LATEST POLL SHOWS EXTENSIVE SUPPORT FOR WINE TRUTH-IN-LABELLING

UNPRECEDENTED COALITION OF INTERNAIONAL WINE REGIONS JOINED BY NOTABLE CHEFS IN EFFORT TO PROTECT WINE PLACE NAMES.

Leaders from 15 of the World’s Premier Wine Regions gather in New York today, along with top international chefs to call on policymakers to heed growing consumer demand for wine truth-in-labelling.

Disclosed today were results from a recent poll of U.S. consumers (conducted by Public Opinion Strategies). Surprisingly, findings showed that Americans have very strong feelings about the role of location in making wine-purchasing decisions. Key findings from the poll of 1,000 U.S. wine drinkers include:

• 79 percent consider the region where a wine comes from an important factor when buying a bottle of wine;
• 75 percent report they would be less likely to buy a wine if they learned that it claimed to be from a place like Champagne, Napa Valley or Oregon, but in actuality was not;
• 84 percent think that the region a wine comes from is extremely important in determining its quality;
• 96 percent say that consumers deserve to know that the location where wine grapes are grown is accurately stated on wine labels; and
• 98 percent support establishing worldwide standards for all winemakers that would require that they accurately state the location where wine grapes are grown on wine labels.

“In over 20 years of polling, rarely have we seen such strong feelings on an issue like this,” said Rob Autry, partner of Public Opinion Strategies and the lead pollster on this project. “Consumer sentiment this strong is a clear signal that Americans care a great deal about the location a wine comes from and clearly want ready access to that information when looking at a bottle.”

Perhaps most troubling was the fact that despite broad interest in wine location from all sectors of the U.S. wine-consuming populace, when presented with two labels to compare side by side, most consumers were unable to determine the correct origin of the wine. This underscores the challenges winemakers face with current labelling laws.

“The research released today shows consumers are more focused on product origins than ever before and it isn’t just a passing concern, but one they feel extraordinarily strong about,” said Linda Reiff, executive director of Napa Valley Vintners. “When a place name is misused, a part of the identity of that distinctive wine region is lost and consumers can be misled. This poll also shows that U.S. consumers understand this and are looking for clear labelling of wine place names when they purchase wines.”

“The 15 regions gathered here today agree that great wine is made in unique places all over the world and that these unique place names must be protected. A failure to do so undermines all of these wine-growing regions and, as the research shows, runs counter to the expectations of the consumer,” said Bruno Paillard, representing the Comité Interprofessionnel du Vin de Champagne. “People want to know where their wines come from. The Declaration signatories have taken a global stand for truth-in-labelling and we are committed to working together to maintain and protect the integrity of wine place names.”

The poll was released by the signatories to the Joint Declaration to Protect Wine Place & Origin, a coalition first formed in 2005 when the initial global declaration was signed. The organization has since doubled in size, welcoming two new members – Rioja and Long Island – at this year’s meeting in New York.

In addition to the growing number of wine regions joining the campaign to protect place names, some of the world’s preeminent names in food and wine have joined hands with the coalition as well. An open letter was released today signed by chefs and sommeliers lending their support for truth in wine labelling. Signatories include Thomas Keller from Per Se and the French Laundry; Ferran Adrià from El Bulli; Daniel Boulud from Daniel; Alexandre Ferrand from Alain Ducasse; Wolfgang Puck from Wolfgang Puck Restaurants; Antoine Hernandez from Joël Robuchon; Michel Richard from Citronelle; José Andrés from Jaleo and minibar; Pontus Elofsson from Noma; Charlie Palmer from Charlie Palmer Restaurants and many others.

“We support the Joint Declaration to Protect Wine Place & Origin because place names are central to understanding the foods and wines we work with every day,” says José Andrés, a James Beard Award-winning chef with restaurants in Washington, D.C.; Las Vegas and Los Angeles. “We celebrate foods and wines from all over the world every day, because they bring special elements to the table and we believe that clear labelling is central to this experience.”

“Americans care about where their food and wine are from more than ever before, so we must stand together to ensure that consumers accurately receive the location-driven products they desire,” says Chef Ken Frank of Napa Valley’s landmark restaurant, La Toque.

The coalition hopes that the clear and resounding results of consumer survey data, combined with the accelerated interest on the part of chefs and other food and wine experts and an overwhelming majority of the world’s leading wine regions now working in unison will push lawmakers and others around the globe to better protect wine place names in the U.S. and beyond.

By signing the Declaration, the 15 wine regions have collectively affirmed that geographic names are fundamental tools for consumers to identify the wines from specific wine-growing areas. In their meetings today in New York, the regions renewed their commitment to working together on the consumer education and public advocacy necessary to ensure that these names are protected and respected worldwide.

The Joint Declaration to Protect Wine Place & Origin was originally signed on July 26, 2005, and now has the support of 15 international wine regions including Champagne, France; Chianti Classico, Italy; Jerez, Spain; Long Island, New York; Napa Valley, California; Oregon state; Paso Robles, California; Porto, Portugal; Rioja, Spain; Sonoma County, California; Tokaj, Hungary; Victoria, Australia; Walla Walla Valley, Washington; Washington state; and Western Australia. These quality wine regions have come together to foster the growing global recognition that location is the most important ingredient in wine. To lend support and read the full text of the Declaration, visit www.protectplace.com

Liz Palmer
@ChampagneHouses

Sir Paul and Lady McCartney’s Wedding Champagne

Official Portrait of Sir Paul McCartney and his new wife Nancy – taken by Sir Paul’s daughter Mary.

Champagne of choice for Sir Paul and Lady McCartney’s Wedding:
non-vintage Dumangin Grande Reserve Champagne

About J.Dumangin & Fils

History
Gilles Dumangin is the fifth generation of Dumangin Champagne producing high class Champagne from Premier Cru vineyards on the Montagne de Reims. Pressing, assemblage, rémuage, disgorging, corking and labeling are all completed inhouse where Dumangin Père et Fils oversees each process personally.

Vinification
The grapes are harvested from 25-year-old vines and fermented in stainless steel and enamel vats. After the addition liqueur de triage, the wine then rests on its lees for thirty months before disgorging, which takes place approximately three months before the wine is ready for shipping. At this stage a final dosage which dictates the dryness of the Champagne and the ‘house’ style. Rémuage (the process of moving the sediment to the neck of the bottle before disgorgement) takes place manually and on wooden stands.

Cépage
25% Chardonnay, 25% Pinot Noir & 50% Pinot Meunier

Tasting Notes

“Tight-knit, perfumed, intriguing.” “One of my favourite non-vintage fizzes.” Jancis Robinson
‘delicious, rare and delectable’

Serve
As an aperitif or with shellfish, oysters or soft, and creamy cheeses

Liz Palmer
@champagnehouses

Pol Roger launches Nathalie Garçon Gift Box For The Holiday Season

On the occasion of Christmas and New Year, the House of Champagne Pol Roger has asked fashion designer Nathalie Garçon to dress a box. He has designed this elegant and stylish box with two drawers. At the top drawer lies a scarf of velvet and satin in gold and black hues. This inspiration was taken from Nathalie Garçon’s winter collection. The second drawer contains a bottle of Pol Roger Vintage 2000 vintage.

This divine vintage nectar is made up of a blend of Pinot Noir (60%) and Chardonnay (40%) from premier and grand crus.

This is a Christmas gift that will please most! (250 €)

Liz Palmer
@champagnehouses

TO ALL TECH-SAVVY CHAMPAGNE LOVERS OCTOBER 28 IS GLOBAL #ChampagneDay

On Friday October 28th, 2011 between 1:00 AM to 12:00 PM (PT) Champagne lovers around the world will join the online conversation to celebrate the uniqueness of true Champagne from the Champagne region of France. This global event is set to run 24 hours to give everyone time to have a glass of Champagne when it makes sense in their time zone.

Champagne Day (International) Co-hosts are: Christian Oggenfuss, DWS, Andrea Immer, MS, Jayne Powell, Liz Palmer, Mélanie and Benoît Tarlant, and Becky Sue Epstein

To participate in this “virtual celebration’: share on Facebook, Twitter, YouTube, Foursquare, LinkedIn or any other social site using the #ChampagneDay hashtag all day October 28. You’ll be able to search what other Champagne lovers are sharing by using the #ChampagneDay hashtag.

Here is how you can join the #ChampagneDay conversations:

• Register at http://champagneday.eventbrite.com – This keeps you in the loop of all the
latest happenings

• Choose your Champagnes for #ChampagneDay

• Whether you’re joining in on the Global celebration at home, at a restaurant, or decide
to visit one of the local co-hosted events, you can post your impressions, photos,
tasting notes, experiences, videos, and any other Champagne-related stories online for
others to see – just remember to tag them with the #ChampagneDay hashtag

• Track what other people are sharing by using Hootsuite, Tweetdeck, Kurrently, and Twitter Search

#ChampagneDay C O N T E S T

As part of this celebration, The Champagne Bureau is hosting a contest to recognize authentic Champagne. One Grand Prize winner will be selected randomly and receive an iPad 2. Four runners-up will receive exclusive Champagne tasting kits.

To participate, send a picture of an authentic Champagne label to champagne@clsdc.com or post the picture to your Facebook profile, tag yourself, and The Champagne Bureau in the picture.

Contest entrants may submit multiple entries to increase their chances of winning. All entries must be unique, as duplicate entries will not be considered. For more information visit: Contest entrants may submit multiple entries to increase their chances of winning. All entries must be unique, as duplicate entries will not be considered. For more information, visit http://bit.ly/pEuH8d.

Last year’s Global #Champagne Day was an overwhelming success and this year’s is promising be even better!

Liz Palmer
@champagnehouses