Moët & Chandon Archives

Moët & Chandon Pushes the Boundaries with Prestige Cuvee MCIII

Moet & Chandon is set to release a new prestige cuvee into the US market early October.

Their new cuvee “MCIII” is highly unusual as it incorporates base wines from the 2003 vintage and a range of older reserve stocks, includes non-sparkling vin clair wines, with an assemblage of vintage wines aged both in stainless steel vats and oak casks.

This unique blend is 50 percent of Pinot Noir from the grand cru village of Ay, and 50 percent Chardonnay from Chouilly and Cramant.

Gouez has also included a high proportion of still, oak-aged wines: nearly 40 percent of the blend is reserve wine matured in oak barrels, hailing from the 2002, 2000 and 1998 vintages.

The Chef de cave Benoit Gouez completed this truly unique blend by uncorking vintage Champagne from 1999, 1998 and 1993 vintages.

With the price set at $450, this new prestige cuvee is being introduced gradually, with a limited production of 15,000 bottles.

The presentation is quite dramatic — MCIII is presented in a black bottle with a metallic cap, medallion base and beautiful wooden coffret.

Chef de cave Benoit Gouez has stated: “We have created a cuvee of great complexity, which is composed of three strata” or layers.”

Liz Palmer
@ChampagneHouses

Introducing: 2014 Rosé Impérial Tie-for-Two collection

For an elegantly effervescent Valentine’s Day Moët & Chandon is launching the special 2014 Rosé Impérial Tie-for-Two collection.

This collection has been inspired by one of Moet & Chandon’s most iconic emblems, the Moët & Chandon black tie, which has elegantly adorned its legendary champagne bottles since 1886. In re-inventing this renowned symbol, the Moët Rosé Impérial Tie-for-Two Collection celebrates the precious ties that link us with those we love for a truly luxurious way to enjoy and share Moët Rosé Impérial.

The centrepiece of this impressive coffret is the emblematic black tie recreated as an elegant, satin-finished metal stand that embraces two delicately stemmed flutes for a stylishly unforgettable toast à deux. Also inside are a specially-crafted personalized booklet and, of course, a bottle of the famously sophisticated Moët Rosé Impérial.

This collection is fun and very alluring!

Moët & Chandon is the official Champagne The Great Gatsby

Moët & Chandon has joined a stellar list of sponsors for the Great Gatsby production — The Baz Luhrmann movie is based on the classic novel by F.Scott Fitzgerald and is due to hit theatres May 10th.

Great Gatsby is set during a time when importing wine from Europe to Canada was done illegally. Coincidentally, Moët & Chandon is putting their 1921 vintage on sale — perfecting marketing on both ends. Leonardo DiCaprio is part of the collaboration and promises to be in Cannes. We are not sure what they have in mind – a “Gatsby” inspired cocktail is almost definitely part of the plan!

Champagne Brands Eye China

Moët & Chandon, Veuve Clicquot, Taittinger and other champagne houses could spearhead a move into China, in an indication of changing tastes.

Robert Beynat, chief executive of Vinexpo, was speaking to the Wall Street Journal following the publication of a new study.

99.5% of wine currently consumed in still wine. “The Chinese ignore the sparkling wines right now,” Beynat said.

He attributed this to a shortage of marketing by the champagne industry, and said leading brands would play an important future role in educating Chinese consumers about sparkling wines.

The overall growth in wine consumption in China is expected to slow to 39.6% over the next four years, compared with the 142% increase seen between 2007 and 2011.

Vinexpo expects 252m cases of wine to be consumed annually in China by 2016, up from 159m in 2011.

Beynat said the slowdown was a natural correction after the explosion in demand witnessed in China in recent years.

Nonetheless, he anticipated that the country would remain a growth story, as he pointed out China is expected to become the world’s sixth largest wine producer in 2016, ahead of Chile and Australia. “The more you produce, the more you drink,” he noted.

French wines still rule the Chinese market, accounting for around 48% of imports in terms of volume.

China’s per capita consumption is predicted to increase from 1.4 litres of wine per person to 2.1 litres over the next three years. This remains far behind France, the top nation on this metric, at 53.2 litres per person.

Source: AFP/Wall Street Journal

Moet & Chandon replaces Scarlett Johansson with Roger Federer

On Friday the Champagne House of Moët & Chandon announced that it is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.

In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, which is certain to generate lots of buzz when revealed in March 2013.

The partnership is expected to last for at four years and that Federer will be “a long-term friend of the house.”

“Federer personifies the glamour of achievement, great generosity, and tremendous style values that have been key to our house throughout its long history,” said Stephane Baschiera, president and chief executive of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Federer with Moët & Chandon’s hallmark hospitality.”

Federer said: “It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the Champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”