This week Armand de Brignac launches a new cuvée — Blanc de Noir Ace of Spades made of 100% Pinot Poir at Harrods, London.
Blanc de Noir Ace of Spades sells for the hefty sum of £695 per bottle and is presented in a dramatic gunmetal bottle.
There is a limited production of 3,000 bottles with 240 being allocated exclusively to Harrods.
“A marvellous strength of the Blanc de Noirs is its versatility; it can truly be enjoyed on its own, but it will also be the perfect wine for an entire meal. This is a very sophisticated wine for the pleasure of a lucky few,” comments Gerald Loparco, a representative for Armand de Brignac. “Harrods has a global reach and an unmatched reputation for excellence, so we thought that our common philosophies and traditional approach with a modern twist was the perfect match for this worldwide exclusive launch,” Gerald adds.
Jay-Z has long been a fan of Armand de Brignac Champagne, which retails from $300 to $200,000 for a 30-litre bottle. The hip-hop mogul has now taken his love of this Champagne to the next level by purchasing the label from Sovereign Brands for an undisclosed amount.
‘We are proud to announce that Sovereign Brands, a New York-based wine and spirits company, has sold its interest in the Armand de Brignac Champagne brand to a new company led by the globally-renowned Shawn “Jay Z” Carter’,
The purchase of Armand de Brignac Champagne adds to his growing empire, which includes: 40/40 clubs, GOLD fragrance line, Roc Nation record label, and Roc Nation Sports management company.