Tag: Exports

Champagne Sales 2018: Record High of €4.9 billion

Total volume of Champagne shipments declined by 1.8% in 2018 to 301.9 million bottles, with a total turnover reaching €4.9 billion – 0.3% higher than in 2017.

As reported by the Comité Champagne at Prowein today, exports of Champagne are on an upward trajectory, rising by 0.6% in volume and 1.8% in revenue.

In Champagne’s more traditional markets of France and the UK, which together account for 60% of total sales, volumes dropped by around 4% each, while by value turnover slipped by around 2% in both markets.

The UK market, which remains the largest export market by volume, imported 26.7m bottles in 2018, a decline of 3.6%, while value reached €406.2m, a drop of 2.2% – making it the second biggest export market by value after the USA.

However, demand is most dynamic beyond the European Union. The USA, which remains the biggest export market by value and second biggest by volume, saw exports rise by 2.7% to 23.7 million bottles. To Japan, exports increased by 5.5% to 13.6 million bottles, while exports to the “Chinese triangle” (mainland China, Hong Kong, and Taiwan) increased by 9.1% to 4.7 million bottles.

Following very significant growth over the past decade (+134%), Australia saw imports of Champagne dip slightly, by 1.8%, to 8.4m bottles, which was attributed to a “less favourable exchange rate”.

Other countries are emerging stronger for Champagne, including Canada which increased its imports by 4.8% to 2.3 million bottles, Mexico by 4.3% to 1.7m bottles, and South Africa, where sales topped the million-bottle mark for the very first time, recording growth of 38.4% by volume and by 43.4% by value – the highest increase of any market on both counts.

“The 2018 results validate the value creation strategy of the Champagne region, based on a continual pursuit of exceptional quality and rigorous environmental targets,” the Comité Champagne said. “From an agronomic point of view, 2018 was an unprecedented year with a bumper harvest of outstanding quality, boding extremely well for the future Champagne cuvées.”

Champagne shipments* over the past 10 years:

2018: 301.9m

2017: 307.3m

2016: 306.1m

2015: 313m

2014: 307m

2013: 305m

2012: 309m

2011: 323m

2010: 319m

2009: 293m

Source:  Drinks Business and Just Drinks

Global Champagne exports rise 3.4%

Champagne exports across the globe have increased by 3.4% in value while the number of bottles exported fell by four million in 2012, according to the Comité Interprofessionnel du Vin de Champagne (CIVC).
The UK topped the list with Champagne exports increasing by 0.5% in value despite volumes dropped by 6.1% to 32.4 million bottles.

The increase in value was due to heavy spending from wealthy consumers from Russia and China living in London and often visit restaurants, hotels, bars and clubs – these places account for 30% of UK sales.
UK Champagne Bureau, the educational and promotional arm of CIVC, director Françoise Peretti said though the consumption of Champagne has gone down, consumers are paying high for the drinks. “We are seeing a new market emerging, as discerning consumers come and settle in London from developing Champagne markets such as China, India and Russia,” Peretti added. “This is where they choose to come to explore the best of Champagne.”

Liz Palmer

Champagne 2011 exports reached their second highest volume in 5 years

Champagne exports 2011 reached their second highest volume in five years – with sales close to the peak of 2007. Exports in 2011 were up by 5.1%, rising to a total of 141.2m bottles, the second largest volume ever achieved behind 2007 and only 9.5m bottles less than this peak, according to the latest statistics just released by Champagne’s governing body CIVC.

However because of a slight downturn in domestic sales in France, where the market weakened towards the end of the year, total sales figures rose by just over 1%, to 322.97m bottles.

The best performers in emerging markets were Russia (up 24.5%), China (up 19.4%), and Hong Kong (up 15.1%) – the rate of growth slowed in the second half of 2011; these three markets between them account for 4.1m bottles.

Top performer in emerging markets was India at 58.7% – total shipments to this market reached 290,286 bottles.

Shipments to Belgium and Germany both rose by 8.5% – the best results achieved within Europe.

Shipments to the USA recovered well, rising by 14.4% to 19.4m bottles – still short of the historic peak of 23.2m bottles in 2006.

Shipments to Australia rose to 4.86m bottles.

Michel Letter, head of G.H. Mumm and Perrier-Jouët, said, ‘2011 was the third best year ever after 1999 and 2007 with total shipments reaching 323m bottles, not bad considering the worldwide economic situation.’

Liz Palmer
@champagnehouses