I’m thrilled and honored to be selected as a Senior Judge for the 2023 Canadian Marketing Awards

I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries!

Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/

Liz Palmer
Wine Journalist, Author, and Global Influencer

Digital Wine Marketing for Wine Journalists

It was an honour and a privilege to participate as a speaker today for FIJEV [Journalistes et Ecrivains des Vins et Spiritueux] members on the topic “Digital Wine Marketing for Wine Journalists”.  

                       Wine Journalists Represent a Global Community

It was wonderful to see members from the United Kingdom, Lithuania, Roemenië, France, Hungary, Netherlands, Russia, Italy, Mexico, Portugal, Hong Kong, and Spain!  

Topics:  Social Media Users (Globally) – by the numbers; What happens in a social media minute; Why YOU must hit the ground running; Start with LinkedIn; What are the other top platforms to use?  Tips on how to write your bio for various social platforms; how to use hashtags; content writing for posts; how to stay relevant in the industry; and what are the trends for 2021

Testimonials:  

“Thank you Liz, great!! It’s something that is well over due in our community” – Paul Howard (UK) 

“Very good!  Thank you Liz – Filippo Magnani (IT)

#winelovers #winetrade #winewriters #winejournalists #winemarketing #winenews #instawine #socialmedia #digitalmedia #FIJEV #FIJEVwinetalk #winetalk #vin #vino #digitalmarketing #wineindustry #journalists #international

Press Release: Liz Palmer announces new website launch incorporating UPSocial Wine & Spirits Agency – a new global digital agency, based in Toronto, Canada

Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today; https://www.liz-palmer.com/ featuring UPsocial Wine and Spirits Agency.

The site has been designed to assist clients, agency partners and others in the wine and spirits industry, understand and learn about digital marketing, and trends in the marketing mix, including: Social Media, Influence, SEO, Content, Email and Event Planning. The new site https://www.liz-palmer.com/ will be updated on a weekly basis with news of partnerships, launches, business activity, events, and key industry highlights.

“Our team is really excited about the new global website launch! We have a unique combination of marketing services and packages, including 3 ‘Social Media’ Packages, and Brand Ambassador Packages.”

“Our mission is to connect wine and spirit brands with consumers to drive engagement (hence “UPSocial”) and build brand advocacy,”

“We will continue to invest in technology, services and people to meet the needs of our clients. These integrated services will further enhance our capabilities to support a full range of multichannel communication.”

“As an agency dedicated to exceeding our clients’ expectations, we understand the importance of adapting to our clients’ needs in order to provide the highest level of service and drive incremental business results,” said Liz Palmer, Founder

About UPSocial Wine & Spirits Agency
We are a digital marketing agency based in Toronto, Canada, one of the world’s leading technology innovation hubs. UPSocial Wine & Spirits Agency specializes in digital and influencer marketing for global wine and spirits brands. Our focus is on creating social media brand strategies, digital content marketing, and influencer relations, fueled by metrics and analytics to drive business results. We are completely dedicated to following innovative changes in the digital marketing world and take a proactive approach to furthering our clients’ campaigns.

The Strategy Team Includes:
Liz Palmer, who is one of 2018’s “Top 40” Social Media Power Influencers on the topic of wine, she is ranked Top 1% Industry SSI – LinkedIn, and was recently on a George Brown College Wine Symposium panel discussing Global Wine Communications and Trends. Liz has also partnered with the French Consul Toronto for Wine and Spirit Events 2018 and 2019.

To learn more, call 1-647-281-3633, email Rob Roland at rob@liz-palmer.com, or visit https://www.liz-palmer.com/