The Mistral Wine and Champagne Bar – São Paulo, Brazil

The Mistral Wine and Champagne Bar is a stunning space showcasing wines and champagnes in a modern and minimalist way. Forgoing the typical shelving units, this store displays bottles on backlit walls, making it appear as though they are floating in midair.

Designed by Studio Arthur Casas and located in São Paulo, Brazil, the bar bridges the gap between the in-store and online consumer. The clean lines and bright lighting brings to mind a digital world while the wood panels add an undeniable warmth.

The Mistral Wine and Champagne Bar also has an interactive gallery, reading room and tasting area.

Liz Palmer

Pop-up Champagne Bar is back on Aspen Mountain

A traveling champagne bar, which debuted last spring on the ski slopes, provided a unique experience and caused no problems, Aspen Skiing Co. officials reported.

“I’m happy to report we had no problems whatsoever,” said David Bellack, Skico senior vice president and general counsel. “It was popular with the guests. The people who visited it seemed to enjoy it a great deal.”

In February, when the pop-up champagne “oasis” first came before commissioners, there were concerns about promoting on-slope drinking, and Commissioner George Newman wound up voting against the proposal.

On Tuesday, no vote was necessary, and commissioners raised no concerns with the plan.

“It wasn’t a big party,” John Speers, general manager of The Little Nell, said of last season’s experience. “It was never a big drinking crowd that was going to make a day of it.”

The Nell, the luxury hotel at the base of Aspen Mountain, also operates the Sundeck restaurant at the summit and oversees the champagne bar, a portable affair set up at sunny spots on the mountain where patrons could enjoy great vistas. Skico plans to set up the bar again for spring skiing, starting on Presidents Day weekend, but it did uncork the bar for opening day this winter, given the unseasonably high temperatures.

“It doesn’t work too well when we have temperatures of minus 2,” Bellack said.

The bar operated on weekends last season, selling small, snow-chilled flutes of Veuve Clicquot for $15 each. The amenity was unique among ski areas and gave Aspen some additional media attention as a result, Speers said.

“We’re always trying to figure out how to position ourselves to get more PR,” he said. “It’s about having a cool new thing for our guests that they don’t see somewhere else.”

Source:Aspen Times

Krug Champagne Takes Marketing To New Heights: Krug Institute of Happiness

Krug has gone a few steps this December with an innovative new marketing campaign. The Champagne producer has announced the launch of the Krug Institute of Happiness, which will be running for one week during the month of December. The ‘Institute’ has found its home in a previously undiscovered London location and its guests will be honored with a ‘pleasure seeking menu’ paired with and inspired by Krug Champagne. The menu has been created by one of London’s top Michelin star chefs, Nuno Mendes.

The aim behind the lavish campaign is to encourage consumers to think of happiness, celebration and luxury when they think of Krug Champagne. The experience not only includes a fabulous dinner, but also whisks guests through a lit up London, making the whole affair seems like something out of a Richard Curtis film (think Love Actually and Notting Hill).

Krug says, “The Institute of Happiness sets the stage for creating happiness and discovering the craftsmanship and passion behind Krug Champagne. Beginning the experience, guests are whisked through the city in a private transfer to the previously undiscovered location of 85 Swains Lane.

“Arriving at the Institute of Happiness, guests enter a once in a lifetime opportunity to immerse themselves in all things pleasurable. Krug’s Institute of Happiness seeks to touch every guest with an emotive memory through a once in a lifetime dining experience, set to create happiness in each guest.

“Every element of the Institute of Happiness is a bespoke experience, from guests place settings to the music heard throughout the evening. The completely unique and bespoke adventure into the world of Krug is facilitated by touching the senses of sight, sound, scent and of course taste, as every element of the experience is designed to create happiness in all guests. The four-course menu is designed by the Michelin-star chef, who has built each course around a different endorphin-releasing ingredient, as the final flourish to all the dream-like elements.”

Yes, a wonderful experience, but there is more to the marketing campaign masterfully created by Krug than creating a fabulous evening for its handful of guests. It has captured everything that is wonderful about Christmas in London. The cold nights, warm houses, celebrating with friends, lavish meals and luxury, not to mention sipping Krug.

The event has been running this week, so there may be only a small handful of exclusive tickets left… a perfect impromptu experience in one of the world’s most fabulous capital cities www.kruginstituteofhappiness.com.

Champagne Launch: Champagne Tendil and Lombardi

Tendil & Lombardi recently announce that their Champagnes will be hitting the shelves in the U.S. for the 2012 holiday season!

Background: Tendil & Lombardi Champagne is the project of Laurent Tendil and Stephane Lombardi, childhood friends from Lyon, France. Champagne lovers from early on, Tendil et Lombardi both left top management positions in multi-national companies when they made the leap towards what had been a dream for years, creating their own Champagne. After reaching an agreement in 2007 with a producer allowing them to use parcels and equipment in the Aube region.

Lombardi explains “We both decided to chase down our dream, despite the economic climate and personal financial risks. We’ve had some very rough nights where I would call Tendil saying this project is hopeless, and he’d tell me that we’d be fine — some other nights he would call and I would be the one to reassure him.”

The road is still very long for these two entrepreneurs, nevertheless Tendil & Lombardi Champagnes are already sold in eight countries, and all six cuvees have been rated 90+ by Wine Spectator, not to mention the positive response from Wine Enthusiast, Stephen Tanzer and others.

Tendil & Lombardi’s six cuvees are mainly mono-varietal, either Pinot Noir or Chardonnay. Lombardi explains, “This choice allows us to produce Champagnes that respect the specificity and authenticity of these two noble Champagne grapes.” A highlight of the range is their “Rose de Saignee.”

Whereas most modern rose Champagnes are made by adding red wine, Tendil & Lombardi’s rose gets its enchanting pink color from the traditional method of leaving the juice in contact with the skins of the Pinot Noir. The only blended cuvee in the range is the Cuvee Hymenee.

Tendil explains, “Hymenee is the ancient Greek word for perfect marriage, and we think that this cuvee is the perfect marriage between Pinot Noir and Chardonnay.” He might be correct, as this delightful blend of 50 percent Chardonnay and 50 percent Pinot Noir has recently been rated 92 Points by Wine Spectator.

Tendil & Lombardi Rosé de Saignée Millésime 2007
91 Wine Spectator

Notes: Well-cut and aromatic, offering flavors of black cherry puree, toasted raisin bread and pomegranate, with a sweet, smoky base note and hints of tea rose and violet, all set on the lively bead. Offers a bright, creamy finish. Drink now through 2025.

Moet & Chandon replaces Scarlett Johansson with Roger Federer

On Friday the Champagne House of Moët & Chandon announced that it is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.

In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, which is certain to generate lots of buzz when revealed in March 2013.

The partnership is expected to last for at four years and that Federer will be “a long-term friend of the house.”

“Federer personifies the glamour of achievement, great generosity, and tremendous style values that have been key to our house throughout its long history,” said Stephane Baschiera, president and chief executive of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Federer with Moët & Chandon’s hallmark hospitality.”

Federer said: “It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the Champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”