“PORN STAR MARTINI” NAMED UK’S FAVOURITE COCKTAIL

Knocking the minty Mojito off its perch, the cheekily titled Porn Star Martini is now the most popular cocktail in the UK, according to recent research by CGA Strategy. Porn Star Martini is now the most ordered cocktail in UK restaurants, bars and pubs.

Viewed as a modern classic, Porn Star Martini is made with vanilla vodka, fresh passion fruit, passion fruit liqueur and lime juice, and is served with a shot of Champagne on the side.

Pernod Ricard revealed that Absolut Vanilla brand is now the number one flavoured vodka in the UK on-trade, a spokesperson states “We have been tracking this fantastic cocktail’s rise in popularity and are delighted it has finally been given the crown it deserves. Consumers are increasingly looking for experiences and the Porn Star Martini delivers this because of the theatre the serve provides”

“We have recently seen just how loved this drink is via our Porn Star Martini Townhouse at London Cocktail week, which welcomed over 900 consumers,” said Adam Boita, head of marketing for Pernod Ricard UK.

The cocktail was created in 2002 by bartender and LAB bar founder Douglas Ankrah at The Townhouse bar in Knightsbridge. Ankrah first christened the cocktail Maverick Martini, in a hat tip to a dodgy club in Cape Town, but changed the name to Porn Star Martini.

“I called it the Porn Star Martini because I thought it was something that a porn star would drink. It’s pure indulgence, sexy, fun and evocative,” Ankrah told The Buyer in a recent interview.

Moet & Chandon’s Oscar Cocktail Contest

Moet & Chandon is holding a competition to find the best “Oscar Cocktail” and the winning drink will be served at the Governors Ball. The winner will also receive tickets to a behind-the-scenes “Oscar weekend” with bleacher seats on the red carpet, and much more.

The winner will be determined by the number of “likes” received along with a panel of judges. Judges include: renowned mixologist and cocktail writer, Lindsay Nader; Moët & Chandon USA’s Vice President, Ludovic du Plessis; Oscar-nominated costume designer and Chair of the Academy’s Governors Ball, Jeffrey Kurland; and chef, and host of the Cooking Chanel’s FoodCrafters, Aida Mollenkamp.

The winner and his/her guest will receive:

• a three-night stay at a Marriot hotel
• roundtrip airfare on United Airlines
• tickets to the Governors Ball Preview Event
• red carpet bleacher seats at the Fan Experience Red Carpet Arrival and Viewing Party on Oscar Sunday
• access to the official Oscar viewing party at El Capitan

To enter: http://oscarcontest.moet.com
Submit your recipe (which includes Moet & Chandon) and photo.

Liz Palmer
@Champagnehouses