Tag: Champagne

Lady Gaga Collaborates with Dom Pérignon

Singer-songwriter Lady Gaga will be featured in an advertising campaign for Dom Pérignon Champagne starting April 6th.

The campaign is to be shot by British fashion photographer Nick Knight, although no further details are available at this stage.

She captioned the post on Instagram: “I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom, and we’re excited to share the Queendom with you, an artistic universe we created with my dear friend @nick_knight! (sic)”

Lady Gaga and the Champagne house will also be embarking on a wider collaboration that will see the release of limited-edition Dom Pérignon bottles along with a sculpture designed by Lady Gaga.

Dom Pérignon will also be supporting Lady Gaga’s “Born This Way Foundation.”

 

Champagne Nicolas Feuillatte and Champagne Castelnau Announce Merger

The Boards of Directors of Centre Vinicole – Champagne Nicolas Feuillatte (CV-CNF) and the Coopérative Régionale des Vins de Champagne Castelnau (C.R.V.C) agreed on the action in order to “strengthen the cooperative movement in the Champagne region”.

The move is subject to a vote at the AGM of both companies in June 2021.Once approved, a new name will be created.

CV-CNF and CRVC represent over 6,000 growers in the French region. Nicolas Feuillatte is the largest producer in the region before this merger was announced. “Our grower families will be proud to back this new cooperative project. Our vision of the future and determination will safeguard the social and federating values of our community of local winegrowers,” said Fabrice Collin, C.R.V.C’s chairman.

Véronique Blin, chairwoman of the CV-CNF, said: “This merger represents the place where our common destiny will take shape, where together we will find the impetus to breathe new life into the Champagne vineyard, and from which we will emerge stronger and more together.”

 

LVMH appoints Berta de Pablos-Barbier and new CEO for Moët & Chandon, Dom Pérignon and Mercier

French luxury group Louis Vuitton Moët Hennessy (LVMH) has appointed Berta de Pablos-Barbier as its CEO for its Champagne houses Moët & Chandon, Dom Pérignon and Mercier.

With current CEO Stephane Baschiera stepping down in the New Year, his place will be taken by Berta de Pablos-Barbier, currently an executive at Mars Wrigley.

Pablos-Barbier will take on her new role on January 1st, with Baschiera staying on until the end of that month to aid the handover.

Baschiera has spent 24 years at Moët Hennessy, the last eight as head of Moët & Chandon, Dom Pérignon and Mercier. Pablos-Barbier meanwhile has degrees in agricultural engineering and food sciences from the University of Valencia and the IFM’s executive MBA in Global Fashion Management. She is currently chief growth officer at Mars having previously held senior positions at Boucheron and Lacoste.

Philippe Schaus, chief executive and CEO of Moët Hennessy said: “I am delighted to welcome Berta de Pablos-Barbier to the management of Moët & Chandon, Dom Pérignon and Mercier. Thanks to her initial training in agronomy, Berta will be able to understand the field of viticulture and winemaking.

“Alongside Stéphane Baschiera, she will devote the whole month of January to this integration in order to ensure perfect continuity in the management of our three houses. I am convinced that, with the support of her teams, she will play a decisive role in the development of Moët & Chandon, Dom Pérignon and Mercier.”

The group’s other Champagne houses, Krug, Ruinart and Veuve Clicquot, all have their own CEOs, with Pablos-Barbier now the second female CEO alongside Krug’s Maggie Henríquez.

Perrier-Jouët launches eco-friendly gift box for the holiday season

After two years in development, Champagne house Perrier-Jouët just launched a new range of fully recyclable, eco-friendly gift boxes in perfect timing for the festive period.

The boxes will now be used to house its classic, non-vintage Champagnes, including Perrier-Jouët Grand Brut, Perrier-Jouët Blason Rosé and Perrier-Jouët Blanc de Blancs.

The project follows two years of research and development in order to deliver packaging that merges “a minimalist aesthetic with a focus on sustainability”.

The white boxes are made from natural fibre, sourced from certified sustainable forests in northern Europe, and are embossed with water-based ink, which is free from mineral oils.

The eco gift box collection is available globally through various retailers, including, in the UK, through Fortnum & Mason (RRP: £47.50).

Perrier-Jouët is aiming to make its entire gifting offer fully sustainable by 2022. It has already introduced recyclable shipping cases that are made from grass paper.

Séverine Frerson, cellar master at Maison Perrier-Jouët, said: “For more than two centuries, Maison Perrier-Jouët has maintained a symbiotic relationship with nature which we are incredibly proud of.

“Our founders, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture. Today, nature remains at the very heart of the House, and has provided the inspiration for this exquisite gift-box collection.”

Moët & Chandon launches ‘Specially Yours’ personalized Christmas gift boxes

The gift boxes will be exclusively available in Selfridges, London in-store and online, priced at £49.99 for the Impérial and £58.99 for the Rosé Impérial.

The packaging can be personalized with a name or a message using up to fourteen characters. Gift boxes can be ordered by taking a bottle to a Selfridges personalization station in-store or selecting the relevant option online.

The gift box unveiling coincides with the launch of Moët & Chandon’s ‘London Calling’ campaign at the high-end department store. This will feature a Champagne bar and “concept space” featuring photographs of famous moments of celebration in London’s history.

The concept space is inspired by the design of the classic red telephone box, with space for guests to sip Champagne at a bar alongside the photographic exhibition.

Customers can choose from a range of Moët cuvées as well as Champagne cocktails, created in partnership with London bars Mr Fogg’s, Heads & Tails, Coupette and Disrepute.

A calendar of cocktail masterclasses will be held from 6 October to 25 November at Selfridges, co-hosted by Moët & Chandon’s Champagne Ambassador. These can be booked in advance https://www.eventbrite.co.uk/o/selfridges-oxford-street-london-6395244523