Louis Vuitton Moët Hennessy has announced ‘Behind-The-Scenes Days’ at their European artisan workshops, ateliers, and vineyards for two days in October.

WWD reports that on the 15th and 16th of October the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands which include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and Champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault, Chairman and CEO of LVMH has recently stated: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”

LVMH is not the first luxury house to come up with this idea of “behind-the-scenes days”, last year Gucci toured the world with its Artisan Project, showcasing its production methods.

Most of events will take place in France and workshops are planned for locations in Italy, Spain, Scotland, and Poland. More information will be released later this month when bookings will go live online.

List of Participating Properties:
Christian Dior Couture, Salon de Haute Couture, Paris
Parfums Christian Dior, Siège Parfums Christian Dior, Paris
Louis Vuitton, Ateliers d’Asnières, Asnières
Berluti, Salons Berluti, Paris
Givenchy Couture, Studio de Création, Paris
Kenzo Mode et Kenzo Parfum, Showroom, Paris
Emilio Pucci, Archives, Italy
Loewe, Showroom, Madrid, Spain
Chaumet, Salons Chaumet, Paris
Guerlain, Maison Guerlain, Paris
Moët & Chandon, Résidence de Trianon, Epernay, Champagne
Dom Pérignon, Abbaye d’Hautvillers, Hautvillers, Champagne
Veuve Clicquot Ponsardin, Hôtel du Marc et Pavillon de Muire, Reims, Champagne
Champagne cellars of Maison Krug and Maison Ruinart, Reims, Champagne
Hennessy, Château de Bagnolet, Poitou, Charentes, Cognac
Chai de la Faïencerie, Poitou, Charentes, Cognac
Quais Hennessy, Poitou, Charentes, Cognac
The Glenmorangie Company, The Glenmorangie Distillery, Scotland
Belvédère, Belvedere Distillery, Poland
Château Cheval Blanc, Aquitaine
Château d’Yquem, Aquitaine
La Grande Epicerie de Paris, Paris
Le Jardin d’Acclimatation, Maison de Kiso, Paris

Shipwreck Champagne sold for record $78k to anonymous bidder

An anonymous Internet bidder has paid $78,200 (54,000 euros) for two bottles of 200-year-old Champagne salvaged from a shipwreck at the bottom of the Baltic Sea.

The buyer, reportedly from Singapore, paid a world-record price of 30,000 euro for a bottle of Veuve Clicquot and 24,000 euro for a bottle of Juglar.

The bottles were part of a cache found aboard a two-masted schooner that ran aground between 1825 and 1830 and that Finnish divers stumbled upon last July. They are believed to be the oldest preserved examples of their respective brands.

Wine experts who studied the corks and hand-blown bottles said the wines were produced between 1811 and 1831.

“Most likely they’re older than that, because in those days they kept wine stored for 10 to 12 years in barrels before they shipped it,” said Christian Erikson, the diver who discovered the cache.

Salvaging the bottles — among a batch of about 150 which were preserved in ideal conditions at the bottom of the Baltic Sea and include Heidsieck Champagne — began in August.

The batch was auctioned in in Aland, an autonomous province of Finland, which owns the Champagne.

The buyer’s identity was not revealed, according to the Associated Press.

“Today proved to be one of the most historic and exhilarating events in the world of wine,” said John Kapon, CEO of the New York auction house Acker Merrall & Condit, which conducted the sale, according to a report in the Toronto Sun. “To have America and Asia battling it out here in Europe, setting a new world record, is a testament to the globalization of the fine wine market, and this is only the beginning.”

Reims Cathedral Celebrates Its 800th Anniversary This Year

Both the United States and the Champagne Region Share History.

The Notre-Dame Cathedral of Reims, historic coronation site for French kings located in the Champagen region of France, celebrates its 800th anniversary this year.

Designated as a UNESCO World Heritage Site in 2001, the Reims Cathedral welcomed generations of French monarchs and nobility. Wines from the Champagne region were historically served at the royal banquets that accompanied coronations, contributing to Champagne’s reputation as a luxurious beverage.

To mark the cathedral’s 800th anniversary, Champagne houses and wineries have committed to restoring statuary located around the façade. The Comité Interprofessionnel du Vin de Champagne (CIVC), a trade association that represents the grape growers and houses of Champagne, France, has been a long-standing supporter of efforts to restore the cathedral.

“The Reims Cathedral is a stunning showcase of the Champagne region’s history and beauty,” said Sam Heitner, director of the Champagne Bureau, the U.S. representative of the CIVC. “Just as the Champagne region has a long history of working together to ensure quality, so too have they joined forces to protect this masterpiece of Gothic architecture.”

The latest restoration is another in the ongoing series of projects undertaken to address significant damage sustained by the cathedral during World War I, many of which have been financed by supporters from the United States and the Champagne region.

Beginning in 1919, the Rockefellers, an American philanthropic family, funded a series of projects at the Reims Cathedral to restore the roof, Angel bell tower and grand fleur de lis. These efforts were integral to both the restoration of the world-famous cathedral and to attracting other long-term donors. Over the past decades, the CIVC has funded numerous restoration projects, including new stained glass windows and restoration of the chime, astronomical clock and neo-Gothic chandeliers.

The town of Reims has planned a series of celebrations through mid-October of this year to celebrate the cathedral, including concerts, exhibitions and a spectacular daily light show. For more information, please visit


St Regis Hotel Bangkok Revives the Art of Champagne Sabring

As part of its opening celebrations, St Regis Bangkok is reviving the traditional art of sabring champagne. Showcasing the age-old ritual will be the hotel’s head butler, who will sabre several bottles of champagne at the hotel’s bar each night at 6:30pm. Guests can experience the thrill of the skill and then partake in the overflow of bubbly champagne.

Popularised during the Napoleonic era, champagne sabring is the art of separating the collar from the neck of a champagne bottle with a sabre. The sabre is slid along the body of the bottle towards the neck; the force of the blade hitting the lip breaks the glass, while the cork and collar remain together after separating from the neck. Whilst enjoying champagne celebrations after Napoleon’s spectacular victories, the difficulty of removing the cork from the bottle on horseback proved to be quite a challenge. As sabres were the army’s weapon of choice during that era, the problem was quickly remedied with a flick of the wrist. It was through this technique that the art of champagne sabring was born.

Moet Launches “Moet Ice Imperial”

Moet & Chandon has just launched a Champagne designed to be served over ice.

Moet Ice Imperial is a new assemblage made of 50% Pinot Noir, 40% Pinot Meunier and 10% Chardonnay. The Champagne is demi-sec and it has had successful trials in the USA, France and Germany.

Chef de Cave Benoit Gouez describes Moet Ice Imperial: “An aromatic intensity strikes immediately with tropical fruit aromas and hints of soft spices and aromatic plants such as blackcurrant and peppermint. The attack in the mouth is ample and fleshy, with a rich explosion of fruit and sweet aromas such as toffee or quince jelly. Then the acidity emerges for a refreshing finish with notes of grapefruit and ginger. The rich structure offers a hint of sweetness, and stands up against dilution while catering to all palates.”