Glenmorangie releases a single malt designed to be paired with cake

Glenmorangie is celebrating the joy of a ‘cake moment’ with its latest release. The sweet and indulgent single malt, Glenmorangie A Tale of Cake is inspired by memories of baking, birthdays and more, with flavours of honey, vanilla and the fruit notes.  The idea for the spirit began with Dr Bill Lumsden, Glenmorangie’s director of whisky creation, thinking back on how some of his happiest memories involved cake. He experimented by finishing Glenmorangie in wine casks from the Tokaji region of Hungary, which lent their sweet honeyed notes to the smooth and fruity whisky.

Dr Bill said: “Like so many of us, some of my favourite memories come from cake, whether it be helping my granny in her kitchen, or the pineapple birthday cake my daughter surprised me with one year. By finishing whisky in Tokaji wine casks, I’ve captured the joy of those indulgent cake moments in Glenmorangie A Tale of Cake. The liquid is a rich copper, but the taste is pure technicolour – luscious, sweet and complex with multi-layered bursts of honey, white chocolate and fruits with a hint of mint.”

The whisky is finished in Tokaj wine casks, which is intended to help it develop flavours of honey, white chocolate and fruit. Glenmorangie has partnered with famed baker Dominique Ansel and bartender Jeremy Le Blanche to create a cocktail and cake pairing to mark the Scotch’s launch.

The cocktails will be made with a range of Glenmorangie whiskies including  The Original, The Lasanta and The Quinta Ruban.

The ‘CakeTail’ pairings will be available at Ansel’s bakery in New York, but the pair will also create recipes that whisky fans can make at home, which will be shared on Glenmorangie’s social channels.

Glenmorangie website: https://www.glenmorangie.com/en-gb

 

Cocktails are becoming one of Britain’s fastest-growing drinks categories, according to new research

The popularity of cocktails and the fact they are more widely available has helped boost sales through Britain’s pubs, bars, and restaurants by 10 % over the past 12 months taking the market value to £587m, says CGA’s Mixed Drinks Report Q1 2019.

The number of licensed premises selling cocktails has risen 7 % in the past year, with 42,000 on-trade outlets. Drinks-led pubs have been particularly fast to respond to demand, with a growing number opting to sell pre-prepared or draught cocktails.

Based on the on-trade, number one in the Top 10 list of mainstream cocktails is the vodka-based Pornstar Martini, served with a shot of Prosecco on the side. Sales of Pornstar Martini have risen 2 % over the past 12 months and accounting for 15.3 % of cocktails sold.

Having fallen from its top slot, the white-rum based Mojito is Britain’s second favorite cocktail, accounting for 12.4 % of mainstream sales, down 1.2 % from last year.

Occupying the rest of the Top 10 are: Long Island Iced Tea, Sex on the Beach, Daiquiri, Woo Woo, Espresso Martini, Martini, Pina Colada and Collins.

Charlie Mitchell, CGA drinks expert said: “There are two clear trends coming through in the mainstream consumer’s preference for cocktails – that of shorter, more complex drinks with a higher ABV like the Martini cocktails, but also a growing preference for longer, more refreshing drinks such as the Collins which has a more sophisticated, less sweet flavor profile.”

“Tastes have moved away from fruity, sweet drinks with the Woo Woo, Sex on the Beach and Cosmopolitan losing the most favor over the past 12 months.

“The growing popularity of Aperol Spritz and other spritz serves are part of the trend towards a lighter, more refreshing drink with a lower ABV and fewer ingredients allowing the taste of the base spirit to come through.”