Cocktails are becoming one of Britain’s fastest-growing drinks categories, according to new research

The popularity of cocktails and the fact they are more widely available has helped boost sales through Britain’s pubs, bars, and restaurants by 10 % over the past 12 months taking the market value to £587m, says CGA’s Mixed Drinks Report Q1 2019.

The number of licensed premises selling cocktails has risen 7 % in the past year, with 42,000 on-trade outlets. Drinks-led pubs have been particularly fast to respond to demand, with a growing number opting to sell pre-prepared or draught cocktails.

Based on the on-trade, number one in the Top 10 list of mainstream cocktails is the vodka-based Pornstar Martini, served with a shot of Prosecco on the side. Sales of Pornstar Martini have risen 2 % over the past 12 months and accounting for 15.3 % of cocktails sold.

Having fallen from its top slot, the white-rum based Mojito is Britain’s second favorite cocktail, accounting for 12.4 % of mainstream sales, down 1.2 % from last year.

Occupying the rest of the Top 10 are: Long Island Iced Tea, Sex on the Beach, Daiquiri, Woo Woo, Espresso Martini, Martini, Pina Colada and Collins.

Charlie Mitchell, CGA drinks expert said: “There are two clear trends coming through in the mainstream consumer’s preference for cocktails – that of shorter, more complex drinks with a higher ABV like the Martini cocktails, but also a growing preference for longer, more refreshing drinks such as the Collins which has a more sophisticated, less sweet flavor profile.”

“Tastes have moved away from fruity, sweet drinks with the Woo Woo, Sex on the Beach and Cosmopolitan losing the most favor over the past 12 months.

“The growing popularity of Aperol Spritz and other spritz serves are part of the trend towards a lighter, more refreshing drink with a lower ABV and fewer ingredients allowing the taste of the base spirit to come through.”

CHAMPAGNE LANSON PARTNERS WITH LONDON’S ROYAL SHAKESPEARE COMPANY

Champagne Lanson has just announced that they are the new official Champagne of the Royal Shakespeare Company (RSC).

The Royal Shakespeare has over one million visitors each year and they will now be pouring Champagne Lanson’s exclusive Père et Fils as well as its Vintage Gold Label 2008, its Extra Age Brut NV and its popular Lanson Rose Label Brut Rosé NV in all of its bars and restaurants.

The company operates three theatres in the market town – The Royal Shakespeare Theatre, The Swan Theatre and The Other Place – as well as four bars and restaurants including Rooftop Restaurant, Susie’s Café Bar, Riverside Café and Swan Café.

Vicki Fleming, head of catering, Royal Shakespeare Company, commented: “We are delighted to announce that Champagne Lanson, one of the oldest holders of the Royal Warrant has become our new official Champagne partner. Producing some of the world’s finest Champagnes since 1760, Lanson is the perfect fit for us. The brand epitomizes quality, style and celebration so is perfect for our audiences.”

“Sold by the glass in every theatre bar, the delicious Lanson Père et Fils Brut NV is the perfect aperitif to complement a theatre visit, while a bottle of Lanson Gold Label Vintage 2008 goes wonderfully with a special event at our award-winning Rooftop Restaurant. Lanson Brut Rosé NV, Lanson Extra Age Brut NV and Lanson Gold Label Vintage 2008 will all feature on the Rooftop wine list”.

Paul Beavis, managing director of Champagne Lanson, added: “We are absolutely thrilled to be partnering with the Royal Shakespeare Company. It not only allows us to showcase our multi award-winning range of Champagne to its members; but we are also convinced that Lanson’s renowned freshness and added weight from extended aging ensures that our style of Champagne is also food-friendly.

“We are delighted that the Royal Shakespeare Company is able to showcase our range to its members and guests.”

Larkin Launches Premium Canned Wine

Larkin Wines, a boutique Napa winery which specializes in premium wines, has launched the first super-premium canned wine range to hit the UK market. The wines are aimed at specialty food retailers, drink retailers and event specialists.

The range includes: Larkin Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkin Napa Valley Red 2017 is a 100% Merlot; and Larkin Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.

Grapes have been sourced from the same small plot vineyards used for Larkin bottlings.

How the idea came about:

“The idea for Larkin came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realized there was no offer within the super-premium category” said owner/winemaker Sean Larkin.

UK distribution will be through James Hocking Wine, the new specialist boutique Californian agency. The cans will retail in UK at £9.99 for 37.5cl.

http://jacklarkin.com/

jameshockingwine.com

“PORN STAR MARTINI” NAMED UK’S FAVOURITE COCKTAIL

Knocking the minty Mojito off its perch, the cheekily titled Porn Star Martini is now the most popular cocktail in the UK, according to recent research by CGA Strategy. Porn Star Martini is now the most ordered cocktail in UK restaurants, bars and pubs.

Viewed as a modern classic, Porn Star Martini is made with vanilla vodka, fresh passion fruit, passion fruit liqueur and lime juice, and is served with a shot of Champagne on the side.

Pernod Ricard revealed that Absolut Vanilla brand is now the number one flavoured vodka in the UK on-trade, a spokesperson states “We have been tracking this fantastic cocktail’s rise in popularity and are delighted it has finally been given the crown it deserves. Consumers are increasingly looking for experiences and the Porn Star Martini delivers this because of the theatre the serve provides”

“We have recently seen just how loved this drink is via our Porn Star Martini Townhouse at London Cocktail week, which welcomed over 900 consumers,” said Adam Boita, head of marketing for Pernod Ricard UK.

The cocktail was created in 2002 by bartender and LAB bar founder Douglas Ankrah at The Townhouse bar in Knightsbridge. Ankrah first christened the cocktail Maverick Martini, in a hat tip to a dodgy club in Cape Town, but changed the name to Porn Star Martini.

“I called it the Porn Star Martini because I thought it was something that a porn star would drink. It’s pure indulgence, sexy, fun and evocative,” Ankrah told The Buyer in a recent interview.

The Official #Champagne Experience Day – London