Champagne Launch: Moët & Chandon’s Golden Premium Jeroboam… “Message ON a Bottle”

Lavishly wrapped in gold leaves and hand-gilt by French artisan Arthus Bertrand, each limited edition Golden Premium Jeroboam will come with a marked gold medallion and an Epernay wax seal. The traditional handcrafted Moet & Chandon ribbon is also part of the luxe bottle’s decoration. Moët & Chandon has made each bottle unique, by offering a special pen so the consumer can create a special moment of celebration. Personalization is very important in Moet & Chandon’s tradition, they have created numerous custom bottles for special events, including the coronation of Queen Elizabeth II and the wedding of Grace of Monaco.

Liz Palmer
@champagnehouses

Moet & Chandon and the United States Tennis Association (USTA) Team up for US Open

Moet & Chandon and the United States Tennis Association (USTA) have recently announced that Moet & Chandon will be the official Champagne of the US Open. Together with the USTA, Moet & Chandon will offer a number of luxurious and charitable elements to tournament guests as well as to those cheering on the tournament stars from their homes.

“Moet & Chandon’s debut partnership with the US Open is truly the perfect match, as both brands share a passion for success and celebration,” commented Daniel Lalonde, President and CEO of Moet & Chandon. “Through the magic of Champagne, we look forward to creating unique and unforgettable experiences together with the USTA by toasting all the players and fans throughout the exciting competition.”

Moët offerings include: Moët & Chandon Rose Imperial, Moët & Chandon Grand Vintage and the most recent Moët Ice Imperial, the first champagne created to be enjoyed over ice. Guests can enjoy most of the vintages in the bars and restaurants throughout the US Open. Moët Ice Imperial can be found only at the Champagne Bar near food village and adjacent to Mojito Restaurant.

LVMH HAS ANNOUNCED OCTOBER 15TH AND 16TH AS ‘BEHIND-THE-SCENES DAYS’

Louis Vuitton Moët Hennessy has announced ‘Behind-The-Scenes Days’ at their European artisan workshops, ateliers, and vineyards for two days in October.

WWD reports that on the 15th and 16th of October the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands which include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and Champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault, Chairman and CEO of LVMH has recently stated: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”

LVMH is not the first luxury house to come up with this idea of “behind-the-scenes days”, last year Gucci toured the world with its Artisan Project, showcasing its production methods.

Most of events will take place in France and workshops are planned for locations in Italy, Spain, Scotland, and Poland. More information will be released later this month when bookings will go live online.

List of Participating Properties:
Christian Dior Couture, Salon de Haute Couture, Paris
Parfums Christian Dior, Siège Parfums Christian Dior, Paris
Louis Vuitton, Ateliers d’Asnières, Asnières
Berluti, Salons Berluti, Paris
Givenchy Couture, Studio de Création, Paris
Kenzo Mode et Kenzo Parfum, Showroom, Paris
Emilio Pucci, Archives, Italy
Loewe, Showroom, Madrid, Spain
Chaumet, Salons Chaumet, Paris
Guerlain, Maison Guerlain, Paris
Moët & Chandon, Résidence de Trianon, Epernay, Champagne
Dom Pérignon, Abbaye d’Hautvillers, Hautvillers, Champagne
Veuve Clicquot Ponsardin, Hôtel du Marc et Pavillon de Muire, Reims, Champagne
Champagne cellars of Maison Krug and Maison Ruinart, Reims, Champagne
Hennessy, Château de Bagnolet, Poitou, Charentes, Cognac
Chai de la Faïencerie, Poitou, Charentes, Cognac
Quais Hennessy, Poitou, Charentes, Cognac
The Glenmorangie Company, The Glenmorangie Distillery, Scotland
Belvédère, Belvedere Distillery, Poland
Château Cheval Blanc, Aquitaine
Château d’Yquem, Aquitaine
La Grande Epicerie de Paris, Paris
Le Jardin d’Acclimatation, Maison de Kiso, Paris

Moët & Chandon Champagne Debuts Gold Award Season Bottle

Moët & Chandon has launched exclusive champagne of both the 2011 Golden Globes® (January 16) and Academy Awards® (February 27), with the debut of Moët & Chandon Impérial bottle to celebrate Moët’s 20th anniversary with the Globes.

Champagne and cinema has become a loved tradition in Hollywood. During the 2010 Golden Globes®, over 1,000 Moët & Chandon Impérial minis with chic ‘mini-flutes’ were served to celebrities on the red carpet, over 500 magnum bottles of Moët & Chandon Impérial were served inside the ballroom during the dinner and award presentation ceremony, totalling over 9,000 glasses of Moët & Chandon Impérial being enjoyed on one of Hollywood’s biggest nights.

EPERNAY – here you learn to love the tiny bubbles that are synonymous with joy and happiness….

[slideshow] Situated at the heart of the world’s most prestigious vineyards, Epernay, the capital of the Champagne region, attracts over 500,000 visitors every year. With over 30,000 hectares of vineyards, enchanted forests, and bordering the River Marne, this region has the UNESCO World Heritage Site Distinction.

The Town of Epernay, which traverses these famous vineyards, is located between the Marne River and the hills, which is at the junction of the “Tourist Routes of Champagne”. Here, you will find the famous L’Avenue de Champagne “The Avenue de Champagne”. Some of the world’s famous Champagne producers, mansions dating back to the end of the nineteenth century, and large trading houses line The Avenue de Champagne. Beneath this grand Avenue lies 110 kilometers of chalk cellars with over 200 million bottles of Champagne – this makes this Avenue one of the most prestigious streets in the world! Some of the notable Champagne houses located on the Avenue are Moët & Chandon, Mercier, Boizel, Comtesse Lafond, De Castellane Esterlin, Perrier-Jouet, Pol Roger, and De Venoge.

The Avenue was recently renovated and redesigned as an avenue-park creating a pleasant place to stroll and admire the historical buildings with tall ornate gates. With the renovations complete The Avenue de Champagne now has wider sidewalks (almost as wide as the roadway), cycle paths, heritage trees, 
with a special emphasis on lighting (which beautifully enhances the facades and entrances to the Champagne houses). 


Avenue de Champagne is also used for many champagne events, including the upcoming “Habits de Lumière” Christmas lights in December.

A number of the Champagne houses provide one-hour tours and a tasting. Dom Perignon provides a tour in which you will tour historical areas such as the place where Napoleon drank wine. Mercier provides laser-guided tours and elevator rides. Moet and Chandon cellars tours include seeing the million bottles of Champagne stored. The tour of Chandon lasts for about 45 minutes. At Mercier you can see the 160,000 gallon barrel that took about 20 years to complete and stores over 20,0000 bottles of Champagne.

Once you complete a tour and indulge in a tasting, you get to see for yourself that…
Drinking Champagne in Epernay is like listening to Mozart in Salzburg.

How to Get to Epernay

By plane:
international Airports : Paris Orly and Paris Charles de Gaulle

By train:
Epernay is linked with Paris – 10 direct trains a day (1 ¼ hr)

By car:
Epernay is located at the junction of 2 main national roads: 
- RN51, connecting the north countries to the south of France and Europe) 
- RN3, linking the west to the east

Motorways:
1 1/2 hours from Paris and 3 hours from Dijon and Calais
– A4 (Paris-Strasbourg) 
- A26 (Calais Dijon)

Tourist Office Location
Office de Tourisme d’Epernay 

7 avenue de Champagne 

BP 28 
21 201
EPERNAY