PIPER-HEIDSIECK LAUNCHES “BODYGUARD”

Champagne Piper-Heidsieck has wrapped its new limited edition ‘Bodyguard’ Champagne in a ‘sexy red crocodile skin’ for its launch this month.

The 75cl Champagne Brut, in a lipstick red faux crocodile skin sheath, is “a perfect example of how innovative and audacious this brand can be”, says Matthew Hodges, Rémy Cointreau Global Travel Retail Marketing Director. “Although Rémy Cointreau Global Travel Retail will distribute only small quantities of this limited edition in travel retail, it will bring a halo of excitement to the whole brand.” 


Champagne Piper-Heidsieck Bodyguard will be sold in selected travel retail outlets, with the initial rollout in Aelia, Paris Charles de Gaulle Airport stores.

Tasting Notes from Piper-Heidsieck as having ‘springtime citrus aromas with notes of apples and pears’.

Liz Palmer – Wine and Travel Writer
Member of the Circle of Wine Writers (UK)
http://twitter.com/champagnehouses

SEPTEMBER 1ST DEADLINE: AUSTRALIA CORKS ITS USE OF “CHAMPAGNE”

On September 1 Australia joins the global movement to support robust truth-in-labelling laws that protect consumers by requiring that wine growing place names are reserved exclusively for the regions where the wines come from.

Any bubbly produced in Australia after September 1 can no longer be labeled as “Champagne”, and will have to be called ‘sparkling wine’ or other term.

There has been a trade agreement signed between Australia and European Union which is meant to protect winegrowers around the world, and to enforce labelling laws, an initiative of the Comité Interprofessionel du Vin de Champagne, or CIVC in France.

Russia and Vietnam continue to mislabel their bottles, says a CIVC spokeperson, and more than 50 percent of sparkling wine in the US is mislabeled as champagne.

Canada has robust labeling laws and consumers have been educated and are aware they are purchasing a bottle from the Champagne region of France.

To mark this industry milestone, CIVC has created this website to count down the days and minutes until the new Australian law comes into force http://countdown.champagne.us/

Moet & Chandon and the United States Tennis Association (USTA) Team up for US Open

Moet & Chandon and the United States Tennis Association (USTA) have recently announced that Moet & Chandon will be the official Champagne of the US Open. Together with the USTA, Moet & Chandon will offer a number of luxurious and charitable elements to tournament guests as well as to those cheering on the tournament stars from their homes.

“Moet & Chandon’s debut partnership with the US Open is truly the perfect match, as both brands share a passion for success and celebration,” commented Daniel Lalonde, President and CEO of Moet & Chandon. “Through the magic of Champagne, we look forward to creating unique and unforgettable experiences together with the USTA by toasting all the players and fans throughout the exciting competition.”

Moët offerings include: Moët & Chandon Rose Imperial, Moët & Chandon Grand Vintage and the most recent Moët Ice Imperial, the first champagne created to be enjoyed over ice. Guests can enjoy most of the vintages in the bars and restaurants throughout the US Open. Moët Ice Imperial can be found only at the Champagne Bar near food village and adjacent to Mojito Restaurant.

Kim Kardashian and Kris Humphries choose Armand de Brignac “Ace of Spades” Champagne for Wedding

Armand de Brignac “Ace of Spades” was the Champagne choice for Kim Kardashian and Kris Humphries’ wedding reception on Saturday, August 20th at a lavish private estate in Montecito, California.

Following the official ceremony, Kim and Kris’ guests, which included Eva Longoria, Ryan Seacrest & Julianne Hough, Venus & Serena Williams, Mario Lopez and Lindsay Lohan were escorted into the property’s mansion, where they enjoyed an Armand de Brignac Champagne reception.

Dinner included a four-course meal created by celebrated chef Wolfgang Puck. Armand de Brignac Brut Gold was served with appetizers and main dish, and dessert was served with Armand de Brignac Rose.

Dinner and speeches ended with a final toast with Armand de Brignac Rose Champagne.

Liz Palmer
Wine Writer
www.boutiquechampagnehouses.com
http://twitter.com/champagnehouses

CALLING ALL FASHIONISTAS – CELEBRATE NYC FASHION WEEK AT MANDARIN ORIENTAL WITH A ‘MOËT CHAMPAGNE SLUMBER PARTY’ !

In celebration of NYC Fashion Week 2011, Mandarin Oriental has partnered with Moët & Chandon to create a glamorous Manhattan girls’ getaway – a Moët Champagne Slumber Party! Celebrate with three of your closest friends in luxury accommodations while enjoying quality time shopping, getting pampered, and bonding over copious amounts of Moët Imperial bubbly.

The ‘Moët Champagne Slumber Party’ package includes:

• One night in a suite for up to two people, or one night in a suite with a
connecting room for up to four people;

• Two bottles of Moët Imperial Champagne per suite/room;

• Manicures and pedicures in the hotel’s Five-Star Spa;

• Saks Fifth Avenue VIP shopping experience with a Personal Style Consultant; and

• A selection of ‘girls’ night in’ movies

Package rates range from $3,250 USD for one night of suite-only accommodations for up to two people, and start from $5,000 USD for one night of suite with connecting room accommodations for up to four people. This package will be available 8 September 2011 – 30 April 2012, is based on availability, and cannot be combined with other offers. Additional nights may be booked at prevailing rates – to book, contact reservations at:

+1 212 805 8800
+1 866 801 8880
www.mandarinoriental.com.