After 13 years within the Maisons Marques & Domaines USA, Inc. (MMD) portfolio, Champagne Deutz will soon enter a new phase in the U.S. market.
Starting in 2012 Champagne Deutz will initiate a Regional Representation strategy, which means the brand will be represented by importers/distributors independent from the Champagne Louis Roederer network; thus following the worldwide protocol for the brand.
Fabrice Rosset, Chairman & CEO of Champagne Deutz, states: “Our worldwide strategy has been to have a separate importer from the rest of the wineries within the Group Roederer. It has served us well and we feel now is the time for the U.S. to follow the same strategy. I would like to commend MMD and its marketing and sales teams for building the image of our House and for establishing our presence nationally.”
Gregory Balogh, President & CEO of MMD, comments: “We are proud of our achievement and our partnership with Champagne Deutz over these many years. It has allowed the brand to get the attention it deserves in the highly competitive U.S. market. We wish our colleagues and friends of Champagne Deutz success in the future. We will always remain fans of this great brand.”
One of the oldest members of Champagne’s prestigious Grandes Marques houses, Champagne Deutz of Ay, France, (www.champagne-deutz.com ) has been making distinctive champagnes marked by finesse, elegance and complexity since 1838. The house has upheld the traditions of fine Champagne making handed down through five generations. Owning a significant portion of its own vineyards, Deutz selects only top rated grapes from 275 acres of vineyards in the finest crus of Champagne. The wines are slowly and carefully aged in the chalk-walled cellars far beneath the historic village of Ay.