Breweries from pole to pole are finding new ways to be creative this year –Colorado’s Beckenridge Brewery has decided to take things one step further to provide a few lucky locals the opportunity to receive their beer by reindeer.
Taking home delivery to the next level this holiday season, the Anheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?
The contest, which can be entered by visiting their website: https://www.breckbrew.com/ReinderDeliverySweepstakes
And runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively.
In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. You will also receive the bragging rights that come along with having a reindeer pull up to your front door. What better way to end 2020!!
The gift boxes will be exclusively available in Selfridges, London in-store and online, priced at £49.99 for the Impérial and £58.99 for the Rosé Impérial.
The packaging can be personalized with a name or a message using up to fourteen characters. Gift boxes can be ordered by taking a bottle to a Selfridges personalization station in-store or selecting the relevant option online.
The gift box unveiling coincides with the launch of Moët & Chandon’s ‘London Calling’ campaign at the high-end department store. This will feature a Champagne bar and “concept space” featuring photographs of famous moments of celebration in London’s history.
The concept space is inspired by the design of the classic red telephone box, with space for guests to sip Champagne at a bar alongside the photographic exhibition.
Customers can choose from a range of Moët cuvées as well as Champagne cocktails, created in partnership with London bars Mr Fogg’s, Heads & Tails, Coupette and Disrepute.
A calendar of cocktail masterclasses will be held from 6 October to 25 November at Selfridges, co-hosted by Moët & Chandon’s Champagne Ambassador. These can be booked in advance https://www.eventbrite.co.uk/o/selfridges-oxford-street-london-6395244523
As I head off on my festive break, I would like to wish all my readers and partners a very Merry Christmas and a prosperous New Year!
Thank you all for your wonderful support, and for visiting my website to get the latest news on my wine travels, global wine and spirit news, launches and updates.
I will be offline for a few days, returning December 26.
In the meantime, check out my recent article Wine Trends: What to watch for in 2020.
Happy Holidays from Liz Palmer and the UPSocial Wine & Spirits Team!!
#happyholidays #happyholidays2018 #happyholidays🎄 #merrychristmas #christmas #christmastime🎄 #christmasiscoming #christmasforwinelovers #wine #winelover #winelovers🍷 #spiritlovers #wineforchristmas #champagne #champagnelovers #cognaclovers #toronto #newyork #chicago #london #paris #reims #cognac
Wine remains the most popular alcoholic beverage to take to a Christmas/holiday party, with 59% citing it as their 1st choice, but 1/3rd that receive a bottle admit to “regifting” it to another, a survey by BIVB has found.
The average person receives four bottles of wine throughout the Christmas or holiday period and gives away an average of three bottles, yet more than three in ten of us (31%) often ‘re-gift’ a bottle wine that we receive.
But over a quarter (26%) admit to not knowing a lot about wine when purchasing wines, with price the deciding factor in most instances, with just over a fifth (21%) saying they buy whatever’s on special offer.
26% of respondents said it was the price that they looked at first, followed by style or grape variety (17%) and country or region (11%).
However, we are more likely to trade up at this time of year. According to a WSTA market report, outside of Christmas.
There is definitely something for every budget and occasion – I suggest you have a price range in mind before you go wine shopping – do your research.
Bordeaux Wines commissioned the research, which was carried out online by Opinion Matters in November and resulted in responses from 2,046 people aged over 18 in the UK.
Sources: Drinks Business and BIVB, WSAT