At its AGM last month, the Provence wine council (CIVP) approved a three-year action plan costing €7 million a year, which includes drives in no fewer than 15 export markets. From 2019-2024, Provence’s producers have established a clear agenda to support premiumization of their wines; increase the share of exports from 37% to 45%; and diversify shipment destinations, particularly towards the Asia/Pacific region (more specifically to China and Japan).
“Our actions in France and abroad are aimed at constantly increasing the reputation and image of our appellations across the globe. A levy increase is never taken lightly. This bold decision is a sign that producer companies are aware of the challenges to be met and the collective resources that need to be deployed”, states Jean-Jacques Bréban, chairman of the Provence wine council.
I’m very excited to be invited to the 5th International Rosé Symposium / Rencontres Internationales du Rosé.
The Symposium is hosted by the Provence Wine Council (CIVP), and the Rosé Research and Experimentation Centre, which takes place in the magnificent setting of the Mucem in Marseille on Tuesday, January 22, 2019.
The Symposium, this year, is focusing specifically on research and insights related to rosé wine.
The international speakers are members of the scientific, technical and wine-growing community, and will share their research and studies related to rosé wine.
The 2019 themes will focus on the future of rosé wines, revolving around three major challenges for the industry:
• Adapting to climate change
• Ecological transition
• Changing consumer patterns
The morning will be held as a plenary session, which will include the three major challenges. The lunch cocktail lunch designed by Gérald Passedat.
The afternoon sessions include technical or think-tank workshops, and the presentation of several innovations from fundamental or applied research.
Watch for my followup report.