Perrier-Jouët launches eco-friendly gift box for the holiday season

After two years in development, Champagne house Perrier-Jouët just launched a new range of fully recyclable, eco-friendly gift boxes in perfect timing for the festive period.

The boxes will now be used to house its classic, non-vintage Champagnes, including Perrier-Jouët Grand Brut, Perrier-Jouët Blason Rosé and Perrier-Jouët Blanc de Blancs.

The project follows two years of research and development in order to deliver packaging that merges “a minimalist aesthetic with a focus on sustainability”.

The white boxes are made from natural fibre, sourced from certified sustainable forests in northern Europe, and are embossed with water-based ink, which is free from mineral oils.

The eco gift box collection is available globally through various retailers, including, in the UK, through Fortnum & Mason (RRP: £47.50).

Perrier-Jouët is aiming to make its entire gifting offer fully sustainable by 2022. It has already introduced recyclable shipping cases that are made from grass paper.

Séverine Frerson, cellar master at Maison Perrier-Jouët, said: “For more than two centuries, Maison Perrier-Jouët has maintained a symbiotic relationship with nature which we are incredibly proud of.

“Our founders, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture. Today, nature remains at the very heart of the House, and has provided the inspiration for this exquisite gift-box collection.”

Laurent-Perrier launches limited release prestige cuvée in London

Laurent-Perrier launched a limited release prestige cuvée in London last night to celebrate their bicentenary.

A magnum of Grand Siècle Reserve was poured at Claridge’s during the Champagne launch.

The Grand Siècle Les Reserves, multi-vintage blend has been bottled in only magnums and jeroboams and incorporates wines from the 1990, 1993 and 1995 harvests.

Poured for the first time at the Claridge’s Hotel at an intimate event comprising of longstanding customers and “friends” of Laurent-Perrier, including celebrity gardener Alan Titchmarsh.  The new prestige cuvée is on allocation, although production figures aren’t being disclosed.

“Despite the ripe nature of the 1990 vintage and the age of the base wines, the Champagne has a surprisingly youthful and fresh character which can be partly ascribed to the fact the blend was disgorged just three months ago”, according to David Hesketh MW, managing director of Laurent-Perrier UK.

“We wanted to demonstrate the lightness and freshness of Laurent-Perrier, even with our older Champagnes,” he explained.

Jeroboams will be sold exclusively in Selfridges UK, and will, in a first for the Champagne house, be disgorged to order.


Source:  Drinks Business