the arts.

Nicolas Feuillatte’s best selling blend is its Brut NV, accounting for 80% of sales.

Brand owner: Centre Vinicole–Champagne Nicolas Feuillatte Head office: Chouilly, BP 210, 51206, Epernay Cedex, France

Website: www.nicolas-feuillatte.com


Product range: Brut NV, Brut Réserve, Brut Grande Réserve, Demi Sec, Rosé NV, D’Luscious Rosé NV, Brut Vintage, Brut Extrem’, Cuvée Spéciale Vintage, Brut Chardonnay Vintage, One Four Brut, One Four Rosé, Cuvée 225 Brut Vintage, Cuvée 225 Rosé Vintage, Grand Cru Chadonnay Vintage, Grand Cru Pinot Noir Vintage, Palmes d’Or Brut Vintage, Palmes d’Or Rosé Vintage

4. G.H Mumm Cordon

Size (approx. annual sales, 2014): 638,000 cases

Cellar master: Didier Mariotti

Famous for its red stripe and regular appearances on Formula 1 podiums, GH Mumm sits alongside Perrier-Jouët in the Pernod Ricard Champagne portfolio.

Niche, but excellent Champagnes in the range include the Mumm de Cramant blanc de blancs and Mumm de Verzenay blanc de noirs – the latter launched in 2012, initially just for the French market

Brand owner: Pernod Ricard

Head office: 29 rue de Champ des Mars, 51053 Reims, France

Website: www.ghmumm.com

Product range: Brut Cordon Rouge, Brut Rosé, Demi-Sec, Brut Millésimé, Mumm de Cramant Blanc de Blancs, Mumm de Verzenay Blanc de Noirs, Brut Séléction, Cuvée R. Lalou


5. Laurent-Perrier

Size (approx. annual sales, 2014): 545,000 cases

Cellar master: Michel Fauconnet

It is the largest family-owned house in France and currently headed by Alexandra and Stephanie, daughters of the legendary Bernard de Nonancourt

Brand owner: Group Laurent-Perrier

Head office: Domaine Laurent-Perrier, 51150, Tours-sur-Marne, France

Website: www.laurent-perrier.com

Product range: Brut NV, Rosé NV, Ultra-Brut, Demi-Sec, Brut Millésimé, Grand Siècle, Les Réserves Grand Siècle, Alexandra Rosé

Source: Drinks Business and Decanter

Champagne’s Positive Price Mix Leads To Sales Growth In U.S.

imagesChampagne sales in the U.S. market climbed by 1.2% to about $477 million last year, despite a 3.5% drop in depletions to 1.24 million cases, according to Impact Databank. The U.S. performance was still 6.3% below the $508.8 million achieved in 2006.

Major producers like Moët Hennessy’s LVMH were experiencing an encouraging price mix with prestige cuveés, rosé and vintages in high demand. LVMH’s top two sellers in the U.S. Moët & Chandon and Veuve Clicquot enjoyed a combined market share of approximately 60% while both lost volume last year down 7.3% and 0.9%, respectively. Among the U.S. market’s other leading Champagne brands, third-ranked Perrier-Jouët was flat, while fourth-ranked Nicolas Feuillatte and fifth-ranked Piper Heidsieck were up by 1.6% and 2%, respectively.

Champagne’s new product activity focused on high end markets, i.e., Champagne Charles Heidsieck launched a new brut ($65) and rosé ($80) réserve expressions in September 2012 to mark 160 years in the U.S. “Demand will continue to increase as appreciation and prestige of Champagne continues to rise,” says Cecile Bonnefond, CEO, Champagnes Piper-Heidsieck and Charles Heidsieck.

Global Champagne sales, meanwhile, inched up 0.2% to approximately $5.68 billion, despite a 4.4% shipments decline to 25.73 million cases. Champagne’s growth in emerging markets such as China (+51.8% to 167,000 cases in 2012) has raised concerns about long-term supply. Champagne’s total stocks in 2012, however, were 120.3 million nine-liter cases with a stock–to-shipment ratio of 4.7 years, well above the ideal level of three years.

The geographical area of the Champagne AOC will begin to be revised later this year and gradual plantings could begin in 2015 and end in 2020 in a process not expected exceed a maximum 1% to 2% of the existing AOC. “Champagne AOC area is limited and volume growth will be limited one day,” says Etienne Auriau, CFO, Veuve Laurent-Perrier & Co. “However, for the moment, we have enough stock to supply the market for the years to come.”

Source: Shanken News

Moët Hennessy’s Profits Rise 18% In 2011

Moët Hennessy’s net revenue increased 8% to €3.52 billion ($4.62b) in 2011, as profits from recurring operations for the year jumped 18% to €1.1 billion ($1.44b). Fourth-quarter revenue was up 9.4% to €1.21 billion ($1.59b).

Moët Hennessy attributed trading up in the Champagne business as well as strong upward momentum by Hennessy Cognac over the past year as key growth factors.

Moët Hennessy’s company-wide Champagne volume (led by Moet & Chandon and Veuve Clicquot) rose 0.5% to 4.6 million cases globally last year, according to Impact Databank.

Liz Palmer
@champagnehouses