Champagne Lanson has just announced that they are the new official Champagne of the Royal Shakespeare Company (RSC).
The Royal Shakespeare has over one million visitors each year and they will now be pouring Champagne Lanson’s exclusive Père et Fils as well as its Vintage Gold Label 2008, its Extra Age Brut NV and its popular Lanson Rose Label Brut Rosé NV in all of its bars and restaurants.
The company operates three theatres in the market town – The Royal Shakespeare Theatre, The Swan Theatre and The Other Place – as well as four bars and restaurants including Rooftop Restaurant, Susie’s Café Bar, Riverside Café and Swan Café.
Vicki Fleming, head of catering, Royal Shakespeare Company, commented: “We are delighted to announce that Champagne Lanson, one of the oldest holders of the Royal Warrant has become our new official Champagne partner. Producing some of the world’s finest Champagnes since 1760, Lanson is the perfect fit for us. The brand epitomizes quality, style and celebration so is perfect for our audiences.”
“Sold by the glass in every theatre bar, the delicious Lanson Père et Fils Brut NV is the perfect aperitif to complement a theatre visit, while a bottle of Lanson Gold Label Vintage 2008 goes wonderfully with a special event at our award-winning Rooftop Restaurant. Lanson Brut Rosé NV, Lanson Extra Age Brut NV and Lanson Gold Label Vintage 2008 will all feature on the Rooftop wine list”.
Paul Beavis, managing director of Champagne Lanson, added: “We are absolutely thrilled to be partnering with the Royal Shakespeare Company. It not only allows us to showcase our multi award-winning range of Champagne to its members; but we are also convinced that Lanson’s renowned freshness and added weight from extended aging ensures that our style of Champagne is also food-friendly.
“We are delighted that the Royal Shakespeare Company is able to showcase our range to its members and guests.”
With Wimbledon fast approaching Champagne Lanson has released special promotional items.
Champagne Lanson has been a longtime sponsor for Wimbledon and special for 2017 Champagne Lanson is promoting its 75cl Black and Rosé Labels with special sleeves imitating the iconic Wimbledon courts, with white lines and labels.
Champagne Lanson travel retail director Olivier de La Giraudiere said: “We have been a key partner of The Championships, Wimbledon since 1977. It is an event that we are very proud to be a part of. This is one of the highlights of our year in terms of sales, so it is a very important time for us as it helps boost sales of our wines throughout the vital summer months.”
“The new pouch designs look great and encourage collectability year-on-year, which delights our loyal customers as-well-as helps to attract new customers wanting to try Champagne Lanson for the first time. We are positive that the promotion will be successful and we are looking forward to seeing the results over the next few months.”
The promotional sleeves will be promoted in Dubai during June and at London City, Luton, Brussels and Frankfurt Airports in July. The White label bottle will also be on show at Frankfurt.
Over 25,000 bottles of Champagne Lanson were sold over the two-week period at Wimbledon.
Each bottle sold came with its own Wimbledon-themed neoprene jacket, in either white, pink or purple, created specifically for this year’s event.
The 2013 tournament marked Lanson’s 25th anniversary of being the official Champagne of Wimbledon and it was announced during the championships that Lanson has signed on for another five years.
“It has been an incredible two weeks, and in all the years we’ve been here, this one goes down as a vintage year thanks to Andy Murray’s incredible performance. We’ll be sending him a few magnums to celebrate,” said Paul Beavis, managing director of Lanson International UK.
Lanson appropriately became the official Champagne supplier to Wimbledon in 1977, the last time there was a British singles winner at the event, when Virginia Wade won the women’s tournament.
Champagne Lanson is celebrating 25 years as the official Champagne of Wimbledon tennis and is hoping for an exceptional year with up to 20,000 bottles expected to be drunk in the next two weeks.
Paul Beavis, managing director of Lanson UK said: ‘If the sun shines we are quite definitely looking at a bumper year.’
Lanson is introducing a strawberry Champagne cocktail, called Lanson Fraise, at the event and a range of cooling jackets styled as tennis shirts.
‘We are thrilled to be celebrating 25 years with Wimbledon and it is a very exciting time for us,’ said Beavis.
Lanson has enjoyed strong 2012 sales in UK due to Wimbledon and the Queen’s Jubilee.
Global Champagne sales rebounded in 2010, but demand failed to surpass the levels of 2008, according to trade body Comité Interprofessionnel des Vins de Champagne (CIVC).
Champagne sales rose by 9% in volume to 319.5m bottles, the CIVC said today (9 February). The figure confirms a rebound in demand for the category, following a sharp drop in demand at the peak of the global financial crisis.
Global sales by value increased by 8% to EUR4bn.
The biggest Champagne houses look to have led the recovery. Champagne group Lanson-BCC said today that the Champagne houses, rather than individual producers, saw collective export volumes increase by 20% in 2010.
However, industry volumes remain below those of 2008, when volumes reached 322.5m bottles. The 2008 figure, too, represented a 5% drop on 2007 volumes.
In contrast to the excess supply of Champagne in many markets during the financial crisis, the industry could face shortages in 2011. Both Vranken-Pommery Monopole and Moet Hennessy have warned in the last couple of weeks that supplies will be tight if the sales momentum continues.
Their comments will likely put pressure on the CIVC to relax its cap on grape harvests, put in place in 2009 in order to bring supply into balance with demand.